Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MARKETING COMMUNICATION in HEALTHCARE INSTITUTIONS | - | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Assistant(s) | Assoc. Prof. Dr. Bilge Karamehmet Altuntaş |
| Aim | This course will provide students with general information about marketing activities in health institutions. |
| Course Content | This course contains; Marketing communication concept and features,Advertising in Health Institutions,Public Relations in Healthcare Institutions,Sales activities in healthcare facilities,Promotion activities in healthcare facilities,4P in health institutions,Marketing communication tools,Marketing Communication Planning Process,Sponsorship,E-communication,Direct marketing,Integrated marketing communication in health institutions, Activities of integrated marketing communication in health institutions,Activities of integrated marketing communication in health institutions. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to apply methods of marketing communication activities. | 13, 14, 9 | A, E |
| 1.1. Define marketing communication concepts and features | 12, 13, 9 | A, E |
| 2. Will be able to explore the fundementals of marketing communication. | 12, 13, 4, 9 | |
| 2.1. Describe marketing communication process | 13, 14, 16, 4 | A |
| 3. Will able to classify marketing communication activities | 12, 13, 9 | A, D, E |
| 3.1. Define marketing communication campaigns | 14, 16, 20, 4, 9 | A, D, E |
| Teaching Methods: | 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 20: Reverse Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Marketing communication concept and features | |
| 2 | Advertising in Health Institutions | |
| 3 | Public Relations in Healthcare Institutions | |
| 4 | Sales activities in healthcare facilities | |
| 5 | Promotion activities in healthcare facilities | |
| 6 | 4P in health institutions | |
| 7 | Marketing communication tools | |
| 8 | Marketing Communication Planning Process | |
| 9 | Sponsorship | |
| 10 | E-communication | |
| 11 | Direct marketing | |
| 12 | Integrated marketing communication in health institutions | |
| 13 | Activities of integrated marketing communication in health institutions | |
| 14 | Activities of integrated marketing communication in health institutions |
| Resources |
| Sağlık Hizmetleri Pazarlaması, Dilaver Tengilimoğlu, Siyasal Kitabevi |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | X | |||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 16 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | X | |||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | X | |||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 5 | 10 | 50 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 180 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(180/30) | 6 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MARKETING COMMUNICATION in HEALTHCARE INSTITUTIONS | - | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Assistant(s) | Assoc. Prof. Dr. Bilge Karamehmet Altuntaş |
| Aim | This course will provide students with general information about marketing activities in health institutions. |
| Course Content | This course contains; Marketing communication concept and features,Advertising in Health Institutions,Public Relations in Healthcare Institutions,Sales activities in healthcare facilities,Promotion activities in healthcare facilities,4P in health institutions,Marketing communication tools,Marketing Communication Planning Process,Sponsorship,E-communication,Direct marketing,Integrated marketing communication in health institutions, Activities of integrated marketing communication in health institutions,Activities of integrated marketing communication in health institutions. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to apply methods of marketing communication activities. | 13, 14, 9 | A, E |
| 1.1. Define marketing communication concepts and features | 12, 13, 9 | A, E |
| 2. Will be able to explore the fundementals of marketing communication. | 12, 13, 4, 9 | |
| 2.1. Describe marketing communication process | 13, 14, 16, 4 | A |
| 3. Will able to classify marketing communication activities | 12, 13, 9 | A, D, E |
| 3.1. Define marketing communication campaigns | 14, 16, 20, 4, 9 | A, D, E |
| Teaching Methods: | 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 20: Reverse Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Marketing communication concept and features | |
| 2 | Advertising in Health Institutions | |
| 3 | Public Relations in Healthcare Institutions | |
| 4 | Sales activities in healthcare facilities | |
| 5 | Promotion activities in healthcare facilities | |
| 6 | 4P in health institutions | |
| 7 | Marketing communication tools | |
| 8 | Marketing Communication Planning Process | |
| 9 | Sponsorship | |
| 10 | E-communication | |
| 11 | Direct marketing | |
| 12 | Integrated marketing communication in health institutions | |
| 13 | Activities of integrated marketing communication in health institutions | |
| 14 | Activities of integrated marketing communication in health institutions |
| Resources |
| Sağlık Hizmetleri Pazarlaması, Dilaver Tengilimoğlu, Siyasal Kitabevi |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | X | |||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 16 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | X | |||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | X | |||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |