Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SERVICE DESIGN | EUT2168810 | Fall Semester | 2+2 | 3 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Akgün TOKATLI |
| Name of Lecturer(s) | Lect. Seçil KERÇEK |
| Assistant(s) | |
| Aim | Service Design provides integrated and multidisciplinary approach to understand the relationship between product, service, technology, customer and culture in the experience context. |
| Course Content | This course contains; Service Design,Project Plan,Understanding client vision,Persona,Defining the research methodology,Conducting the research,Gathering Insights,Services design maps,Customer Journeys,Optimization,Output maps,Designing Service design workshops,Designing Service design workshops,Presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Analyses user-customer needs with the help of design research. | 16, 19, 4, 5, 9 | F |
| 2. Identifies the contact points where interaction with the user occurs. | 6, 9 | F |
| 3. It presents existing (as-is) and ideal (to-be) user journeys. | 23, 6, 9 | F |
| 4. According to the research results and data, determines the pain and pleasure points in the service maps related to the personas. | 10, 23, 9 | F |
| 5. Lists actions for a better service experience. | 13, 4, 9 | F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 23: Concept Map Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Service Design | |
| 2 | Project Plan | |
| 3 | Understanding client vision | |
| 4 | Persona | |
| 5 | Defining the research methodology | |
| 6 | Conducting the research | |
| 7 | Gathering Insights | |
| 8 | Services design maps | |
| 9 | Customer Journeys | |
| 10 | Optimization | |
| 11 | Output maps | |
| 12 | Designing Service design workshops | |
| 13 | Designing Service design workshops | |
| 14 | Presentation |
| Resources |
| Provided by the lecturer. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Convert knowledge acquired from various disciplines into original design through critical thinking and problem analysis. | X | |||||
| 2 | Complete all design processes, including planning and execution, with creative outputs within set deadlines. | X | |||||
| 3 | Transfer essential inputs, such as user needs, acquired through various quantitative and qualitative research methods, to all design processes. | X | |||||
| 4 | Utilize essential modeling, visual, and verbal presentation techniques throughout the design processes including the final stage. | X | |||||
| 5 | Apply universal, ethical, and ecological criteria, including the United Nations Sustainable Development Goals, in all professional work processes and methods. | X | |||||
| 6 | Facilitates interdisciplinary teamwork that meets international standards. | X | |||||
| 7 | Interpret contemporary design theory and practice within the context of its historical, artistic, and cultural background. | ||||||
| 8 | Utilize various business models with features such as financial planning, investment, and analysis within the corporate and start-up ecosystem. | ||||||
| 9 | Ensure the acquisition and protection of intellectual and industrial property rights. | ||||||
| 10 | Explain professional laws and regulations. | X | |||||
| 11 | Incorporate materials and production methods from various industrial sectors in design processes | X | |||||
| 12 | Examine the evolving social, cultural, and economic aspects of design with a commitment to lifelong learning. | ||||||
| 13 | Effectively utilize continually advancing technological tools in the design process. | ||||||
| 14 | Convert abstract concepts into two- and three-dimensional design compositions, aligning with fundamental design and aesthetic principles. | ||||||
| 15 | Showcase the design projects developed in the classes to the society using various exhibition methods. | ||||||
| 16 | Create commercial products that combine elements of craftsmanship, artistry, and design. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 4 | 56 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 6 | 2 | 12 | |||
| Presentation of Project / Seminar | 2 | 10 | 20 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 2 | 5 | 10 | |||
| General Exam | 2 | 5 | 10 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 108 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(108/30) | 4 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SERVICE DESIGN | EUT2168810 | Fall Semester | 2+2 | 3 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Akgün TOKATLI |
| Name of Lecturer(s) | Lect. Seçil KERÇEK |
| Assistant(s) | |
| Aim | Service Design provides integrated and multidisciplinary approach to understand the relationship between product, service, technology, customer and culture in the experience context. |
| Course Content | This course contains; Service Design,Project Plan,Understanding client vision,Persona,Defining the research methodology,Conducting the research,Gathering Insights,Services design maps,Customer Journeys,Optimization,Output maps,Designing Service design workshops,Designing Service design workshops,Presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Analyses user-customer needs with the help of design research. | 16, 19, 4, 5, 9 | F |
| 2. Identifies the contact points where interaction with the user occurs. | 6, 9 | F |
| 3. It presents existing (as-is) and ideal (to-be) user journeys. | 23, 6, 9 | F |
| 4. According to the research results and data, determines the pain and pleasure points in the service maps related to the personas. | 10, 23, 9 | F |
| 5. Lists actions for a better service experience. | 13, 4, 9 | F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 23: Concept Map Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Service Design | |
| 2 | Project Plan | |
| 3 | Understanding client vision | |
| 4 | Persona | |
| 5 | Defining the research methodology | |
| 6 | Conducting the research | |
| 7 | Gathering Insights | |
| 8 | Services design maps | |
| 9 | Customer Journeys | |
| 10 | Optimization | |
| 11 | Output maps | |
| 12 | Designing Service design workshops | |
| 13 | Designing Service design workshops | |
| 14 | Presentation |
| Resources |
| Provided by the lecturer. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Convert knowledge acquired from various disciplines into original design through critical thinking and problem analysis. | X | |||||
| 2 | Complete all design processes, including planning and execution, with creative outputs within set deadlines. | X | |||||
| 3 | Transfer essential inputs, such as user needs, acquired through various quantitative and qualitative research methods, to all design processes. | X | |||||
| 4 | Utilize essential modeling, visual, and verbal presentation techniques throughout the design processes including the final stage. | X | |||||
| 5 | Apply universal, ethical, and ecological criteria, including the United Nations Sustainable Development Goals, in all professional work processes and methods. | X | |||||
| 6 | Facilitates interdisciplinary teamwork that meets international standards. | X | |||||
| 7 | Interpret contemporary design theory and practice within the context of its historical, artistic, and cultural background. | ||||||
| 8 | Utilize various business models with features such as financial planning, investment, and analysis within the corporate and start-up ecosystem. | ||||||
| 9 | Ensure the acquisition and protection of intellectual and industrial property rights. | ||||||
| 10 | Explain professional laws and regulations. | X | |||||
| 11 | Incorporate materials and production methods from various industrial sectors in design processes | X | |||||
| 12 | Examine the evolving social, cultural, and economic aspects of design with a commitment to lifelong learning. | ||||||
| 13 | Effectively utilize continually advancing technological tools in the design process. | ||||||
| 14 | Convert abstract concepts into two- and three-dimensional design compositions, aligning with fundamental design and aesthetic principles. | ||||||
| 15 | Showcase the design projects developed in the classes to the society using various exhibition methods. | ||||||
| 16 | Create commercial products that combine elements of craftsmanship, artistry, and design. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |