Skip to main content

Course Detail

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
MANAGEMENT GOES TO MOVIES-Fall Semester3+035
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeElective
Course Coordinator
Name of Lecturer(s)
Assistant(s)
AimThe purpose of the course is to review the basic knowledge acquired in business education and enhance the competency to develop a strategy for a specific scene in a business movie.
Course ContentThis course contains; Introduction to Business Movies,The Founder (2016),Steve Jobs (2015),Chef (2014),The Social Network (2010),Up in the Air (2009),Pursuit of Happyness (2006),Moneyball (2011),The Big Short (2015),The Great Hack (2019),Julie & Julia (2009),Andre & His Olive Tree (2020),A Tale of Two Kitchens (2019),General Evaluation of the Business Movies and Business Concepts.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1. Identify and explain the important concepts in marketing.10, 16, 37, 9A, D, E
1.1. Explain the marketing concept.10, 16, 37, 9A, D, E
2. Develop managerial perspectives and analytical approach to solve different marketing problems.10, 16, 37, 9A, D, E
2.1. Evaluate consumer buying behavior.10, 16, 37, 9A, D, E
2.2. Plan Market Segmentation.10, 16, 37, 9A, D, E
3. Explain components of marketing. 10, 16, 37, 9A, D, E
3.1. Use components of marketing.10, 16, 37, 9A, D, E
3.2. Plan promotion efforts.10, 16, 37, 9A, D, E
3.3. Compare distribution channels.10, 16, 37, 9A, D, E
Teaching Methods:10: Discussion Method, 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam, D: Oral Exam, E: Homework

Course Outline

OrderSubjectsPreliminary Work
1Introduction to Business Movies
2The Founder (2016)
3Steve Jobs (2015)
4Chef (2014)
5The Social Network (2010)
6Up in the Air (2009)
7Pursuit of Happyness (2006)
8Moneyball (2011)
9The Big Short (2015)
10The Great Hack (2019)
11Julie & Julia (2009)
12Andre & His Olive Tree (2020)
13A Tale of Two Kitchens (2019)
14General Evaluation of the Business Movies and Business Concepts
Resources

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
X
3
Uses at least one computer program in the field of business and management
X
4
Sustains proficiency in a foreign language required for business and management.
X
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
X
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
X
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100
ECTS / Workload Table
ActivitiesNumber ofDuration(Hour)Total Workload(Hour)
Course Hours31442
Guided Problem Solving21428
Resolution of Homework Problems and Submission as a Report21428
Term Project000
Presentation of Project / Seminar5315
Quiz515
Midterm Exam10110
General Exam11010
Performance Task, Maintenance Plan155
Total Workload(Hour)143
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(143/30)5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Detail Informations of the Course

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
MANAGEMENT GOES TO MOVIES-Fall Semester3+035
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeElective
Course Coordinator
Name of Lecturer(s)
Assistant(s)
AimThe purpose of the course is to review the basic knowledge acquired in business education and enhance the competency to develop a strategy for a specific scene in a business movie.
Course ContentThis course contains; Introduction to Business Movies,The Founder (2016),Steve Jobs (2015),Chef (2014),The Social Network (2010),Up in the Air (2009),Pursuit of Happyness (2006),Moneyball (2011),The Big Short (2015),The Great Hack (2019),Julie & Julia (2009),Andre & His Olive Tree (2020),A Tale of Two Kitchens (2019),General Evaluation of the Business Movies and Business Concepts.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1. Identify and explain the important concepts in marketing.10, 16, 37, 9A, D, E
1.1. Explain the marketing concept.10, 16, 37, 9A, D, E
2. Develop managerial perspectives and analytical approach to solve different marketing problems.10, 16, 37, 9A, D, E
2.1. Evaluate consumer buying behavior.10, 16, 37, 9A, D, E
2.2. Plan Market Segmentation.10, 16, 37, 9A, D, E
3. Explain components of marketing. 10, 16, 37, 9A, D, E
3.1. Use components of marketing.10, 16, 37, 9A, D, E
3.2. Plan promotion efforts.10, 16, 37, 9A, D, E
3.3. Compare distribution channels.10, 16, 37, 9A, D, E
Teaching Methods:10: Discussion Method, 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam, D: Oral Exam, E: Homework

Course Outline

OrderSubjectsPreliminary Work
1Introduction to Business Movies
2The Founder (2016)
3Steve Jobs (2015)
4Chef (2014)
5The Social Network (2010)
6Up in the Air (2009)
7Pursuit of Happyness (2006)
8Moneyball (2011)
9The Big Short (2015)
10The Great Hack (2019)
11Julie & Julia (2009)
12Andre & His Olive Tree (2020)
13A Tale of Two Kitchens (2019)
14General Evaluation of the Business Movies and Business Concepts
Resources

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
X
3
Uses at least one computer program in the field of business and management
X
4
Sustains proficiency in a foreign language required for business and management.
X
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
X
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
X
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100

Numerical Data

Student Success

Ekleme Tarihi: 09/10/2023 - 09:58Son Güncelleme Tarihi: 09/10/2023 - 10:00