Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|
| AA | HR4116303 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Perşembe 12:00-12:45 Perşembe 12:45-13:30 Perşembe 13:30-14:15 Cumartesi 12:00-12:45 Cumartesi 12:45-13:30 Cumartesi 13:30-14:15 |
| Prerequisites Courses | |
| Recommended Elective Courses | |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Assist.Prof. Metin EROL |
| Assistant(s) | |
| Aim | |
| Course Content | This course contains; . |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| | |
| Teaching Methods: | |
| Assessment Methods: | |
Course Outline
| Order | Subjects | Preliminary Work |
|---|
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications |
| No | Program Qualification | Contribution Level |
| 1 | 2 | 3 | 4 | 5 |
| 1 | Knows the basic concepts and theoretical grounds related to the field. | | | | | |
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | | | |
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | | | |
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | | | |
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | | |
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
| 12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
| 13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
| 14 | Performs the measurement and evaluation of communication activities. | | | | | |
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
| Contribution Level | Absolute Evaluation |
| Rate of Midterm Exam to Success | | 40 |
| Rate of Final Exam to Success | | 60 |
| Total | | 100 |
| ECTS / Workload Table |
| Activities | Number of | Duration(Hour) | Total Workload(Hour) |
| Course Hours | 0 | 0 | 0 |
| Guided Problem Solving | 0 | 0 | 0 |
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
| Term Project | 0 | 0 | 0 |
| Presentation of Project / Seminar | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Midterm Exam | 0 | 0 | 0 |
| General Exam | 0 | 0 | 0 |
| Performance Task, Maintenance Plan | 0 | 0 | 0 |
| Total Workload(Hour) | 0 |
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 |
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|
| AA | HR4116303 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Perşembe 12:00-12:45 Perşembe 12:45-13:30 Perşembe 13:30-14:15 Cumartesi 12:00-12:45 Cumartesi 12:45-13:30 Cumartesi 13:30-14:15 |
| Prerequisites Courses | |
| Recommended Elective Courses | |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Assist.Prof. Metin EROL |
| Assistant(s) | |
| Aim | |
| Course Content | This course contains; . |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| | |
| Teaching Methods: | |
| Assessment Methods: | |
Course Outline
| Order | Subjects | Preliminary Work |
|---|
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications |
| No | Program Qualification | Contribution Level |
| 1 | 2 | 3 | 4 | 5 |
| 1 | Knows the basic concepts and theoretical grounds related to the field. | | | | | |
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | | | |
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | | | |
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | | | |
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | | |
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
| 12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
| 13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
| 14 | Performs the measurement and evaluation of communication activities. | | | | | |
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
| Contribution Level | Absolute Evaluation |
| Rate of Midterm Exam to Success | | 40 |
| Rate of Final Exam to Success | | 60 |
| Total | | 100 |
Numerical Data
Publication Date: 05/10/2023 - 13:48Last Update Date: 17/06/2026 - 11:09
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