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Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
DESIGN and BRANDINGMIM3115126Fall Semester3+034
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseTurkish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeElective
Course CoordinatorAssist.Prof. Mustafa ERDEM
Name of Lecturer(s)Lect. Seval ÖZCAN ATA, Assist.Prof. Mustafa ERDEM
Assistant(s)
AimThe aim of this course is to provide students with the ability to understand the effects of brand concept strategies and brand communication on the design issue by presenting the relationship between design and brand. It aims to give students perspective on the creation of a brand and new product innovation. The course aims to provide the student with creative abilities to produce ideas, texts and visuals, and the knowledge to understand and analyze brand identity and the branding process.
Course ContentThis course contains; What is a product?, Marketing supported new product development process, What is a brand?, Differences between product and brand, Brand Development process, Brand positioning, SWOT, Maslow hierarchy,Brand identity, Brand personality, Brand types, Brand communication, Brand communication tools, Marketing calendar,Trends, Use of brand communication tools in product design processes, Product form,Brand name, Linguistic analysis, Logo,Colors, Effects of colors, Other senses,Brand experience, Brand story,Mid-term,Brand Promise, Motto, Advertising slogan, Packaging,Attitude, Persuasion, ELM, Persuasion Methods,Situational effects in persuasion, use of argument in advertising, emotion in advertising, use of celebrities in advertising,Advertising mix, Advertising and promotion, Target audience selection, Advertising message processing, Consumer decision-making processes, How does advertising work?, ATL Advertising, BTL advertising,Font, Visual style, Creative applications, Production, Storyboard, PR works,Advertorial, Guerilla advertisements, Viral advertisements, Social responsibility projects, Sponsorships, Organizations and events, Fairs,Promotional activities, Store organization, POP stands, Brand collaborations, e-brand management, Brand kit and Personal branding.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1. Uses brand development methods by mastering product development processes.9E, F
2. Marka için isim tasarlama, dilsel analizi kullanma ve logo tasarlama süreçlerini projelerinde kullanır.9E, F
3. Actively uses the effects of colors on the brand.9E, F
4. Uses advertising processes and marketing strategies.9E, F
Teaching Methods:9: Lecture Method
Assessment Methods:E: Homework, F: Project Task

Course Outline

OrderSubjectsPreliminary Work
1What is a product?, Marketing supported new product development process, What is a brand?, Differences between product and brand, Brand Development process, Brand positioning, SWOT, Maslow hierarchy
2Brand identity, Brand personality, Brand types, Brand communication, Brand communication tools, Marketing calendar
3Trends, Use of brand communication tools in product design processes, Product form
4Brand name, Linguistic analysis, Logo
5Colors, Effects of colors, Other senses
6Brand experience, Brand story
7Mid-term
8Brand Promise, Motto, Advertising slogan, Packaging
9Attitude, Persuasion, ELM, Persuasion Methods
10Situational effects in persuasion, use of argument in advertising, emotion in advertising, use of celebrities in advertising
11Advertising mix, Advertising and promotion, Target audience selection, Advertising message processing, Consumer decision-making processes, How does advertising work?, ATL Advertising, BTL advertising
12Font, Visual style, Creative applications, Production, Storyboard, PR works
13Advertorial, Guerilla advertisements, Viral advertisements, Social responsibility projects, Sponsorships, Organizations and events, Fairs
14Promotional activities, Store organization, POP stands, Brand collaborations, e-brand management, Brand kit and Personal branding
Resources
It will be provided by the faculty member.

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
DESIGN (Knowledge-Theoretical, Factual): During planning, implementation, management and supervision processes; Knowledge of creative problem defining and solving
2
DESIGN (Skill-Cognitive, Applied): Design-oriented research fiction, execution and evaluation of results and design process planning, management, application skills
3
DESIGN (Competencies-Ability to Work Independently and Take Responsibility): Ability to work within a team, to emphasize interdisciplinary interaction and apply technology-based business association methods
4
DESIGN (Competencies-Learning Competence): To evaluate critically the knowledge and skills gained in the field, to plan and to develop constantly professional knowledge, skills and approaches
5
DESIGN (Competencies-Communication and Social Competence): Transferring design solutions as oral, written and visual (2D and 3D) presentations on national and international platforms
6
DESIGN (Competencies-Field Specific Competence): Contributing to the design of industrial products to improve the quality of life of the society.
7
HISTORY, CULTURE, ART (Knowledge-Theoretical, Factual): To make connections between the information obtained by the analytical approach and the information on historical and cultural development and current situation in Turkey and in the world, and to expand the boundaries of vocational education proficiency to develop new ideas
8
HISTORY, CULTURE, ART (Skill-Cognitive, Applied): Ability to solve the design related problems encountered in concept development, by using the knowledge gained in the field of history, culture and art
9
HISTORY, CULTURE, ART (Competencies - Independent Work and Ability to Take Responsibility): To be able to do interdisciplinary work by using the knowledge gained in the field of history, culture and art
10
HISTORY, CULTURE, ART (Competences-Learning Competence): Ability to develop the knowledge gained in the field in the direction needed, using the research methods
11
HISTORY, CULTURE, ART (Competencies-Communication and Social Competence): Awareness of social and cultural phenomena and continuous change and arranging plans, strategies, projects, collaborations and activities for the social environment with social responsibility consciousness.
12
MATERIALS AND TECHNOLOGY (Knowledge-Theoretical, Factual): To gain knowledge concerning technology, material, product and production methods - that is to be used in the solution of the problem related to the field.
13
MATERIALS AND TECHNOLOGY (Skill-Cognitive, Applied): Knowing materials, technology and production methods and developing designs compatible with these methods, proposing new technologies and production methods, developing creative design solutions by interpreting and using technology.
14
MATERIALS AND TECHNOLOGY (Competencies - Independent Work and Ability to Take Responsibility): To be able to work together with stakeholders working on different areas and needs in construction and production technologies
15
MATERIALS AND TECHNOLOGY (Competencies-Learning Competence): Understand the compatibility and flexibility between the technological tools that meet the requirements according to the needs
16
MATERIALS AND TECHNOLOGY (Competencies-Communication and Social Competence): Ability to use appropriate communication techniques and technologies
17
MATERIALS AND TECHNOLOGY (Competencies-Field Specific Competencies): Producing and applying knowledge to serve sustainable production and life
18
MATERIALS AND TECHNOLOGY (Competencies-Filed specific competencies): To be able to develop creative design solutions by mastering technological development, interpreting the developments and pioneering such developments.
19
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Knowledge-Theoretical, Factual): -Ethics ​​related to the field, -project management issues, -legal rights and responsibilities, -To gain knowledge about legal responsibilities and regulations affecting design works
20
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Skill-Cognitive, Applied): Ability to recognize and apply the techniques used and legal responsibilities in planning, design, construction and operation phases of project management.
21
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Competences - Capability to Work Independently and Take Responsibility): To adapt to the different working environments and forms required by the profession and to contribute to the development of these environments
22
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Capabilities-Learning Capability): Monitoring and learning the legal, administrative and procedural requirements of design and construction projects throughout professional life, developing new strategic approaches in solving complex problems, taking responsibility
23
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Competencies-Communication and Social Competence): Being able to lead the process -deploying the necessary communication skills and tools- during planning, designing, construction and operation stages, and demonstrating leadership in providing the solution in the work environment.
24
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Competencies-Field Specific Competence): To be able to transfer knowledge to the level of expertise, to use theoretical and practical knowledge on the field of Professional Practice, Project Management and Legal responsibilities, knowledge of interdisciplinary interaction
25
ENVIRONMENT, STRUCTURE AND HUMAN HEALTH (Knowledge-Theoretic, Factual): Methods and techniques that will be used in the solution of the problems related to the field – to gain knowledge to apply the techniques in the context of environmental health, -building health, -human health
26
ENVIRONMENT, STRUCTURE, HUMAN HEALTH (Skill-Cognitive, Applied): Understanding the relationships between environment, structure and human health and creating solutions to related design problems.
27
ENVIRONMENT, STRUCTURE, HUMAN HEALTH (Competences - Capability to Work Independently and Take Responsibility): Taking competence and responsibility in the fields of urban / space / product planning, design, implementation and supervision of environment, strcuture and human health
28
ENVIRONMENT, STRUCTURE, HUMAN HEALTH (Capabilities-Learning Capability): Competence in researching theoretical and applied information systems on environment, structure and human health
29
ENVIRONMENT, STRUCTURE, HUMAN HEALTH (Competencies-Communication and Social Competence): Be able to communicate with all areas of expertise in environment, structure and human health

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 50
Rate of Final Exam to Success 50
Total 100
ECTS / Workload Table
ActivitiesNumber ofDuration(Hour)Total Workload(Hour)
Course Hours14342
Guided Problem Solving000
Resolution of Homework Problems and Submission as a Report000
Term Project11010
Presentation of Project / Seminar21020
Quiz000
Midterm Exam12020
General Exam12020
Performance Task, Maintenance Plan11010
Total Workload(Hour)122
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(122/30)4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Detail Informations of the Course

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
DESIGN and BRANDINGMIM3115126Fall Semester3+034
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseTurkish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeElective
Course CoordinatorAssist.Prof. Mustafa ERDEM
Name of Lecturer(s)Lect. Seval ÖZCAN ATA, Assist.Prof. Mustafa ERDEM
Assistant(s)
AimThe aim of this course is to provide students with the ability to understand the effects of brand concept strategies and brand communication on the design issue by presenting the relationship between design and brand. It aims to give students perspective on the creation of a brand and new product innovation. The course aims to provide the student with creative abilities to produce ideas, texts and visuals, and the knowledge to understand and analyze brand identity and the branding process.
Course ContentThis course contains; What is a product?, Marketing supported new product development process, What is a brand?, Differences between product and brand, Brand Development process, Brand positioning, SWOT, Maslow hierarchy,Brand identity, Brand personality, Brand types, Brand communication, Brand communication tools, Marketing calendar,Trends, Use of brand communication tools in product design processes, Product form,Brand name, Linguistic analysis, Logo,Colors, Effects of colors, Other senses,Brand experience, Brand story,Mid-term,Brand Promise, Motto, Advertising slogan, Packaging,Attitude, Persuasion, ELM, Persuasion Methods,Situational effects in persuasion, use of argument in advertising, emotion in advertising, use of celebrities in advertising,Advertising mix, Advertising and promotion, Target audience selection, Advertising message processing, Consumer decision-making processes, How does advertising work?, ATL Advertising, BTL advertising,Font, Visual style, Creative applications, Production, Storyboard, PR works,Advertorial, Guerilla advertisements, Viral advertisements, Social responsibility projects, Sponsorships, Organizations and events, Fairs,Promotional activities, Store organization, POP stands, Brand collaborations, e-brand management, Brand kit and Personal branding.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1. Uses brand development methods by mastering product development processes.9E, F
2. Marka için isim tasarlama, dilsel analizi kullanma ve logo tasarlama süreçlerini projelerinde kullanır.9E, F
3. Actively uses the effects of colors on the brand.9E, F
4. Uses advertising processes and marketing strategies.9E, F
Teaching Methods:9: Lecture Method
Assessment Methods:E: Homework, F: Project Task

Course Outline

OrderSubjectsPreliminary Work
1What is a product?, Marketing supported new product development process, What is a brand?, Differences between product and brand, Brand Development process, Brand positioning, SWOT, Maslow hierarchy
2Brand identity, Brand personality, Brand types, Brand communication, Brand communication tools, Marketing calendar
3Trends, Use of brand communication tools in product design processes, Product form
4Brand name, Linguistic analysis, Logo
5Colors, Effects of colors, Other senses
6Brand experience, Brand story
7Mid-term
8Brand Promise, Motto, Advertising slogan, Packaging
9Attitude, Persuasion, ELM, Persuasion Methods
10Situational effects in persuasion, use of argument in advertising, emotion in advertising, use of celebrities in advertising
11Advertising mix, Advertising and promotion, Target audience selection, Advertising message processing, Consumer decision-making processes, How does advertising work?, ATL Advertising, BTL advertising
12Font, Visual style, Creative applications, Production, Storyboard, PR works
13Advertorial, Guerilla advertisements, Viral advertisements, Social responsibility projects, Sponsorships, Organizations and events, Fairs
14Promotional activities, Store organization, POP stands, Brand collaborations, e-brand management, Brand kit and Personal branding
Resources
It will be provided by the faculty member.

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
DESIGN (Knowledge-Theoretical, Factual): During planning, implementation, management and supervision processes; Knowledge of creative problem defining and solving
2
DESIGN (Skill-Cognitive, Applied): Design-oriented research fiction, execution and evaluation of results and design process planning, management, application skills
3
DESIGN (Competencies-Ability to Work Independently and Take Responsibility): Ability to work within a team, to emphasize interdisciplinary interaction and apply technology-based business association methods
4
DESIGN (Competencies-Learning Competence): To evaluate critically the knowledge and skills gained in the field, to plan and to develop constantly professional knowledge, skills and approaches
5
DESIGN (Competencies-Communication and Social Competence): Transferring design solutions as oral, written and visual (2D and 3D) presentations on national and international platforms
6
DESIGN (Competencies-Field Specific Competence): Contributing to the design of industrial products to improve the quality of life of the society.
7
HISTORY, CULTURE, ART (Knowledge-Theoretical, Factual): To make connections between the information obtained by the analytical approach and the information on historical and cultural development and current situation in Turkey and in the world, and to expand the boundaries of vocational education proficiency to develop new ideas
8
HISTORY, CULTURE, ART (Skill-Cognitive, Applied): Ability to solve the design related problems encountered in concept development, by using the knowledge gained in the field of history, culture and art
9
HISTORY, CULTURE, ART (Competencies - Independent Work and Ability to Take Responsibility): To be able to do interdisciplinary work by using the knowledge gained in the field of history, culture and art
10
HISTORY, CULTURE, ART (Competences-Learning Competence): Ability to develop the knowledge gained in the field in the direction needed, using the research methods
11
HISTORY, CULTURE, ART (Competencies-Communication and Social Competence): Awareness of social and cultural phenomena and continuous change and arranging plans, strategies, projects, collaborations and activities for the social environment with social responsibility consciousness.
12
MATERIALS AND TECHNOLOGY (Knowledge-Theoretical, Factual): To gain knowledge concerning technology, material, product and production methods - that is to be used in the solution of the problem related to the field.
13
MATERIALS AND TECHNOLOGY (Skill-Cognitive, Applied): Knowing materials, technology and production methods and developing designs compatible with these methods, proposing new technologies and production methods, developing creative design solutions by interpreting and using technology.
14
MATERIALS AND TECHNOLOGY (Competencies - Independent Work and Ability to Take Responsibility): To be able to work together with stakeholders working on different areas and needs in construction and production technologies
15
MATERIALS AND TECHNOLOGY (Competencies-Learning Competence): Understand the compatibility and flexibility between the technological tools that meet the requirements according to the needs
16
MATERIALS AND TECHNOLOGY (Competencies-Communication and Social Competence): Ability to use appropriate communication techniques and technologies
17
MATERIALS AND TECHNOLOGY (Competencies-Field Specific Competencies): Producing and applying knowledge to serve sustainable production and life
18
MATERIALS AND TECHNOLOGY (Competencies-Filed specific competencies): To be able to develop creative design solutions by mastering technological development, interpreting the developments and pioneering such developments.
19
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Knowledge-Theoretical, Factual): -Ethics ​​related to the field, -project management issues, -legal rights and responsibilities, -To gain knowledge about legal responsibilities and regulations affecting design works
20
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Skill-Cognitive, Applied): Ability to recognize and apply the techniques used and legal responsibilities in planning, design, construction and operation phases of project management.
21
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Competences - Capability to Work Independently and Take Responsibility): To adapt to the different working environments and forms required by the profession and to contribute to the development of these environments
22
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Capabilities-Learning Capability): Monitoring and learning the legal, administrative and procedural requirements of design and construction projects throughout professional life, developing new strategic approaches in solving complex problems, taking responsibility
23
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Competencies-Communication and Social Competence): Being able to lead the process -deploying the necessary communication skills and tools- during planning, designing, construction and operation stages, and demonstrating leadership in providing the solution in the work environment.
24
PROFESSIONAL PRACTICE, PROJECT MANAGEMENT AND LEGAL RESPONSIBILITIES (Competencies-Field Specific Competence): To be able to transfer knowledge to the level of expertise, to use theoretical and practical knowledge on the field of Professional Practice, Project Management and Legal responsibilities, knowledge of interdisciplinary interaction
25
ENVIRONMENT, STRUCTURE AND HUMAN HEALTH (Knowledge-Theoretic, Factual): Methods and techniques that will be used in the solution of the problems related to the field – to gain knowledge to apply the techniques in the context of environmental health, -building health, -human health
26
ENVIRONMENT, STRUCTURE, HUMAN HEALTH (Skill-Cognitive, Applied): Understanding the relationships between environment, structure and human health and creating solutions to related design problems.
27
ENVIRONMENT, STRUCTURE, HUMAN HEALTH (Competences - Capability to Work Independently and Take Responsibility): Taking competence and responsibility in the fields of urban / space / product planning, design, implementation and supervision of environment, strcuture and human health
28
ENVIRONMENT, STRUCTURE, HUMAN HEALTH (Capabilities-Learning Capability): Competence in researching theoretical and applied information systems on environment, structure and human health
29
ENVIRONMENT, STRUCTURE, HUMAN HEALTH (Competencies-Communication and Social Competence): Be able to communicate with all areas of expertise in environment, structure and human health

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 50
Rate of Final Exam to Success 50
Total 100

Numerical Data

Ekleme Tarihi: 30/03/2023 - 15:57Son Güncelleme Tarihi: 30/03/2023 - 16:24