Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT and BUSINESS POLICY | - | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Candide ULUDAĞ |
| Name of Lecturer(s) | Assoc.Prof. Elif BAYKAL |
| Assistant(s) | |
| Aim | The aim of the course; to provide students with a perspective of strategic thinking, research, analysis and interpretation, as well as to accumulate knowledge about strategic management, one of the basic tools for enterprises to provide / maintain competitive structures. |
| Course Content | This course contains; Basic Concepts of Strategic Management,Scope and Development of Strategic Management,Strategy Analysis,External Environmental Analysis,General Strategies for Competitiveness,Strategic Application,Strategic Integration and Organizational Design,Strategies Application Process,Control of Strategic Practices,Strategy Tools and Techniques,Management in Crisis Periods,Strategic Management in Small Business,Management of Non-Profit Organizations,Strategy Development in Service Businesses. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explains the principles of the strategic managemenet in micro and macro levels. | 10, 9 | A |
| 1.1. Identify the importance of strategic management | 10, 9 | A |
| 1.2. Review special issues in stratejic management. | 10, 9 | A |
| 2. Explains the strategic management process and its elements | 10, 9 | A |
| 2.1. Defines the stages of strategy formulation, implementation and evaluation. | 10, 9 | A |
| 2.2. Explains the strategic management process and its effectiveness. | 10, 9 | A |
| 3. Analyzes the internal and external environments of enterprises. | 10, 9 | A, G |
| 3.1. Grasps and solves problems related to the internal and external circles of enterprises. | 10, 9 | A |
| 3.2. Defines the methods used in external environment analysis. | 10, 9 | A |
| 4. Explain how strategies can be assessed | 10, 9 | A |
| 4.1. Explains the evaluation process of the strategies. | 10, 9 | A |
| 4.2. Describe the characteristics of an effective evaluation system. | 10, 9 | A |
| Teaching Methods: | 10: Discussion Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, G: Quiz |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Basic Concepts of Strategic Management | Reading the shared article or relevant chapter from the book |
| 2 | Scope and Development of Strategic Management | Reading the shared article or relevant chapter from the book |
| 3 | Strategy Analysis | Reading the shared article or relevant chapter from the book |
| 4 | External Environmental Analysis | Reading the shared article or relevant chapter from the book |
| 5 | General Strategies for Competitiveness | Reading the shared article or relevant chapter from the book |
| 6 | Strategic Application | Reading the shared article or relevant chapter from the book |
| 7 | Strategic Integration and Organizational Design | Reading the shared article or relevant chapter from the book |
| 8 | Strategies Application Process | Reading the shared article or relevant chapter from the book |
| 9 | Control of Strategic Practices | Reading the shared article or relevant chapter from the book |
| 10 | Strategy Tools and Techniques | Reading the shared article or relevant chapter from the book |
| 11 | Management in Crisis Periods | Reading the shared article or relevant chapter from the book |
| 12 | Strategic Management in Small Business | Reading the shared article or relevant chapter from the book |
| 13 | Management of Non-Profit Organizations | Reading the shared article or relevant chapter from the book |
| 14 | Strategy Development in Service Businesses | Reading the shared article or relevant chapter from the book |
| Resources |
| Stratejik Yönetim ve İşletme Politikası, Prof. Dr. Erol Eren, BETA |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | In light of the current developments in the field of business, have knowledge about the main sources, process and design which are related to the field. | ||||||
| 2 | With understanding relationships among concept, institution and method that related to disciplines of business management, establish a connection between them. | X | |||||
| 3 | Reach scientific knowledge in the field of business; evaluate, and use this information to solve business problems. | X | |||||
| 4 | Implement the idea about individual and social problems of business and in the light of current developments find resolutions. | X | |||||
| 5 | Solve the problems encountered in management theory and practice by using research methods that specific to field. | X | |||||
| 6 | Carry out an independent study which needs expertise in the field of management and its sub-disciplines. | ||||||
| 7 | Develop different perspectives and take responsibility to solve complex issues which require expertise and encountered in the field of business and its sub-disciplines. | X | |||||
| 8 | Critically evaluate acquired knowledge and skills in the field of business and its sub-disciplines. | ||||||
| 9 | Develop a positive attitude towards lifelong learning and convert it to behavior. | X | |||||
| 10 | Mean acquired knowledge in the field of business and current developments about management theory and practice to all groups systematically in written or oral form. | X | |||||
| 11 | Critically question concepts and institutions of business, settled practice of management and norms and when necessary develop and attempt to change them. | X | |||||
| 12 | Use software which in the level required by the field of business and information and communication technologies in the advanced level. | ||||||
| 13 | Take into consideration and internalize social, scientific and ethical values in the process of gathering, processing and evaluating information about field of management and its sub-disciplines. | X | |||||
| 14 | With developing understanding of honesty, justice and ethics are required to be manager, teach around them. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 14 | 28 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 1 | 20 | 20 | |||
| Midterm Exam | 1 | 32 | 32 | |||
| General Exam | 1 | 50 | 50 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 172 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(172/30) | 6 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT and BUSINESS POLICY | - | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Candide ULUDAĞ |
| Name of Lecturer(s) | Assoc.Prof. Elif BAYKAL |
| Assistant(s) | |
| Aim | The aim of the course; to provide students with a perspective of strategic thinking, research, analysis and interpretation, as well as to accumulate knowledge about strategic management, one of the basic tools for enterprises to provide / maintain competitive structures. |
| Course Content | This course contains; Basic Concepts of Strategic Management,Scope and Development of Strategic Management,Strategy Analysis,External Environmental Analysis,General Strategies for Competitiveness,Strategic Application,Strategic Integration and Organizational Design,Strategies Application Process,Control of Strategic Practices,Strategy Tools and Techniques,Management in Crisis Periods,Strategic Management in Small Business,Management of Non-Profit Organizations,Strategy Development in Service Businesses. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explains the principles of the strategic managemenet in micro and macro levels. | 10, 9 | A |
| 1.1. Identify the importance of strategic management | 10, 9 | A |
| 1.2. Review special issues in stratejic management. | 10, 9 | A |
| 2. Explains the strategic management process and its elements | 10, 9 | A |
| 2.1. Defines the stages of strategy formulation, implementation and evaluation. | 10, 9 | A |
| 2.2. Explains the strategic management process and its effectiveness. | 10, 9 | A |
| 3. Analyzes the internal and external environments of enterprises. | 10, 9 | A, G |
| 3.1. Grasps and solves problems related to the internal and external circles of enterprises. | 10, 9 | A |
| 3.2. Defines the methods used in external environment analysis. | 10, 9 | A |
| 4. Explain how strategies can be assessed | 10, 9 | A |
| 4.1. Explains the evaluation process of the strategies. | 10, 9 | A |
| 4.2. Describe the characteristics of an effective evaluation system. | 10, 9 | A |
| Teaching Methods: | 10: Discussion Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, G: Quiz |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Basic Concepts of Strategic Management | Reading the shared article or relevant chapter from the book |
| 2 | Scope and Development of Strategic Management | Reading the shared article or relevant chapter from the book |
| 3 | Strategy Analysis | Reading the shared article or relevant chapter from the book |
| 4 | External Environmental Analysis | Reading the shared article or relevant chapter from the book |
| 5 | General Strategies for Competitiveness | Reading the shared article or relevant chapter from the book |
| 6 | Strategic Application | Reading the shared article or relevant chapter from the book |
| 7 | Strategic Integration and Organizational Design | Reading the shared article or relevant chapter from the book |
| 8 | Strategies Application Process | Reading the shared article or relevant chapter from the book |
| 9 | Control of Strategic Practices | Reading the shared article or relevant chapter from the book |
| 10 | Strategy Tools and Techniques | Reading the shared article or relevant chapter from the book |
| 11 | Management in Crisis Periods | Reading the shared article or relevant chapter from the book |
| 12 | Strategic Management in Small Business | Reading the shared article or relevant chapter from the book |
| 13 | Management of Non-Profit Organizations | Reading the shared article or relevant chapter from the book |
| 14 | Strategy Development in Service Businesses | Reading the shared article or relevant chapter from the book |
| Resources |
| Stratejik Yönetim ve İşletme Politikası, Prof. Dr. Erol Eren, BETA |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | In light of the current developments in the field of business, have knowledge about the main sources, process and design which are related to the field. | ||||||
| 2 | With understanding relationships among concept, institution and method that related to disciplines of business management, establish a connection between them. | X | |||||
| 3 | Reach scientific knowledge in the field of business; evaluate, and use this information to solve business problems. | X | |||||
| 4 | Implement the idea about individual and social problems of business and in the light of current developments find resolutions. | X | |||||
| 5 | Solve the problems encountered in management theory and practice by using research methods that specific to field. | X | |||||
| 6 | Carry out an independent study which needs expertise in the field of management and its sub-disciplines. | ||||||
| 7 | Develop different perspectives and take responsibility to solve complex issues which require expertise and encountered in the field of business and its sub-disciplines. | X | |||||
| 8 | Critically evaluate acquired knowledge and skills in the field of business and its sub-disciplines. | ||||||
| 9 | Develop a positive attitude towards lifelong learning and convert it to behavior. | X | |||||
| 10 | Mean acquired knowledge in the field of business and current developments about management theory and practice to all groups systematically in written or oral form. | X | |||||
| 11 | Critically question concepts and institutions of business, settled practice of management and norms and when necessary develop and attempt to change them. | X | |||||
| 12 | Use software which in the level required by the field of business and information and communication technologies in the advanced level. | ||||||
| 13 | Take into consideration and internalize social, scientific and ethical values in the process of gathering, processing and evaluating information about field of management and its sub-disciplines. | X | |||||
| 14 | With developing understanding of honesty, justice and ethics are required to be manager, teach around them. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |