The primary aim of this course is to enhance students’ existing English language proficiency and enable them to use English effectively in their professional field, particularly in news writing, oral communication, and international communication settings. The course is designed to help students develop an awareness of professional language use by acquiring the concepts, structures, and terminology required to express news and ideas in interviews, public addresses, and other journalistic contexts.
Another objective is to help students achieve at least an upper-intermediate (B+) level of English proficiency, which is commonly required in professional job advertisements. Through authentic texts and practical communication contexts, students will develop their knowledge of professional terminology, key concepts, and phonological features, including accurate pronunciation. The course also aims to improve students’ ability to prepare news reports in English using appropriate journalistic terminology and verb usage, express opinions and ideas within the framework of the news production process, and gain an understanding of the principles and conventions of language use in international media.
Attendance is compulsory, and students are required to attend at least 70% of the classes.
Course Content
This course contains; Introduction to Professional Journalism and News Reporting,Advanced News Writing,Industrial and Business News Reporting: A Practical Guide,,,,,,,,,,,,.
Course Learning Outcomes
Teaching Methods
Assessment Methods
Use advanced English professionally by building upon the language skills and fundamental knowledge acquired in Vocational English I.
Integrate English language proficiency with professional knowledge and skills in the field of media and communication.
Use professional terminology and journalistic jargon accurately and effectively in English.
Follow, comprehend, and critically interpret English-language content across broadcast media, social media, and online journalism platforms.
Produce and structure news stories in English using appropriate journalistic terminology, concepts, and conventions.
Monitor and analyze developments in international media and communication platforms.
Produce and manage English-language media content, including news reports and broadcast or digital communication materials, for international audiences.
Teaching Methods:
Assessment Methods:
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to Professional Journalism and News Reporting
As this course is a continuation of Vocational English I, students are expected to review their course notes and materials from the fall semester before attending class.
2
Advanced News Writing
Students are required to read the assigned materials before class, as this is a prerequisite for understanding the course content.
3
Industrial and Business News Reporting: A Practical Guide
4
5
6
7
8
9
10
10
11
12
13
14
Resources
The News Manual (Volume 2)
https://thenewsmanual.net/Manuals%20Volume%202/volume2_00intro.htm
Additional References
New York Film Academy – The Ultimate List of Broadcast Journalism Terms (for professional media terminology)
https://www.nyfa.edu/student-resources/the-ultimate-list-of-broadcast-journalism-terms/
University of Wisconsin–Eau Claire – Glossary of Broadcast News Terms
https://people.uwec.edu/kapferja/02-Fall08/335/GlossaryofBroadcastNewsTerms.htm
English-language visual, audiovisual, and digital news sources, including international newspapers, television news broadcasts, radio news, and online media platforms.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
0
0
0
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
0
0
0
General Exam
0
0
0
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)
0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
PROFESSIONAL ENGLISH II
HR2290013
Spring Semester
2+0
2
3
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
English
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Assist.Prof. Kevser Hülya YURDAKUL
Name of Lecturer(s)
Lect. Tuba ŞENEL İNCE
Assistant(s)
Aim
The primary aim of this course is to enhance students’ existing English language proficiency and enable them to use English effectively in their professional field, particularly in news writing, oral communication, and international communication settings. The course is designed to help students develop an awareness of professional language use by acquiring the concepts, structures, and terminology required to express news and ideas in interviews, public addresses, and other journalistic contexts.
Another objective is to help students achieve at least an upper-intermediate (B+) level of English proficiency, which is commonly required in professional job advertisements. Through authentic texts and practical communication contexts, students will develop their knowledge of professional terminology, key concepts, and phonological features, including accurate pronunciation. The course also aims to improve students’ ability to prepare news reports in English using appropriate journalistic terminology and verb usage, express opinions and ideas within the framework of the news production process, and gain an understanding of the principles and conventions of language use in international media.
Attendance is compulsory, and students are required to attend at least 70% of the classes.
Course Content
This course contains; Introduction to Professional Journalism and News Reporting,Advanced News Writing,Industrial and Business News Reporting: A Practical Guide,,,,,,,,,,,,.
Course Learning Outcomes
Teaching Methods
Assessment Methods
Use advanced English professionally by building upon the language skills and fundamental knowledge acquired in Vocational English I.
Integrate English language proficiency with professional knowledge and skills in the field of media and communication.
Use professional terminology and journalistic jargon accurately and effectively in English.
Follow, comprehend, and critically interpret English-language content across broadcast media, social media, and online journalism platforms.
Produce and structure news stories in English using appropriate journalistic terminology, concepts, and conventions.
Monitor and analyze developments in international media and communication platforms.
Produce and manage English-language media content, including news reports and broadcast or digital communication materials, for international audiences.
Teaching Methods:
Assessment Methods:
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to Professional Journalism and News Reporting
As this course is a continuation of Vocational English I, students are expected to review their course notes and materials from the fall semester before attending class.
2
Advanced News Writing
Students are required to read the assigned materials before class, as this is a prerequisite for understanding the course content.
3
Industrial and Business News Reporting: A Practical Guide
4
5
6
7
8
9
10
10
11
12
13
14
Resources
The News Manual (Volume 2)
https://thenewsmanual.net/Manuals%20Volume%202/volume2_00intro.htm
Additional References
New York Film Academy – The Ultimate List of Broadcast Journalism Terms (for professional media terminology)
https://www.nyfa.edu/student-resources/the-ultimate-list-of-broadcast-journalism-terms/
University of Wisconsin–Eau Claire – Glossary of Broadcast News Terms
https://people.uwec.edu/kapferja/02-Fall08/335/GlossaryofBroadcastNewsTerms.htm
English-language visual, audiovisual, and digital news sources, including international newspapers, television news broadcasts, radio news, and online media platforms.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
