Skip to main content

Course Detail

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
STRATEGIC MANAGEMENTBUS3270470Spring Semester3+035
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeRequired
Course CoordinatorAssoc.Prof. Elif BAYKAL
Name of Lecturer(s)Lect.Dr. Bahar DİVRİK
Assistant(s)
AimThe aim of the course; to provide students with a perspective of strategic thinking, research, analysis and interpretation, as well as to accumulate knowledge about strategic management, one of the basic tools for enterprises to provide / maintain competitive structures.
Course ContentThis course contains; Introduction to Strategic Management,External Environmental Analysis: General Environment,Internal Environmental (Business) Analysis,Strategic Direction Determination: Vision, Mission, Values, Aims and Targets,Corporate Strategies,Competition (Business Unit) Strategies,Functional Strategies,Global Strategies,Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships,Implementation of Strategies: Structure, Culture and Resource Allocation,Strategic Evaluation and Control,Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics,Strategic Leadership,Innovative Business Strategies and Strategic Entrepreneurship.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1 The student will be able to explain the basic concepts related to Strategic Management. 10, 16, 9A
1.1 The student describes the stages of strategic thinking and strategic planning.
1.2 The student understands the importance of leadership in strategic management.
1.3 The student explains the benefits of Strategic Management together with the reasons for possible failures.
2 The student will be able to explain the strategic management process and its elements. 10, 16, 9A
2.1 The student defines the processes of strategy formulation, implementation and evaluation.
2.2 The student explains the strategic management process and its effectiveness.
2.3 The student explains how vision and mission can be improved.
3 The student will be able to analyze the internal and external environment of businesses.10, 16, 9A
3.1 The student realizes and solves problems related to the internal and external business environment.
3.2 The student defines the methods used in the external environment analysis.
3.3 The student both makes and comments on the core competencies, value chain and SWOT analysis.
4 The student will be able to explain the relationship between strategic management, organizational structure and human resources.10, 16, 9A
4.1 The student explains the importance of different organizational structures and their importance to strategic management practices.
4.2 The student defines the importance of human resources in terms of strategic management.
4.3 The student explains strategic human resources management practices.
4.4 The student explains how human resources strategies and organizational strategies can be integrated.
5. The student will be able to explain corporate, competitive and operational strategies.10, 16, 9A
5.1 The student describes the corporate strategies.
5.2 The student explains the methods used in determining corporate strategies.
5.3 The student defines the hierarchical relationship between corporate, competitive and operational strategies.
6 The student will be able to explain the application of the strategies and how the resources should be distributed in the application process.10, 16, 9A
6.1 The student describes the strategy implementation models and their variables.
6.2 The student defines the role of organizational structures and systems in strategy implementation.
6.3 The student explains how the strategies will be adapted to the skills of the employees.
7 The student will be able to explain how strategies can be assessed.10, 16, 9A
7.1 The student explains the evaluation process of the strategies.
7.2 The student describes the characteristics of an effective evaluation system.
8 The student will be able to explain the importance of corporate governance, social responsibility and business ethics practices in terms of strategic management.10, 16, 9A
8.1 The student explains the theoretical infrastructure, purpose and benefits of corporate governance together with its internal and external mechanisms and models.
8.2 The student defines social responsibility strategies.
8.3 The student explains the development and implementation of ethical strategies.
Teaching Methods:10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam

Course Outline

OrderSubjectsPreliminary Work
1Introduction to Strategic Management
2External Environmental Analysis: General Environment
3Internal Environmental (Business) Analysis
4Strategic Direction Determination: Vision, Mission, Values, Aims and Targets
5Corporate Strategies
6Competition (Business Unit) Strategies
7Functional Strategies
8Global Strategies
9Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships
10Implementation of Strategies: Structure, Culture and Resource Allocation
11Strategic Evaluation and Control
12Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics
13Strategic Leadership
14Innovative Business Strategies and Strategic Entrepreneurship
Resources
Foundations of Strategy. Robert M. Grant& Judith Jordan. 2014. Strategy Management.: Formulation, Implementation and Control. John A. Pearce , Richard B. Robinson. Amazon.com: Concepts in Strategic Management and Business Policy: 9780133126129: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford: Books.
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) 5th Edition

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
X
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100
ECTS / Workload Table
ActivitiesNumber ofDuration(Hour)Total Workload(Hour)
Course Hours14342
Guided Problem Solving000
Resolution of Homework Problems and Submission as a Report8324
Term Project000
Presentation of Project / Seminar000
Quiz000
Midterm Exam13535
General Exam14545
Performance Task, Maintenance Plan000
Total Workload(Hour)146
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(146/30)5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Detail Informations of the Course

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
STRATEGIC MANAGEMENTBUS3270470Spring Semester3+035
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeRequired
Course CoordinatorAssoc.Prof. Elif BAYKAL
Name of Lecturer(s)Lect.Dr. Bahar DİVRİK
Assistant(s)
AimThe aim of the course; to provide students with a perspective of strategic thinking, research, analysis and interpretation, as well as to accumulate knowledge about strategic management, one of the basic tools for enterprises to provide / maintain competitive structures.
Course ContentThis course contains; Introduction to Strategic Management,External Environmental Analysis: General Environment,Internal Environmental (Business) Analysis,Strategic Direction Determination: Vision, Mission, Values, Aims and Targets,Corporate Strategies,Competition (Business Unit) Strategies,Functional Strategies,Global Strategies,Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships,Implementation of Strategies: Structure, Culture and Resource Allocation,Strategic Evaluation and Control,Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics,Strategic Leadership,Innovative Business Strategies and Strategic Entrepreneurship.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1 The student will be able to explain the basic concepts related to Strategic Management. 10, 16, 9A
1.1 The student describes the stages of strategic thinking and strategic planning.
1.2 The student understands the importance of leadership in strategic management.
1.3 The student explains the benefits of Strategic Management together with the reasons for possible failures.
2 The student will be able to explain the strategic management process and its elements. 10, 16, 9A
2.1 The student defines the processes of strategy formulation, implementation and evaluation.
2.2 The student explains the strategic management process and its effectiveness.
2.3 The student explains how vision and mission can be improved.
3 The student will be able to analyze the internal and external environment of businesses.10, 16, 9A
3.1 The student realizes and solves problems related to the internal and external business environment.
3.2 The student defines the methods used in the external environment analysis.
3.3 The student both makes and comments on the core competencies, value chain and SWOT analysis.
4 The student will be able to explain the relationship between strategic management, organizational structure and human resources.10, 16, 9A
4.1 The student explains the importance of different organizational structures and their importance to strategic management practices.
4.2 The student defines the importance of human resources in terms of strategic management.
4.3 The student explains strategic human resources management practices.
4.4 The student explains how human resources strategies and organizational strategies can be integrated.
5. The student will be able to explain corporate, competitive and operational strategies.10, 16, 9A
5.1 The student describes the corporate strategies.
5.2 The student explains the methods used in determining corporate strategies.
5.3 The student defines the hierarchical relationship between corporate, competitive and operational strategies.
6 The student will be able to explain the application of the strategies and how the resources should be distributed in the application process.10, 16, 9A
6.1 The student describes the strategy implementation models and their variables.
6.2 The student defines the role of organizational structures and systems in strategy implementation.
6.3 The student explains how the strategies will be adapted to the skills of the employees.
7 The student will be able to explain how strategies can be assessed.10, 16, 9A
7.1 The student explains the evaluation process of the strategies.
7.2 The student describes the characteristics of an effective evaluation system.
8 The student will be able to explain the importance of corporate governance, social responsibility and business ethics practices in terms of strategic management.10, 16, 9A
8.1 The student explains the theoretical infrastructure, purpose and benefits of corporate governance together with its internal and external mechanisms and models.
8.2 The student defines social responsibility strategies.
8.3 The student explains the development and implementation of ethical strategies.
Teaching Methods:10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam

Course Outline

OrderSubjectsPreliminary Work
1Introduction to Strategic Management
2External Environmental Analysis: General Environment
3Internal Environmental (Business) Analysis
4Strategic Direction Determination: Vision, Mission, Values, Aims and Targets
5Corporate Strategies
6Competition (Business Unit) Strategies
7Functional Strategies
8Global Strategies
9Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships
10Implementation of Strategies: Structure, Culture and Resource Allocation
11Strategic Evaluation and Control
12Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics
13Strategic Leadership
14Innovative Business Strategies and Strategic Entrepreneurship
Resources
Foundations of Strategy. Robert M. Grant& Judith Jordan. 2014. Strategy Management.: Formulation, Implementation and Control. John A. Pearce , Richard B. Robinson. Amazon.com: Concepts in Strategic Management and Business Policy: 9780133126129: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford: Books.
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) 5th Edition

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
X
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100

Numerical Data

Ekleme Tarihi: 09/10/2023 - 09:58Son Güncelleme Tarihi: 09/10/2023 - 10:00