Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| BRANDING MANAGEMENT and ADVERTISEMENT in DESIGN | EUT3114699 | Fall Semester | 3+0 | 3 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Seher Oya AKMAN |
| Name of Lecturer(s) | Lect. Ayten Sinem CEZZAR |
| Assistant(s) | |
| Aim | This course aims to design and practice the relevant contents of a brand and a product of this brand from scratch to 360 degrees of marketing and communication activities step by step. This practice may both help the student to build their own brands and can help to create an infrastructure to understand the language among the marketing teams while working in collaboration. |
| Course Content | This course contains; ,,,,,,,,,,,,,. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 10, 12, 18, 4, 9 | E, F | |
| 10, 12, 13, 18, 9 | E, F | |
| 14, 19, 37, 9 |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 18: Micro Teaching Technique, 19: Brainstorming Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | ||
| 5 | ||
| 6 | ||
| 7 | ||
| 8 | ||
| 9 | ||
| 10 | ||
| 11 | ||
| 12 | ||
| 13 | ||
| 14 |
| Resources |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Convert knowledge acquired from various disciplines into original design through critical thinking and problem analysis. | X | |||||
| 2 | Complete all design processes, including planning and execution, with creative outputs within set deadlines. | X | |||||
| 3 | Transfer essential inputs, such as user needs, acquired through various quantitative and qualitative research methods, to all design processes. | X | |||||
| 4 | Utilize essential modeling, visual, and verbal presentation techniques throughout the design processes including the final stage. | X | |||||
| 5 | Apply universal, ethical, and ecological criteria, including the United Nations Sustainable Development Goals, in all professional work processes and methods. | X | |||||
| 6 | Facilitates interdisciplinary teamwork that meets international standards. | X | |||||
| 7 | Interpret contemporary design theory and practice within the context of its historical, artistic, and cultural background. | X | |||||
| 8 | Utilize various business models with features such as financial planning, investment, and analysis within the corporate and start-up ecosystem. | X | |||||
| 8 | Utilize various business models with features such as financial planning, investment, and analysis within the corporate and start-up ecosystem. | X | |||||
| 9 | Ensure the acquisition and protection of intellectual and industrial property rights. | X | |||||
| 10 | Explain professional laws and regulations. | X | |||||
| 11 | Incorporate materials and production methods from various industrial sectors in design processes | ||||||
| 12 | Examine the evolving social, cultural, and economic aspects of design with a commitment to lifelong learning. | ||||||
| 13 | Effectively utilize continually advancing technological tools in the design process. | ||||||
| 14 | Convert abstract concepts into two- and three-dimensional design compositions, aligning with fundamental design and aesthetic principles. | ||||||
| 15 | Showcase the design projects developed in the classes to the society using various exhibition methods. | ||||||
| 16 | Create commercial products that combine elements of craftsmanship, artistry, and design. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 4 | 2 | 8 | |||
| Resolution of Homework Problems and Submission as a Report | 3 | 2 | 6 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 2 | 4 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 6 | 6 | |||
| General Exam | 1 | 9 | 9 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 75 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(75/30) | 3 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| BRANDING MANAGEMENT and ADVERTISEMENT in DESIGN | EUT3114699 | Fall Semester | 3+0 | 3 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Seher Oya AKMAN |
| Name of Lecturer(s) | Lect. Ayten Sinem CEZZAR |
| Assistant(s) | |
| Aim | This course aims to design and practice the relevant contents of a brand and a product of this brand from scratch to 360 degrees of marketing and communication activities step by step. This practice may both help the student to build their own brands and can help to create an infrastructure to understand the language among the marketing teams while working in collaboration. |
| Course Content | This course contains; ,,,,,,,,,,,,,. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 10, 12, 18, 4, 9 | E, F | |
| 10, 12, 13, 18, 9 | E, F | |
| 14, 19, 37, 9 |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 18: Micro Teaching Technique, 19: Brainstorming Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | ||
| 5 | ||
| 6 | ||
| 7 | ||
| 8 | ||
| 9 | ||
| 10 | ||
| 11 | ||
| 12 | ||
| 13 | ||
| 14 |
| Resources |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Convert knowledge acquired from various disciplines into original design through critical thinking and problem analysis. | X | |||||
| 2 | Complete all design processes, including planning and execution, with creative outputs within set deadlines. | X | |||||
| 3 | Transfer essential inputs, such as user needs, acquired through various quantitative and qualitative research methods, to all design processes. | X | |||||
| 4 | Utilize essential modeling, visual, and verbal presentation techniques throughout the design processes including the final stage. | X | |||||
| 5 | Apply universal, ethical, and ecological criteria, including the United Nations Sustainable Development Goals, in all professional work processes and methods. | X | |||||
| 6 | Facilitates interdisciplinary teamwork that meets international standards. | X | |||||
| 7 | Interpret contemporary design theory and practice within the context of its historical, artistic, and cultural background. | X | |||||
| 8 | Utilize various business models with features such as financial planning, investment, and analysis within the corporate and start-up ecosystem. | X | |||||
| 8 | Utilize various business models with features such as financial planning, investment, and analysis within the corporate and start-up ecosystem. | X | |||||
| 9 | Ensure the acquisition and protection of intellectual and industrial property rights. | X | |||||
| 10 | Explain professional laws and regulations. | X | |||||
| 11 | Incorporate materials and production methods from various industrial sectors in design processes | ||||||
| 12 | Examine the evolving social, cultural, and economic aspects of design with a commitment to lifelong learning. | ||||||
| 13 | Effectively utilize continually advancing technological tools in the design process. | ||||||
| 14 | Convert abstract concepts into two- and three-dimensional design compositions, aligning with fundamental design and aesthetic principles. | ||||||
| 15 | Showcase the design projects developed in the classes to the society using various exhibition methods. | ||||||
| 16 | Create commercial products that combine elements of craftsmanship, artistry, and design. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |