Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MEDIA and COMMUNICATION THEORIES | - | Fall Semester | 3+0 | 3 | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Third Cycle (Doctorate Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Başak GEZMEN |
| Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
| Assistant(s) | |
| Aim | The approach, theory and models developed in the field of communication and media studies are discussed in relation to the general social theory. As the basic concepts and arguments of the theories that are evaluated in this direction are put forth, the historical, cultural and intellectual context in which the theories are produced is clarified. |
| Course Content | This course contains; Evaluation of the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies" and periodicals and classifications related to communication theories,A look at the mass media / mass media approach to mass society and mass culture,Strong effect approach and syringe / hypodermic needle model (Harold Lasswell); Communication studies based on psychology and social psychology, hypnotic effects and threshold guard concepts (Carl Iver Hovland and Kurt Lewin),Limited effect approach, two-stage flow theory of communication and conception of opinion (Paul Lazarsfeld); Selective / reinforcing effect theory (Joseph Klapper); Use and satisfaction theory (Jay Blumler, Herta Herzog, Elihu Katz, Denis McQuail),Communications and media research of the Chicago School (John Dewey, George Herbert Mead and Robert Ezra Park),Mathematical communication theory (Claude Elwood Shannon and Warren Weaver),The project of planting and cultivating and cultural representations (George Gerbner, Michael J. Morgan and Nancy Signorielli),The agenda setting theory (Maxwell McCombs and Donald Shaw); Coherent theory of silence (Elisabeth Noelle-Neumann),"Imperial and communication tools", "vehicle message" and "global village" theses (Harold Innis and Marshall McLuhan),The theory of diffusion of innovations (Everett Rogers); Media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye) ,Critics of modernization theory,,"Cultural imperialism", "media imperialist theses,Economic policy of international communication,Propaganda model (Chomsky and Herman). |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explain the media concept of mass society and mass culture approach. | 18, 19, 9 | A |
| Evaluates the communication and media research of the Chicago School. | 16, 18, 19, 9 | A |
| Explain the basic arguments and representatives of the theory of use and satisfaction. | 16, 19, 9 | A |
| The strong influence approach explains the two-stage flow theory of communication and the conception of opinion. | 16, 19, 9 | A |
| Explain the communication researches based on psychology and social psychology, the concept of humiliation and threshold supervision. | 16, 18, 19, 9 | A |
| Describe the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies". | 18, 19, 9 | A |
| Teaching Methods: | 16: Question - Answer Technique, 18: Micro Teaching Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Evaluation of the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies" and periodicals and classifications related to communication theories | Reading the topics mentioned from relevant sources |
| 2 | A look at the mass media / mass media approach to mass society and mass culture | Reading the topics mentioned from relevant sources |
| 3 | Strong effect approach and syringe / hypodermic needle model (Harold Lasswell); Communication studies based on psychology and social psychology, hypnotic effects and threshold guard concepts (Carl Iver Hovland and Kurt Lewin) | Reading the topics mentioned from relevant sources |
| 4 | Limited effect approach, two-stage flow theory of communication and conception of opinion (Paul Lazarsfeld); Selective / reinforcing effect theory (Joseph Klapper); Use and satisfaction theory (Jay Blumler, Herta Herzog, Elihu Katz, Denis McQuail) | Reading the topics mentioned from relevant sources |
| 5 | Communications and media research of the Chicago School (John Dewey, George Herbert Mead and Robert Ezra Park) | Reading the topics mentioned from relevant sources |
| 6 | Mathematical communication theory (Claude Elwood Shannon and Warren Weaver) | Reading the topics mentioned from relevant sources |
| 7 | The project of planting and cultivating and cultural representations (George Gerbner, Michael J. Morgan and Nancy Signorielli) | Reading the topics mentioned from relevant sources |
| 8 | The agenda setting theory (Maxwell McCombs and Donald Shaw); Coherent theory of silence (Elisabeth Noelle-Neumann) | Reading the topics mentioned from relevant sources |
| 9 | "Imperial and communication tools", "vehicle message" and "global village" theses (Harold Innis and Marshall McLuhan) | Reading the topics mentioned from relevant sources |
| 10 | The theory of diffusion of innovations (Everett Rogers); Media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye) | Reading the topics mentioned from relevant sources |
| 11 | Critics of modernization theory, | Reading the topics mentioned from relevant sources |
| 12 | "Cultural imperialism", "media imperialist theses | Reading the topics mentioned from relevant sources |
| 13 | Economic policy of international communication | Reading the topics mentioned from relevant sources |
| 14 | Propaganda model (Chomsky and Herman) | Reading the topics mentioned from relevant sources |
| Resources |
| 1. R. Kaya, İktidar Yumağı: Medya-Sermaye-Devlet. Ankara: İmge Kitabevi. sf. 23-33 ve 44-64, 2009. 2. D. Laughey, Medya Çalışmaları: Teoriler ve Yaklaşımlar. Çev. Ali Toprak. İstanbul: Kalkedon. sf. 9-24, 2010 3. A. Swingewood, Kitle Kültürü Efsanesi. Çev. Aykut Kansu. Ankara: Bilim ve Sanat Yayınları. sf. 17-29, 1996 4. M. Bourse ve H. Yücel İletişim Bilimlerinin Serüveni. İstanbul: Ayrıntı Yayınları. sf. 78-84, 2012 5. D. Laughey, Medya Çalışmaları: Teoriler ve Yaklaşımlar. Çev. Ali Toprak. İstanbul: Kalkedon. sf. 39-44, 2010 6. E. Maigret, Medya ve İletişim Sosyolojisi. Çev. Halime Yücel. İstanbul: İletişim Yayınları. sf. 69-81, 2011 7. J. Fiske, İletişim Çalışmalarına Giriş. 2. baskı. Çev. Süleyman İrvan. Ankara: Bilim ve Sanat Yayınları. sf. 194-202, 2003 8. O. Morva, Chicago Okulu: Pragmatik Sosyal Teoride İletişimin Keşfi. İstanbul: Doruk Yayınları. sf. 85-143, 2013 9. D. McQuail ve S. Windahl İletişim Modelleri: Kitle İletişim Çalışmalarında. Çev. Konca Yumlu. Ankara: İmge Yayınevi. sf. 127-131, 2005 10. E. Noelle-Neumann, “Suskunluk Sarmalı Kuramı’nın Medyayı Anlamaya Etkisi.” Medya Kültür Siyaset. Der. Süleyman İrvan. 2. Basım. Ankara: Alp Yayınları. sf. 379-391, 2002 11. N. Stevenson, Medya Kültürleri: Sosyal Teori ve Kitle İletişimi. Çev. Göze Orhon ve Barış Engin Aksoy. Ankara: Ütopya Yayınevi. (“Marshall McLuhan ve Kültürel Araçlar” bölümü sf. 195-216), 2008 12. N. Türkoğlu, İletişim Bilimlerinden Kültürel Çalışmalara Toplumsal İletişim: Tanımlar, Kavramlar, Tartışmalar. İstanbul: Urban Kitap. sf. 123-139, 2010 13. J. Tomlinson, John Kültürel Emperyalizm: Eleştirel Bir Giriş. Çev. Emrehan Zeybekoğlu. İstanbul: Ayrıntı Yayınları. sf. 57-74, 1999 14. N. Chomsky ve E. S. Herman Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği. Çev. Ender Abadoğlu. İstanbul: Aram Yayıncılık. sf. 75-120, 2006 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have advanced theoretical and practical knowledge in areas such as media history, news writing techniques, news types, applied journalism. | X | |||||
| 2 | Knows the process of content production appropriate to the characteristics of different communication environments. | X | |||||
| 3 | Has knowledge about the theories, methods, strategies and techniques related to the field. | X | |||||
| 4 | To be aware of the impact of media on the thoughts, behaviors and values of individuals and society. | X | |||||
| 5 | Uses theoretical and practical knowledge specific to the field. | X | |||||
| 6 | Develops critical thinking, analysis and synthesis skills. | X | |||||
| 7 | Follows and uses new methods and technologies related to the field. | X | |||||
| 8 | Develops the ability to realize an original media content production with the knowledge acquired. | X | |||||
| 9 | Evaluates visual and audio data and literary texts related to the field with a critical approach. | X | |||||
| 10 | Identifies problems in the field, collects and analyzes data to solve these problems; interprets and proposes solutions. | X | |||||
| 11 | Acts in accordance with democracy, human rights, social, scientific and professional ethical values in the process of content production. | X | |||||
| 12 | Takes responsibility in individual or group studies related to the field and fulfills the task taken or executes it independently. | X | |||||
| 13 | Plans and manages activities for professional development as an individual and team member. | X | |||||
| 14 | To be able to follow the information in the field by using a foreign language at least at the B2 level of the European Language Portfolio. | ||||||
| 15 | To be able to convey solutions to problems in the field in written and orally. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 18 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 2 | 15 | 30 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 10 | 20 | |||
| Term Project | 6 | 5 | 30 | |||
| Presentation of Project / Seminar | 6 | 3 | 18 | |||
| Quiz | 2 | 15 | 30 | |||
| Midterm Exam | 2 | 5 | 10 | |||
| General Exam | 2 | 15 | 30 | |||
| Performance Task, Maintenance Plan | 2 | 15 | 30 | |||
| Total Workload(Hour) | 240 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(240/30) | 8 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MEDIA and COMMUNICATION THEORIES | - | Fall Semester | 3+0 | 3 | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Third Cycle (Doctorate Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Başak GEZMEN |
| Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
| Assistant(s) | |
| Aim | The approach, theory and models developed in the field of communication and media studies are discussed in relation to the general social theory. As the basic concepts and arguments of the theories that are evaluated in this direction are put forth, the historical, cultural and intellectual context in which the theories are produced is clarified. |
| Course Content | This course contains; Evaluation of the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies" and periodicals and classifications related to communication theories,A look at the mass media / mass media approach to mass society and mass culture,Strong effect approach and syringe / hypodermic needle model (Harold Lasswell); Communication studies based on psychology and social psychology, hypnotic effects and threshold guard concepts (Carl Iver Hovland and Kurt Lewin),Limited effect approach, two-stage flow theory of communication and conception of opinion (Paul Lazarsfeld); Selective / reinforcing effect theory (Joseph Klapper); Use and satisfaction theory (Jay Blumler, Herta Herzog, Elihu Katz, Denis McQuail),Communications and media research of the Chicago School (John Dewey, George Herbert Mead and Robert Ezra Park),Mathematical communication theory (Claude Elwood Shannon and Warren Weaver),The project of planting and cultivating and cultural representations (George Gerbner, Michael J. Morgan and Nancy Signorielli),The agenda setting theory (Maxwell McCombs and Donald Shaw); Coherent theory of silence (Elisabeth Noelle-Neumann),"Imperial and communication tools", "vehicle message" and "global village" theses (Harold Innis and Marshall McLuhan),The theory of diffusion of innovations (Everett Rogers); Media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye) ,Critics of modernization theory,,"Cultural imperialism", "media imperialist theses,Economic policy of international communication,Propaganda model (Chomsky and Herman). |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explain the media concept of mass society and mass culture approach. | 18, 19, 9 | A |
| Evaluates the communication and media research of the Chicago School. | 16, 18, 19, 9 | A |
| Explain the basic arguments and representatives of the theory of use and satisfaction. | 16, 19, 9 | A |
| The strong influence approach explains the two-stage flow theory of communication and the conception of opinion. | 16, 19, 9 | A |
| Explain the communication researches based on psychology and social psychology, the concept of humiliation and threshold supervision. | 16, 18, 19, 9 | A |
| Describe the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies". | 18, 19, 9 | A |
| Teaching Methods: | 16: Question - Answer Technique, 18: Micro Teaching Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Evaluation of the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies" and periodicals and classifications related to communication theories | Reading the topics mentioned from relevant sources |
| 2 | A look at the mass media / mass media approach to mass society and mass culture | Reading the topics mentioned from relevant sources |
| 3 | Strong effect approach and syringe / hypodermic needle model (Harold Lasswell); Communication studies based on psychology and social psychology, hypnotic effects and threshold guard concepts (Carl Iver Hovland and Kurt Lewin) | Reading the topics mentioned from relevant sources |
| 4 | Limited effect approach, two-stage flow theory of communication and conception of opinion (Paul Lazarsfeld); Selective / reinforcing effect theory (Joseph Klapper); Use and satisfaction theory (Jay Blumler, Herta Herzog, Elihu Katz, Denis McQuail) | Reading the topics mentioned from relevant sources |
| 5 | Communications and media research of the Chicago School (John Dewey, George Herbert Mead and Robert Ezra Park) | Reading the topics mentioned from relevant sources |
| 6 | Mathematical communication theory (Claude Elwood Shannon and Warren Weaver) | Reading the topics mentioned from relevant sources |
| 7 | The project of planting and cultivating and cultural representations (George Gerbner, Michael J. Morgan and Nancy Signorielli) | Reading the topics mentioned from relevant sources |
| 8 | The agenda setting theory (Maxwell McCombs and Donald Shaw); Coherent theory of silence (Elisabeth Noelle-Neumann) | Reading the topics mentioned from relevant sources |
| 9 | "Imperial and communication tools", "vehicle message" and "global village" theses (Harold Innis and Marshall McLuhan) | Reading the topics mentioned from relevant sources |
| 10 | The theory of diffusion of innovations (Everett Rogers); Media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye) | Reading the topics mentioned from relevant sources |
| 11 | Critics of modernization theory, | Reading the topics mentioned from relevant sources |
| 12 | "Cultural imperialism", "media imperialist theses | Reading the topics mentioned from relevant sources |
| 13 | Economic policy of international communication | Reading the topics mentioned from relevant sources |
| 14 | Propaganda model (Chomsky and Herman) | Reading the topics mentioned from relevant sources |
| Resources |
| 1. R. Kaya, İktidar Yumağı: Medya-Sermaye-Devlet. Ankara: İmge Kitabevi. sf. 23-33 ve 44-64, 2009. 2. D. Laughey, Medya Çalışmaları: Teoriler ve Yaklaşımlar. Çev. Ali Toprak. İstanbul: Kalkedon. sf. 9-24, 2010 3. A. Swingewood, Kitle Kültürü Efsanesi. Çev. Aykut Kansu. Ankara: Bilim ve Sanat Yayınları. sf. 17-29, 1996 4. M. Bourse ve H. Yücel İletişim Bilimlerinin Serüveni. İstanbul: Ayrıntı Yayınları. sf. 78-84, 2012 5. D. Laughey, Medya Çalışmaları: Teoriler ve Yaklaşımlar. Çev. Ali Toprak. İstanbul: Kalkedon. sf. 39-44, 2010 6. E. Maigret, Medya ve İletişim Sosyolojisi. Çev. Halime Yücel. İstanbul: İletişim Yayınları. sf. 69-81, 2011 7. J. Fiske, İletişim Çalışmalarına Giriş. 2. baskı. Çev. Süleyman İrvan. Ankara: Bilim ve Sanat Yayınları. sf. 194-202, 2003 8. O. Morva, Chicago Okulu: Pragmatik Sosyal Teoride İletişimin Keşfi. İstanbul: Doruk Yayınları. sf. 85-143, 2013 9. D. McQuail ve S. Windahl İletişim Modelleri: Kitle İletişim Çalışmalarında. Çev. Konca Yumlu. Ankara: İmge Yayınevi. sf. 127-131, 2005 10. E. Noelle-Neumann, “Suskunluk Sarmalı Kuramı’nın Medyayı Anlamaya Etkisi.” Medya Kültür Siyaset. Der. Süleyman İrvan. 2. Basım. Ankara: Alp Yayınları. sf. 379-391, 2002 11. N. Stevenson, Medya Kültürleri: Sosyal Teori ve Kitle İletişimi. Çev. Göze Orhon ve Barış Engin Aksoy. Ankara: Ütopya Yayınevi. (“Marshall McLuhan ve Kültürel Araçlar” bölümü sf. 195-216), 2008 12. N. Türkoğlu, İletişim Bilimlerinden Kültürel Çalışmalara Toplumsal İletişim: Tanımlar, Kavramlar, Tartışmalar. İstanbul: Urban Kitap. sf. 123-139, 2010 13. J. Tomlinson, John Kültürel Emperyalizm: Eleştirel Bir Giriş. Çev. Emrehan Zeybekoğlu. İstanbul: Ayrıntı Yayınları. sf. 57-74, 1999 14. N. Chomsky ve E. S. Herman Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği. Çev. Ender Abadoğlu. İstanbul: Aram Yayıncılık. sf. 75-120, 2006 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have advanced theoretical and practical knowledge in areas such as media history, news writing techniques, news types, applied journalism. | X | |||||
| 2 | Knows the process of content production appropriate to the characteristics of different communication environments. | X | |||||
| 3 | Has knowledge about the theories, methods, strategies and techniques related to the field. | X | |||||
| 4 | To be aware of the impact of media on the thoughts, behaviors and values of individuals and society. | X | |||||
| 5 | Uses theoretical and practical knowledge specific to the field. | X | |||||
| 6 | Develops critical thinking, analysis and synthesis skills. | X | |||||
| 7 | Follows and uses new methods and technologies related to the field. | X | |||||
| 8 | Develops the ability to realize an original media content production with the knowledge acquired. | X | |||||
| 9 | Evaluates visual and audio data and literary texts related to the field with a critical approach. | X | |||||
| 10 | Identifies problems in the field, collects and analyzes data to solve these problems; interprets and proposes solutions. | X | |||||
| 11 | Acts in accordance with democracy, human rights, social, scientific and professional ethical values in the process of content production. | X | |||||
| 12 | Takes responsibility in individual or group studies related to the field and fulfills the task taken or executes it independently. | X | |||||
| 13 | Plans and manages activities for professional development as an individual and team member. | X | |||||
| 14 | To be able to follow the information in the field by using a foreign language at least at the B2 level of the European Language Portfolio. | ||||||
| 15 | To be able to convey solutions to problems in the field in written and orally. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 18 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |