Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
STRATEGIC MANAGEMENT | - | Spring Semester | 3+0 | 3 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Emine GÜNDOĞMUŞ |
Name of Lecturer(s) | |
Assistant(s) | |
Aim | The aim of the course; to provide students with a perspective of strategic thinking, research, analysis and interpretation, as well as to accumulate knowledge about strategic management, one of the basic tools for enterprises to provide / maintain competitive structures. |
Course Content | This course contains; Course Introduction and Introduction to Strategic Management,External Environmental Analysis: General Environment,Internal Environmental (Business) Analysis,Strategic Direction Determination: Vision, Mission, Values, Aims and Targets,Basic and Corporate Strategies,Competition (Business Unit) Strategies,Functional Strategies,Global Strategies,Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships,Implementation of Strategies: Structure, Culture and Resource Allocation,Strategic Evaluation and Control,Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics,Strategic Leadership,Innovative Business Strategies and Strategic Entrepreneurship. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. The student will be able to explain the basic concepts related to Strategic Management. | 10, 14, 16, 9 | A |
1.1. The student states the stages of strategic thinking and strategic planning. | ||
1.2. The student states the importance of leadership in strategic management. | ||
1.3. The student Discusses the benefits of Strategic Management together with the reasons for possible failures. | ||
2. The student will be able to explain the strategic management process and its elements. | 13, 14, 6, 9 | A |
2.1. The student discusses the processes of strategy formulation, implementation and evaluation. | ||
2.2. The student states the strategic management process and its effectiveness. | ||
2.3. The student states how vision and mission can be improved. | ||
3. The student will be able to analyze the internal and external environment of businesses. | 13, 14, 16, 6, 9 | A |
3.1. The student realizes and solves problems related to the internal and external business environment. | ||
3.2. The student defines the methods used in the external environment analysis. | ||
3.3. The student both makes and comments on the core competencies, value chain and SWOT analysis. | ||
4. The student will be able to explain the relationship between strategic management, organizational structure and human resources. | 10, 14, 16, 9 | A |
4.1. The student compares the importance of different organizational structures and their importance to strategic management practices. | ||
4.2. The student defines the importance of human resources in terms of strategic management. | ||
4.3. The student states strategic human resources management practices. | ||
4.4. The student states how human resources strategies and organizational strategies can be integrated. | ||
5. The student will be able to explain corporate, competitive and operational strategies. | 10, 14, 4, 9 | A |
5.1. The student discusses the corporate strategies. | ||
5.2. The student states the methods used in determining corporate strategies. | ||
5.3. The student states the hierarchical relationship between corporate, competitive and operational strategies. | ||
6. The student will be able to explain the application of the strategies and how the resources should be distributed in the application process. | 10, 6, 9 | A |
6.1. The student discusses the strategy implementation models and their variables. | ||
6.2. The student states the role of organizational structures and systems in strategy implementation. | ||
6.3. The student discusses how the strategies will be adapted to the skills of the employees. | ||
7. The student will be able to explain how strategies can be assessed. | 13, 14, 16, 9 | A |
7.1. The student states the evaluation process of the strategies. | ||
7.2. The student states the characteristics of an effective evaluation system. | ||
8. The student will be able to explain the importance of corporate governance, social responsibility and business ethics practices in terms of strategic management. | 14, 16, 4, 9 | A |
8.1. The student compares the theoretical infrastructure, purpose and benefits of corporate governance together with its internal and external mechanisms and models. | ||
8.2. The student discusses social responsibility strategies. | ||
8.3. The student states the development and implementation of ethical strategies. |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Course Introduction and Introduction to Strategic Management | |
2 | External Environmental Analysis: General Environment | |
3 | Internal Environmental (Business) Analysis | |
4 | Strategic Direction Determination: Vision, Mission, Values, Aims and Targets | |
5 | Basic and Corporate Strategies | |
6 | Competition (Business Unit) Strategies | |
7 | Functional Strategies | |
8 | Global Strategies | |
9 | Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships | |
10 | Implementation of Strategies: Structure, Culture and Resource Allocation | |
11 | Strategic Evaluation and Control | |
12 | Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics | |
13 | Strategic Leadership | |
14 | Innovative Business Strategies and Strategic Entrepreneurship |
Resources |
course presentation files |
Stratejik Yönetim, 2014, Atatürk Üniversitesi, AÖF Yayınları Stratejik Yönetim - I, 2015, Anadolu Üniversitesi Yayınları, Eskişehir. Stratejik Yönetim - II, 2014, Anadolu Üniversitesi Yayınları, Eskişehir. Prof.Dr. Recai Coşkun, 2016, Stratejik Yönetim: Kuram ve Uygulama (Ders Notları), Sakarya:Sakarya Yayıncılık. "Strategic Management: Concepts and Cases: Competitiveness and Globalization" - Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, Cengage Learning, 2020. "Strategic Management: Text and Cases" - Gregory G. Dess, Gerry Johnson, and Alan Eisner, McGraw-Hill Education, 2020. "Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases" - Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, and A. J. Strickland III, McGraw-Hill Education, 2020. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Defines the basic concepts of banking and insurance. | X | |||||
2 | Describes the mathematical and statistical methods of banking and insurance | ||||||
3 | Uses the computer programs needed in banking and insurance | ||||||
4 | Uses the professional foreign language proficiency required in banking and insurance | ||||||
5 | Prepares the project and manage the teamworks | X | |||||
5 | Prepares the project and manage the teamworks | X | |||||
6 | Uses the theoretical and practical knowledge of the banking and insurance. | X | |||||
7 | Constantly evaluates itself by following the developments in science and technology with the importance of lifelong learning | X | |||||
8 | Uses verbal and written communication skills using the latest technologies and at least one foreign language | ||||||
9 | Accepts ethical values and social rights and applies them | ||||||
10 | Analyzes and discusses using the data of banking and insurance | X | |||||
11 | Uses the information on the other disciplines that can provide support for theoretical studies in banking and insurance (economics, law, business, etc.) | X | |||||
12 | Offers micro and macro suggestions on the problems in the banking and insurance sector |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 14 | 3 | 42 | |||
Guided Problem Solving | 0 | 0 | 0 | |||
Resolution of Homework Problems and Submission as a Report | 1 | 25 | 25 | |||
Term Project | 0 | 0 | 0 | |||
Presentation of Project / Seminar | 0 | 0 | 0 | |||
Quiz | 1 | 15 | 15 | |||
Midterm Exam | 1 | 25 | 25 | |||
General Exam | 1 | 30 | 30 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 137 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(137/30) | 5 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
STRATEGIC MANAGEMENT | - | Spring Semester | 3+0 | 3 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Emine GÜNDOĞMUŞ |
Name of Lecturer(s) | |
Assistant(s) | |
Aim | The aim of the course; to provide students with a perspective of strategic thinking, research, analysis and interpretation, as well as to accumulate knowledge about strategic management, one of the basic tools for enterprises to provide / maintain competitive structures. |
Course Content | This course contains; Course Introduction and Introduction to Strategic Management,External Environmental Analysis: General Environment,Internal Environmental (Business) Analysis,Strategic Direction Determination: Vision, Mission, Values, Aims and Targets,Basic and Corporate Strategies,Competition (Business Unit) Strategies,Functional Strategies,Global Strategies,Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships,Implementation of Strategies: Structure, Culture and Resource Allocation,Strategic Evaluation and Control,Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics,Strategic Leadership,Innovative Business Strategies and Strategic Entrepreneurship. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. The student will be able to explain the basic concepts related to Strategic Management. | 10, 14, 16, 9 | A |
1.1. The student states the stages of strategic thinking and strategic planning. | ||
1.2. The student states the importance of leadership in strategic management. | ||
1.3. The student Discusses the benefits of Strategic Management together with the reasons for possible failures. | ||
2. The student will be able to explain the strategic management process and its elements. | 13, 14, 6, 9 | A |
2.1. The student discusses the processes of strategy formulation, implementation and evaluation. | ||
2.2. The student states the strategic management process and its effectiveness. | ||
2.3. The student states how vision and mission can be improved. | ||
3. The student will be able to analyze the internal and external environment of businesses. | 13, 14, 16, 6, 9 | A |
3.1. The student realizes and solves problems related to the internal and external business environment. | ||
3.2. The student defines the methods used in the external environment analysis. | ||
3.3. The student both makes and comments on the core competencies, value chain and SWOT analysis. | ||
4. The student will be able to explain the relationship between strategic management, organizational structure and human resources. | 10, 14, 16, 9 | A |
4.1. The student compares the importance of different organizational structures and their importance to strategic management practices. | ||
4.2. The student defines the importance of human resources in terms of strategic management. | ||
4.3. The student states strategic human resources management practices. | ||
4.4. The student states how human resources strategies and organizational strategies can be integrated. | ||
5. The student will be able to explain corporate, competitive and operational strategies. | 10, 14, 4, 9 | A |
5.1. The student discusses the corporate strategies. | ||
5.2. The student states the methods used in determining corporate strategies. | ||
5.3. The student states the hierarchical relationship between corporate, competitive and operational strategies. | ||
6. The student will be able to explain the application of the strategies and how the resources should be distributed in the application process. | 10, 6, 9 | A |
6.1. The student discusses the strategy implementation models and their variables. | ||
6.2. The student states the role of organizational structures and systems in strategy implementation. | ||
6.3. The student discusses how the strategies will be adapted to the skills of the employees. | ||
7. The student will be able to explain how strategies can be assessed. | 13, 14, 16, 9 | A |
7.1. The student states the evaluation process of the strategies. | ||
7.2. The student states the characteristics of an effective evaluation system. | ||
8. The student will be able to explain the importance of corporate governance, social responsibility and business ethics practices in terms of strategic management. | 14, 16, 4, 9 | A |
8.1. The student compares the theoretical infrastructure, purpose and benefits of corporate governance together with its internal and external mechanisms and models. | ||
8.2. The student discusses social responsibility strategies. | ||
8.3. The student states the development and implementation of ethical strategies. |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Course Introduction and Introduction to Strategic Management | |
2 | External Environmental Analysis: General Environment | |
3 | Internal Environmental (Business) Analysis | |
4 | Strategic Direction Determination: Vision, Mission, Values, Aims and Targets | |
5 | Basic and Corporate Strategies | |
6 | Competition (Business Unit) Strategies | |
7 | Functional Strategies | |
8 | Global Strategies | |
9 | Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships | |
10 | Implementation of Strategies: Structure, Culture and Resource Allocation | |
11 | Strategic Evaluation and Control | |
12 | Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics | |
13 | Strategic Leadership | |
14 | Innovative Business Strategies and Strategic Entrepreneurship |
Resources |
course presentation files |
Stratejik Yönetim, 2014, Atatürk Üniversitesi, AÖF Yayınları Stratejik Yönetim - I, 2015, Anadolu Üniversitesi Yayınları, Eskişehir. Stratejik Yönetim - II, 2014, Anadolu Üniversitesi Yayınları, Eskişehir. Prof.Dr. Recai Coşkun, 2016, Stratejik Yönetim: Kuram ve Uygulama (Ders Notları), Sakarya:Sakarya Yayıncılık. "Strategic Management: Concepts and Cases: Competitiveness and Globalization" - Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, Cengage Learning, 2020. "Strategic Management: Text and Cases" - Gregory G. Dess, Gerry Johnson, and Alan Eisner, McGraw-Hill Education, 2020. "Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases" - Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, and A. J. Strickland III, McGraw-Hill Education, 2020. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Defines the basic concepts of banking and insurance. | X | |||||
2 | Describes the mathematical and statistical methods of banking and insurance | ||||||
3 | Uses the computer programs needed in banking and insurance | ||||||
4 | Uses the professional foreign language proficiency required in banking and insurance | ||||||
5 | Prepares the project and manage the teamworks | X | |||||
5 | Prepares the project and manage the teamworks | X | |||||
6 | Uses the theoretical and practical knowledge of the banking and insurance. | X | |||||
7 | Constantly evaluates itself by following the developments in science and technology with the importance of lifelong learning | X | |||||
8 | Uses verbal and written communication skills using the latest technologies and at least one foreign language | ||||||
9 | Accepts ethical values and social rights and applies them | ||||||
10 | Analyzes and discusses using the data of banking and insurance | X | |||||
11 | Uses the information on the other disciplines that can provide support for theoretical studies in banking and insurance (economics, law, business, etc.) | X | |||||
12 | Offers micro and macro suggestions on the problems in the banking and insurance sector |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |