Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
COMMUNICATION and PERSUASION | - | Fall Semester | 3+0 | 3 | 6 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | Second Cycle (Master's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Yeşim ESGİN |
Name of Lecturer(s) | Prof.Dr. Müge DEMİR AYRAL |
Assistant(s) | |
Aim | The aim of this course is; communication processes, basic communication concepts, characteristics, persuasive communication techniques and strategies, nonverbal communication and body language. to inform. |
Course Content | This course contains; Basic Concepts of Communication ,Features of Communication Process,Types of Communication,Nonverbal Communication,Persuasive Communication Techniques,Cultural Differences and Communication,Body language,Discussion and Negotiation Techniques,Teamwork / Application,Teamwork / Application,Teamwork / Application,Teamwork / Application,Communication skills and personality analysis test applications. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Define the basic concepts of Communication Sciences. | 10, 16, 9 | A |
Uses nonverbal communication methods. | 10, 16, 9 | A |
Evaluates the type of communication that exists in all areas of life. | 16, 9 | A |
Gain awareness about their communication styles. | 10, 13, 16, 9 | A |
They analyze their communication processes. | 10, 16, 9 | A |
Have convincing communication skills. | 10, 16, 9 | A |
Evaluates persuasive communication techniques. | 10, 13, 16, 9 | A |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Basic Concepts of Communication | |
2 | Features of Communication Process | |
3 | Types of Communication | |
4 | Nonverbal Communication | |
5 | Persuasive Communication Techniques | |
6 | Cultural Differences and Communication | |
7 | Body language | |
8 | Discussion and Negotiation Techniques | |
10 | Teamwork / Application | |
11 | Teamwork / Application | |
12 | Teamwork / Application | |
13 | Teamwork / Application | |
14 | Communication skills and personality analysis test applications |
Resources |
1.Güngör, Nazife. İletişime Giriş. Ankara: Siyasal Kitabevi, 2015. 2.Aziz, Aysel. İletişime Giriş. İstanbul: Hiperlink Yayınları, 2010. 3.Çamdereli, Mete. İletişime Giriş. İstanbul: Dem Yayınları, 2008. 4.Gürüz, Demet, İletişim Becerileri, Nobel Kitap, Ankara. 5.Navarro,J. ve Karlins, M., Beden Dili, Alfa Basım Yayım Dağıtım, 2008. |
Course notes published on the relevant platforms of the university website for students. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | ||||||
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | ||||||
7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
16 | Plans social responsibility events and takes a role in implementation process. | ||||||
17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | ||||||
18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | ||||||
19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 50 | |
Rate of Final Exam to Success | 50 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 14 | 3 | 42 | |||
Guided Problem Solving | 14 | 1 | 14 | |||
Resolution of Homework Problems and Submission as a Report | 14 | 2 | 28 | |||
Term Project | 14 | 2 | 28 | |||
Presentation of Project / Seminar | 14 | 2 | 28 | |||
Quiz | 0 | 0 | 0 | |||
Midterm Exam | 1 | 20 | 20 | |||
General Exam | 1 | 30 | 30 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 190 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(190/30) | 6 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
COMMUNICATION and PERSUASION | - | Fall Semester | 3+0 | 3 | 6 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | Second Cycle (Master's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Yeşim ESGİN |
Name of Lecturer(s) | Prof.Dr. Müge DEMİR AYRAL |
Assistant(s) | |
Aim | The aim of this course is; communication processes, basic communication concepts, characteristics, persuasive communication techniques and strategies, nonverbal communication and body language. to inform. |
Course Content | This course contains; Basic Concepts of Communication ,Features of Communication Process,Types of Communication,Nonverbal Communication,Persuasive Communication Techniques,Cultural Differences and Communication,Body language,Discussion and Negotiation Techniques,Teamwork / Application,Teamwork / Application,Teamwork / Application,Teamwork / Application,Communication skills and personality analysis test applications. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Define the basic concepts of Communication Sciences. | 10, 16, 9 | A |
Uses nonverbal communication methods. | 10, 16, 9 | A |
Evaluates the type of communication that exists in all areas of life. | 16, 9 | A |
Gain awareness about their communication styles. | 10, 13, 16, 9 | A |
They analyze their communication processes. | 10, 16, 9 | A |
Have convincing communication skills. | 10, 16, 9 | A |
Evaluates persuasive communication techniques. | 10, 13, 16, 9 | A |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Basic Concepts of Communication | |
2 | Features of Communication Process | |
3 | Types of Communication | |
4 | Nonverbal Communication | |
5 | Persuasive Communication Techniques | |
6 | Cultural Differences and Communication | |
7 | Body language | |
8 | Discussion and Negotiation Techniques | |
10 | Teamwork / Application | |
11 | Teamwork / Application | |
12 | Teamwork / Application | |
13 | Teamwork / Application | |
14 | Communication skills and personality analysis test applications |
Resources |
1.Güngör, Nazife. İletişime Giriş. Ankara: Siyasal Kitabevi, 2015. 2.Aziz, Aysel. İletişime Giriş. İstanbul: Hiperlink Yayınları, 2010. 3.Çamdereli, Mete. İletişime Giriş. İstanbul: Dem Yayınları, 2008. 4.Gürüz, Demet, İletişim Becerileri, Nobel Kitap, Ankara. 5.Navarro,J. ve Karlins, M., Beden Dili, Alfa Basım Yayım Dağıtım, 2008. |
Course notes published on the relevant platforms of the university website for students. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | ||||||
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | ||||||
7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
16 | Plans social responsibility events and takes a role in implementation process. | ||||||
17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | ||||||
18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | ||||||
19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 50 | |
Rate of Final Exam to Success | 50 | |
Total | 100 |