Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PERSUASION TECHNOLOGIES | MİÇD1213551 | Spring Semester | 3+0 | 3 | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Third Cycle (Doctorate Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc.Prof. Yeşim Esgin |
| Aim | This course intends to teach participants not only the fundamentals of persuasion methods, but also how to perform persuasion theories and behavioral design research on digital platforms, as well as plan and implement digital campaigns. |
| Course Content | This course contains; Introduction to Communication and Persuasion Strategies,The Key Elements in Persuasion,Attitude, Behavior and Cognitive Dissonance,Persuasion Strategies I,Persuasion Strategies II,Persuasion Strategies III,Structuring Persuasive Messages,Structuring Persuasive Messages II,Introduction to Persuasion Technologies,The Use of Persuasion Technologies on Digital Platforms,The Use of Persuasion Technologies on Mobile Applications,The Use of Persuasion Technologies on Gamification,The Use of Persuasion Technologies on Chatbots,Research on Advanced Persuasion Technologies and Project Prensentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehends persuasion strategies and tactics. | 10, 13, 16, 19, 37, 4, 5, 9 | A, F |
| Analyzes persuasive strategies implemented in marketing. | 13, 14, 16 | A |
| Analyzes persuasive strategies implemented in advertising. | 13, 14, 16 | A |
| Determines the principles of web-based persuasion technology. | 13, 3, 4, 5 | A, F |
| Creates theory-driven persuasive messaging for digital platforms. | 10, 13, 4, 5 | A, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 3: Problem Baded Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Communication and Persuasion Strategies | Examining the course materials is advisable. |
| 2 | The Key Elements in Persuasion | Key concepts must be comprehended. |
| 3 | Attitude, Behavior and Cognitive Dissonance | Previous lecture notes should be reviewed. |
| 4 | Persuasion Strategies I | It is necessary to search relevant literature. |
| 5 | Persuasion Strategies II | It is necessary to search relevant literature. |
| 6 | Persuasion Strategies III | Discussion topics should be reviewed. |
| 7 | Structuring Persuasive Messages | Course materials should be re-examined. |
| 8 | Structuring Persuasive Messages II | Questions should be directed to the instructor. |
| 9 | Introduction to Persuasion Technologies | Previous topics should be reinforced. |
| 10 | The Use of Persuasion Technologies on Digital Platforms | Project topics should be researched to prepare for the presentation. |
| 11 | The Use of Persuasion Technologies on Mobile Applications | Interesting topics should be noted. |
| 12 | The Use of Persuasion Technologies on Gamification | Project topics should be researched to prepare for the presentation. |
| 13 | The Use of Persuasion Technologies on Chatbots | Must participate in group activities. |
| 14 | Research on Advanced Persuasion Technologies and Project Prensentations | A general review should be done, and final questions should be asked. |
| Resources |
| Lecture Notes Robert B. CIALDINI, İknanın Psikolojisi, MediaCat,İstanbul, 2016 Yeşim ESGİN, İkna Teknolojileri-İnternet Sitelerinde Sektörel Bazlı Karşılaştırmalı Analiz,Çizgi Kitabevi, 2018 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have advanced theoretical and practical knowledge in areas such as media history, news writing techniques, news types, applied journalism. | ||||||
| 2 | Knows the process of content production appropriate to the characteristics of different communication environments. | X | |||||
| 3 | Has knowledge about the theories, methods, strategies and techniques related to the field. | X | |||||
| 4 | To be aware of the impact of media on the thoughts, behaviors and values of individuals and society. | X | |||||
| 5 | Uses theoretical and practical knowledge specific to the field. | X | |||||
| 6 | Develops critical thinking, analysis and synthesis skills. | ||||||
| 7 | Follows and uses new methods and technologies related to the field. | X | |||||
| 8 | Develops the ability to realize an original media content production with the knowledge acquired. | X | |||||
| 9 | Evaluates visual and audio data and literary texts related to the field with a critical approach. | X | |||||
| 10 | Identifies problems in the field, collects and analyzes data to solve these problems; interprets and proposes solutions. | X | |||||
| 11 | Acts in accordance with democracy, human rights, social, scientific and professional ethical values in the process of content production. | X | |||||
| 12 | Takes responsibility in individual or group studies related to the field and fulfills the task taken or executes it independently. | X | |||||
| 13 | Plans and manages activities for professional development as an individual and team member. | X | |||||
| 14 | To be able to follow the information in the field by using a foreign language at least at the B2 level of the European Language Portfolio. | ||||||
| 15 | To be able to convey solutions to problems in the field in written and orally. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 18 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 3 | 2 | 6 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 20 | 40 | |||
| Quiz | 3 | 1 | 3 | |||
| Midterm Exam | 1 | 30 | 30 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 2 | 20 | 40 | |||
| Total Workload(Hour) | 233 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(233/30) | 8 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PERSUASION TECHNOLOGIES | MİÇD1213551 | Spring Semester | 3+0 | 3 | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Third Cycle (Doctorate Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc.Prof. Yeşim Esgin |
| Aim | This course intends to teach participants not only the fundamentals of persuasion methods, but also how to perform persuasion theories and behavioral design research on digital platforms, as well as plan and implement digital campaigns. |
| Course Content | This course contains; Introduction to Communication and Persuasion Strategies,The Key Elements in Persuasion,Attitude, Behavior and Cognitive Dissonance,Persuasion Strategies I,Persuasion Strategies II,Persuasion Strategies III,Structuring Persuasive Messages,Structuring Persuasive Messages II,Introduction to Persuasion Technologies,The Use of Persuasion Technologies on Digital Platforms,The Use of Persuasion Technologies on Mobile Applications,The Use of Persuasion Technologies on Gamification,The Use of Persuasion Technologies on Chatbots,Research on Advanced Persuasion Technologies and Project Prensentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehends persuasion strategies and tactics. | 10, 13, 16, 19, 37, 4, 5, 9 | A, F |
| Analyzes persuasive strategies implemented in marketing. | 13, 14, 16 | A |
| Analyzes persuasive strategies implemented in advertising. | 13, 14, 16 | A |
| Determines the principles of web-based persuasion technology. | 13, 3, 4, 5 | A, F |
| Creates theory-driven persuasive messaging for digital platforms. | 10, 13, 4, 5 | A, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 3: Problem Baded Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Communication and Persuasion Strategies | Examining the course materials is advisable. |
| 2 | The Key Elements in Persuasion | Key concepts must be comprehended. |
| 3 | Attitude, Behavior and Cognitive Dissonance | Previous lecture notes should be reviewed. |
| 4 | Persuasion Strategies I | It is necessary to search relevant literature. |
| 5 | Persuasion Strategies II | It is necessary to search relevant literature. |
| 6 | Persuasion Strategies III | Discussion topics should be reviewed. |
| 7 | Structuring Persuasive Messages | Course materials should be re-examined. |
| 8 | Structuring Persuasive Messages II | Questions should be directed to the instructor. |
| 9 | Introduction to Persuasion Technologies | Previous topics should be reinforced. |
| 10 | The Use of Persuasion Technologies on Digital Platforms | Project topics should be researched to prepare for the presentation. |
| 11 | The Use of Persuasion Technologies on Mobile Applications | Interesting topics should be noted. |
| 12 | The Use of Persuasion Technologies on Gamification | Project topics should be researched to prepare for the presentation. |
| 13 | The Use of Persuasion Technologies on Chatbots | Must participate in group activities. |
| 14 | Research on Advanced Persuasion Technologies and Project Prensentations | A general review should be done, and final questions should be asked. |
| Resources |
| Lecture Notes Robert B. CIALDINI, İknanın Psikolojisi, MediaCat,İstanbul, 2016 Yeşim ESGİN, İkna Teknolojileri-İnternet Sitelerinde Sektörel Bazlı Karşılaştırmalı Analiz,Çizgi Kitabevi, 2018 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have advanced theoretical and practical knowledge in areas such as media history, news writing techniques, news types, applied journalism. | ||||||
| 2 | Knows the process of content production appropriate to the characteristics of different communication environments. | X | |||||
| 3 | Has knowledge about the theories, methods, strategies and techniques related to the field. | X | |||||
| 4 | To be aware of the impact of media on the thoughts, behaviors and values of individuals and society. | X | |||||
| 5 | Uses theoretical and practical knowledge specific to the field. | X | |||||
| 6 | Develops critical thinking, analysis and synthesis skills. | ||||||
| 7 | Follows and uses new methods and technologies related to the field. | X | |||||
| 8 | Develops the ability to realize an original media content production with the knowledge acquired. | X | |||||
| 9 | Evaluates visual and audio data and literary texts related to the field with a critical approach. | X | |||||
| 10 | Identifies problems in the field, collects and analyzes data to solve these problems; interprets and proposes solutions. | X | |||||
| 11 | Acts in accordance with democracy, human rights, social, scientific and professional ethical values in the process of content production. | X | |||||
| 12 | Takes responsibility in individual or group studies related to the field and fulfills the task taken or executes it independently. | X | |||||
| 13 | Plans and manages activities for professional development as an individual and team member. | X | |||||
| 14 | To be able to follow the information in the field by using a foreign language at least at the B2 level of the European Language Portfolio. | ||||||
| 15 | To be able to convey solutions to problems in the field in written and orally. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 18 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |