Course Detail
Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| RESEARCH TECHNIQUES | HR4150440 | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Prof.Dr. Bilge KARAMEHMET ALTUNTAŞ |
| Assistant(s) | Res. Asst. Burcu Sena Tosun |
| Aim | The main purpose of the course is to teach quantitative and qualitative research methods which are necessary to handle a scientific research. The basics of a scientific research include the aim and design of the research with frequently used statistical methods and techniques along with its data management and analyses, its formal structure and presentation. The student is to have general information about how a scientific work is established and critical points to care. |
| Course Content | This course contains; Scientific Method,Stages of Scientific Research (Process),Conceptual framework of the research theory, model, hypothesis, variable and operationalization,Research design: classification of research designs and methods,Quantitative and qualitative research methods,Research, universe, sample and sampling,Operational identification and measurement,Data collection techniques,Quantitative data analysis,Qualitative data analysis,Preparation of the research report,Ethics in scientific research,Examination of quantitative research examples,Nitel araştırma örnekleri inceleme. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| Understands the basic concepts of scientific research. | 9 | A, E |
| Can use the stages of the research process. | 9 | A, E |
| Knows data collection methods. | 9 | A, E |
| Knows to apply the principles of scientific ethics. | 9 | A, E |
| Knows quantitative and qualitative research methods. | 9 | A, E |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Scientific Method | The Students are advised to go through articles published in national/international journals with referees. |
| 2 | Stages of Scientific Research (Process) | Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Chapter 1. |
| 3 | Conceptual framework of the research theory, model, hypothesis, variable and operationalization | the student needs some general information about social substratum, communication, media and communication science, logic and textual analysing, composition writing methods, as well. He also needs to know about induction and deduction of Aristotle's logical theory. |
| 4 | Research design: classification of research designs and methods | the student needs some general information about social substratum, communication, media and communication science, logic and textual analysing, composition writing methods, as well. He also needs to know about induction and deduction of Aristotle's logical theory. |
| 5 | Quantitative and qualitative research methods | Kumar, R. (2014). Research Methodology: A Step-by-Step Guide for Beginners. Chapter 2. |
| 6 | Research, universe, sample and sampling | Wrench, J. S., Thomas-Maddox, C., & Richmond, V. P. (2017). Quantitative Research Methods for Communication. Chapter 3. |
| 7 | Operational identification and measurement | Wrench, J. S., Thomas-Maddox, C., & Richmond, V. P. (2017). Quantitative Research Methods for Communication. Chapter 4. |
| 8 | Data collection techniques | Cohen, L., Manion, L., & Morrison, K. (2018). Research Methods in Education. Chapter 5. |
| 9 | Quantitative data analysis | Denzin, N. K., & Lincoln, Y. S. (Eds.). (2017). The SAGE Handbook of Qualitative Research. Chapter 6. |
| 10 | Qualitative data analysis | Bordens, K. S., & Abbott, B. B. (2019). Research Design and Methods: A Process Approach. Chapter 7. |
| 11 | Preparation of the research report | Booth, W. C., Colomb, G. G., & Williams, J. M. (2008). The Craft of Research. Chapter 8. |
| 12 | Ethics in scientific research | Shaughnessy, J. J., Zechmeister, E. B., & Zechmeister, J. S. (2015). Research Methods in Psychology. Chapter 9. |
| 13 | Examination of quantitative research examples | The student is given an article to review. |
| 14 | Nitel araştırma örnekleri inceleme | The student is given an article to review. |
| Resources |
| 1- Bilimsel Arş ve Yazma Teknikleri, Suat Cereci,Alfa Yay. 2- Araştırma Yöntem ve Teknikleri, Rauf Arıkan, Nobel Yay. |
| Bilimsel Araştırma Yöntemi, Niyazi Karasar, Nobel Yay. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 5 | 10 | 50 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 18 | 18 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| RESEARCH TECHNIQUES | HR4150440 | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Prof.Dr. Bilge KARAMEHMET ALTUNTAŞ |
| Assistant(s) | Res. Asst. Burcu Sena Tosun |
| Aim | The main purpose of the course is to teach quantitative and qualitative research methods which are necessary to handle a scientific research. The basics of a scientific research include the aim and design of the research with frequently used statistical methods and techniques along with its data management and analyses, its formal structure and presentation. The student is to have general information about how a scientific work is established and critical points to care. |
| Course Content | This course contains; Scientific Method,Stages of Scientific Research (Process),Conceptual framework of the research theory, model, hypothesis, variable and operationalization,Research design: classification of research designs and methods,Quantitative and qualitative research methods,Research, universe, sample and sampling,Operational identification and measurement,Data collection techniques,Quantitative data analysis,Qualitative data analysis,Preparation of the research report,Ethics in scientific research,Examination of quantitative research examples,Nitel araştırma örnekleri inceleme. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| Understands the basic concepts of scientific research. | 9 | A, E |
| Can use the stages of the research process. | 9 | A, E |
| Knows data collection methods. | 9 | A, E |
| Knows to apply the principles of scientific ethics. | 9 | A, E |
| Knows quantitative and qualitative research methods. | 9 | A, E |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Scientific Method | The Students are advised to go through articles published in national/international journals with referees. |
| 2 | Stages of Scientific Research (Process) | Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Chapter 1. |
| 3 | Conceptual framework of the research theory, model, hypothesis, variable and operationalization | the student needs some general information about social substratum, communication, media and communication science, logic and textual analysing, composition writing methods, as well. He also needs to know about induction and deduction of Aristotle's logical theory. |
| 4 | Research design: classification of research designs and methods | the student needs some general information about social substratum, communication, media and communication science, logic and textual analysing, composition writing methods, as well. He also needs to know about induction and deduction of Aristotle's logical theory. |
| 5 | Quantitative and qualitative research methods | Kumar, R. (2014). Research Methodology: A Step-by-Step Guide for Beginners. Chapter 2. |
| 6 | Research, universe, sample and sampling | Wrench, J. S., Thomas-Maddox, C., & Richmond, V. P. (2017). Quantitative Research Methods for Communication. Chapter 3. |
| 7 | Operational identification and measurement | Wrench, J. S., Thomas-Maddox, C., & Richmond, V. P. (2017). Quantitative Research Methods for Communication. Chapter 4. |
| 8 | Data collection techniques | Cohen, L., Manion, L., & Morrison, K. (2018). Research Methods in Education. Chapter 5. |
| 9 | Quantitative data analysis | Denzin, N. K., & Lincoln, Y. S. (Eds.). (2017). The SAGE Handbook of Qualitative Research. Chapter 6. |
| 10 | Qualitative data analysis | Bordens, K. S., & Abbott, B. B. (2019). Research Design and Methods: A Process Approach. Chapter 7. |
| 11 | Preparation of the research report | Booth, W. C., Colomb, G. G., & Williams, J. M. (2008). The Craft of Research. Chapter 8. |
| 12 | Ethics in scientific research | Shaughnessy, J. J., Zechmeister, E. B., & Zechmeister, J. S. (2015). Research Methods in Psychology. Chapter 9. |
| 13 | Examination of quantitative research examples | The student is given an article to review. |
| 14 | Nitel araştırma örnekleri inceleme | The student is given an article to review. |
| Resources |
| 1- Bilimsel Arş ve Yazma Teknikleri, Suat Cereci,Alfa Yay. 2- Araştırma Yöntem ve Teknikleri, Rauf Arıkan, Nobel Yay. |
| Bilimsel Araştırma Yöntemi, Niyazi Karasar, Nobel Yay. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |