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Course Detail

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
INTERNATIONAL MARKETINGBUS2248930Spring Semester3+035
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeRequired
Course CoordinatorAssist.Prof. Burcu İNCİ
Name of Lecturer(s)Assist.Prof. Burcu İNCİ
Assistant(s)ASSIST. PROF. BURCU İNCİ
AimThe course is designed to prepare students for the ever-changing environment of international trade. The course covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. This course takes an environmental and strategic approach to international/global marketing by outlining the major dimensions of the international/global business environment. It also provides a set of conceptual and analytical tools that prepare students to successfully apply the 4Ps when pursuing careers in global marketing or related areas.
Course ContentThis course contains; General course overview and introduction,Introduction to Global Marketing ,The Global Economic Environment ,The Global Trade Environment ,Social and Cultural Environments ,The Political, Legal, and Regulatory Environments ,Importing, Exporting, and Sourcing ,Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances,Brand and Product Decisions in Global Marketing,Pricing Decisions ,Global Marketing Channels and Physical Distribution ,Global Marketing Communications Decisions ,Global Marketing Communications Decisions,Global Marketing and the Digital Revolution.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1. Will be able to learn and interpret the basic principles of International Marketing.10, 12, 13, 16, 9A
1.1. Explain the concept and scope of international marketing.10, 12, 13, 16, 9A
1.2. Know the international marketing terminology.10, 12, 13, 16, 9A
1.3. Interpret the basic concepts of international marketing.10, 12, 13, 16, 9A
2. Will be able to give information about the international marketing environment.10, 12, 13, 16, 9A
2.1. Explain the micro environment.10, 12, 13, 16, 9A
2.2. Explain the micro environment.10, 12, 13, 16, 9A
2.3. Relate micro environment to macro environment and design strategies accordingly.10, 12, 13, 16, 9A
3. Will be able to explain international market entry strategies.10, 12, 13, 16, 9A
3.1. Explain the risks of each strategy.10, 12, 13, 16, 9A
3.2. Discuss the market entry barriers.10, 12, 13, 16, 9A
4. Will be able to interpret the 4p decisions in international markets.10, 12, 13, 16, 9A
4.1. Have a command of branding in international markets.10, 12, 13, 16, 9A
4.2. Explain adaptation and standardization strategies.10, 12, 13, 16, 9A
4.3. Have a command of distribution decisions in international markets.10, 12, 13, 16, 9A
4.4. Have a command of pricing decisions in international markets.10, 12, 13, 16, 9A
4.5. Have a command of promotion decisions in international markets.10, 12, 13, 16, 9A
5. Will be able to evaluate global information systems and marketing research issues together.10, 12, 13, 16, 9A
5.1. Explain global information systems.10, 12, 13, 16, 9A
5.2. Evaluate the subject of marketing research within the scope of international marketing.10, 12, 13, 16, 9A
Teaching Methods:10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam

Course Outline

OrderSubjectsPreliminary Work
1General course overview and introduction
2Introduction to Global Marketing Chapter 1
3The Global Economic Environment Chapter 2
4The Global Trade Environment Chapter 3
5Social and Cultural Environments Chapter 4
6The Political, Legal, and Regulatory Environments Chapter 5
7Importing, Exporting, and Sourcing Chapter 8
8Global Market-Entry Strategies: Licensing, Investment, and Strategic AlliancesChapter 9
9Brand and Product Decisions in Global MarketingChapter 10
10Pricing Decisions Chapter 11
11Global Marketing Channels and Physical Distribution Chapter 12
12Global Marketing Communications Decisions Chapter 13
13Global Marketing Communications DecisionsChapter 14
14Global Marketing and the Digital RevolutionChapter 15
Resources
Mark C. Green and Warren J. Keegan, Global Marketing, Tenth Edition, Global Edition, 2020, Pearson
International Marketing and Export Management, 8th edition, Pearson, 2016, Gerald Albaum, Alexander Josiassen, Edwin Duerr

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
X
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100
ECTS / Workload Table
ActivitiesNumber ofDuration(Hour)Total Workload(Hour)
Course Hours14342
Guided Problem Solving339
Resolution of Homework Problems and Submission as a Report339
Term Project000
Presentation of Project / Seminar000
Quiz11212
Midterm Exam12626
General Exam13838
Performance Task, Maintenance Plan000
Total Workload(Hour)136
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(136/30)5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Detail Informations of the Course

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
INTERNATIONAL MARKETINGBUS2248930Spring Semester3+035
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeRequired
Course CoordinatorAssist.Prof. Burcu İNCİ
Name of Lecturer(s)Assist.Prof. Burcu İNCİ
Assistant(s)ASSIST. PROF. BURCU İNCİ
AimThe course is designed to prepare students for the ever-changing environment of international trade. The course covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. This course takes an environmental and strategic approach to international/global marketing by outlining the major dimensions of the international/global business environment. It also provides a set of conceptual and analytical tools that prepare students to successfully apply the 4Ps when pursuing careers in global marketing or related areas.
Course ContentThis course contains; General course overview and introduction,Introduction to Global Marketing ,The Global Economic Environment ,The Global Trade Environment ,Social and Cultural Environments ,The Political, Legal, and Regulatory Environments ,Importing, Exporting, and Sourcing ,Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances,Brand and Product Decisions in Global Marketing,Pricing Decisions ,Global Marketing Channels and Physical Distribution ,Global Marketing Communications Decisions ,Global Marketing Communications Decisions,Global Marketing and the Digital Revolution.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1. Will be able to learn and interpret the basic principles of International Marketing.10, 12, 13, 16, 9A
1.1. Explain the concept and scope of international marketing.10, 12, 13, 16, 9A
1.2. Know the international marketing terminology.10, 12, 13, 16, 9A
1.3. Interpret the basic concepts of international marketing.10, 12, 13, 16, 9A
2. Will be able to give information about the international marketing environment.10, 12, 13, 16, 9A
2.1. Explain the micro environment.10, 12, 13, 16, 9A
2.2. Explain the micro environment.10, 12, 13, 16, 9A
2.3. Relate micro environment to macro environment and design strategies accordingly.10, 12, 13, 16, 9A
3. Will be able to explain international market entry strategies.10, 12, 13, 16, 9A
3.1. Explain the risks of each strategy.10, 12, 13, 16, 9A
3.2. Discuss the market entry barriers.10, 12, 13, 16, 9A
4. Will be able to interpret the 4p decisions in international markets.10, 12, 13, 16, 9A
4.1. Have a command of branding in international markets.10, 12, 13, 16, 9A
4.2. Explain adaptation and standardization strategies.10, 12, 13, 16, 9A
4.3. Have a command of distribution decisions in international markets.10, 12, 13, 16, 9A
4.4. Have a command of pricing decisions in international markets.10, 12, 13, 16, 9A
4.5. Have a command of promotion decisions in international markets.10, 12, 13, 16, 9A
5. Will be able to evaluate global information systems and marketing research issues together.10, 12, 13, 16, 9A
5.1. Explain global information systems.10, 12, 13, 16, 9A
5.2. Evaluate the subject of marketing research within the scope of international marketing.10, 12, 13, 16, 9A
Teaching Methods:10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam

Course Outline

OrderSubjectsPreliminary Work
1General course overview and introduction
2Introduction to Global Marketing Chapter 1
3The Global Economic Environment Chapter 2
4The Global Trade Environment Chapter 3
5Social and Cultural Environments Chapter 4
6The Political, Legal, and Regulatory Environments Chapter 5
7Importing, Exporting, and Sourcing Chapter 8
8Global Market-Entry Strategies: Licensing, Investment, and Strategic AlliancesChapter 9
9Brand and Product Decisions in Global MarketingChapter 10
10Pricing Decisions Chapter 11
11Global Marketing Channels and Physical Distribution Chapter 12
12Global Marketing Communications Decisions Chapter 13
13Global Marketing Communications DecisionsChapter 14
14Global Marketing and the Digital RevolutionChapter 15
Resources
Mark C. Green and Warren J. Keegan, Global Marketing, Tenth Edition, Global Edition, 2020, Pearson
International Marketing and Export Management, 8th edition, Pearson, 2016, Gerald Albaum, Alexander Josiassen, Edwin Duerr

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
X
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100

Numerical Data

Ekleme Tarihi: 09/10/2023 - 09:58Son Güncelleme Tarihi: 09/10/2023 - 10:00