Media News
The cycle of likes deepens addiction
With the increasing amount of time spent on digital platforms, social media has evolved from a space of communication into a simulated universe in which individuals construct their identities. Prof. Başak Gezmen, Head of the Department of New Media and Communication at Istanbul Medipol University, stated that the growing use of social media reinforces addictive tendencies among individuals, while idealized identities generate negative effects on self-confidence and the perception of reality.
