Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| REPUTATION MANAGEMENT | - | Fall Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Assist. Prof. Şifa ELCİL |
| Aim | The aim of this course is understanding the importance of reputation management in terms of strategic corporate communication operations; and emphasizing the importance of image, corporate identity, corporate culture, social responsibility, brand value, crisis communication, perception management and leadership in this context. |
| Course Content | This course contains; Concept of reputation, reasons for appearance and importance ,Reputation components,Corporate value of reputation management ,Corporate image and reputation relation ,Corporate identity and corporate culture ,Social responsibility and social benefit ,Creating brand value ,Leadership role in managing reputation ,Crisis communication and protection of reputation ,Perception management ,The reputation of managing corporate communication ,Practices compiled from sectoral case studies ,Practices compiled from sectoral case studies ,Practices compiled from sectoral case studies . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| At the end of this course, the student will; 1. Understand the importance of reputation management in public relations. 2. Know the elements of reputation. 3. Adapt the importance of leadership, corporate identity and social responsibility operations in directing the reputation. 4. Understand the importance of crisis management in sustaining the reputation. 5. Experience the strategic corporate communication management and reputation relation. | 13, 19, 9 | A, E |
| Teaching Methods: | 13: Case Study Method, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Concept of reputation, reasons for appearance and importance | |
| 2 | Reputation components | |
| 3 | Corporate value of reputation management | |
| 4 | Corporate image and reputation relation | |
| 5 | Corporate identity and corporate culture | |
| 6 | Social responsibility and social benefit | |
| 7 | Creating brand value | |
| 8 | Leadership role in managing reputation | |
| 9 | Crisis communication and protection of reputation | |
| 10 | Perception management | |
| 11 | The reputation of managing corporate communication | |
| 12 | Practices compiled from sectoral case studies | |
| 13 | Practices compiled from sectoral case studies | |
| 14 | Practices compiled from sectoral case studies |
| Resources |
| 1. Yılmaz ARGÜDEN, “İtibar Yönetimi” İtibar Yönetimi, ARGE Danışmanlık Yayınları. 2. İrfan ERDOĞAN, Teori ve Pratikte Halkla İlişkiler, Erk Yayınları, Ankara - 2006 3. James E. GRUNIG, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, (Çeviren: Elif Özsayar-Editör:Serra Görpe), Tribeca İletişim-Danışmanlık, Rota Yayınları, İstanbul- 2005 4. Salim KADIBEŞEGİL, İtibar Yönetimi, MediaCat Yayınları, 2. Baskı, İstanbul - 2006 5. Filiz BALTA PELTEKOĞLU, Halkla İlişkiler Nedir? 5. Baskı, Beta Basım-Yayım, İstanbul- 2007. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | X | |||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 16 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | X | |||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | X | |||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 15 | 5 | 75 | |||
| Resolution of Homework Problems and Submission as a Report | 6 | 7 | 42 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 10 | 10 | |||
| General Exam | 1 | 11 | 11 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 180 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(180/30) | 6 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| REPUTATION MANAGEMENT | - | Fall Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Assist. Prof. Şifa ELCİL |
| Aim | The aim of this course is understanding the importance of reputation management in terms of strategic corporate communication operations; and emphasizing the importance of image, corporate identity, corporate culture, social responsibility, brand value, crisis communication, perception management and leadership in this context. |
| Course Content | This course contains; Concept of reputation, reasons for appearance and importance ,Reputation components,Corporate value of reputation management ,Corporate image and reputation relation ,Corporate identity and corporate culture ,Social responsibility and social benefit ,Creating brand value ,Leadership role in managing reputation ,Crisis communication and protection of reputation ,Perception management ,The reputation of managing corporate communication ,Practices compiled from sectoral case studies ,Practices compiled from sectoral case studies ,Practices compiled from sectoral case studies . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| At the end of this course, the student will; 1. Understand the importance of reputation management in public relations. 2. Know the elements of reputation. 3. Adapt the importance of leadership, corporate identity and social responsibility operations in directing the reputation. 4. Understand the importance of crisis management in sustaining the reputation. 5. Experience the strategic corporate communication management and reputation relation. | 13, 19, 9 | A, E |
| Teaching Methods: | 13: Case Study Method, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Concept of reputation, reasons for appearance and importance | |
| 2 | Reputation components | |
| 3 | Corporate value of reputation management | |
| 4 | Corporate image and reputation relation | |
| 5 | Corporate identity and corporate culture | |
| 6 | Social responsibility and social benefit | |
| 7 | Creating brand value | |
| 8 | Leadership role in managing reputation | |
| 9 | Crisis communication and protection of reputation | |
| 10 | Perception management | |
| 11 | The reputation of managing corporate communication | |
| 12 | Practices compiled from sectoral case studies | |
| 13 | Practices compiled from sectoral case studies | |
| 14 | Practices compiled from sectoral case studies |
| Resources |
| 1. Yılmaz ARGÜDEN, “İtibar Yönetimi” İtibar Yönetimi, ARGE Danışmanlık Yayınları. 2. İrfan ERDOĞAN, Teori ve Pratikte Halkla İlişkiler, Erk Yayınları, Ankara - 2006 3. James E. GRUNIG, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, (Çeviren: Elif Özsayar-Editör:Serra Görpe), Tribeca İletişim-Danışmanlık, Rota Yayınları, İstanbul- 2005 4. Salim KADIBEŞEGİL, İtibar Yönetimi, MediaCat Yayınları, 2. Baskı, İstanbul - 2006 5. Filiz BALTA PELTEKOĞLU, Halkla İlişkiler Nedir? 5. Baskı, Beta Basım-Yayım, İstanbul- 2007. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | X | |||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 16 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | X | |||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | X | |||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |