Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS in HEALTH CARE | TDS1263200 | Spring Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | |
| Name of Lecturer(s) | Lect. Emine AKBAŞ DEMİRKAN |
| Assistant(s) | Yok |
| Aim | To evaluate the activities and the role of public relations in health organizations. |
| Course Content | This course contains; Introduction to public relations,Concept of public relations,Historical development of public relations,Subjects related to public relations,Theories of public relations,Target group in public relations,Campaign in public relations,Internal communication,Internal public relations,The characteristics of a public relations specialist,Agencies in public relations,Issue management,Crisis management,Prestige management. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| 1.Will be able to categorize the target group in public relations activities. | 16, 9 | A |
| 1.1.Explain the interior and the exterior target group in public relations activities. | 10, 16, 9 | A |
| 1.2.Can debate the reasons of identifying the target group. | 16, 9 | A |
| 1.3.Can interpret the effects of not identifying the target group. | 10, 9 | A |
| 2.Will be able to evaluate the management of crisis. | 10, 9 | A |
| 2.1.Can define the crisis. | 10, 9 | A |
| 2.2.Can categorize the reasons of crisis. | 10, 9 | A |
| 2.3.Can list the stages of management of crisis. | 10, 9 | A, D |
| 3.Will be able to prepare a public relations campaign. | 16, 9 | A |
| 3.1.Can list the stages of public relations campaign. | 10, 9 | A |
| 3.2.Can compare the methods of gathering information. | 10, 16, 9 | A |
| 3.3.Can explain the importance of public relations campaign. | 10, 9 | A |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to public relations | Reading Lecture Notes |
| 2 | Concept of public relations | Reading Lecture Notes |
| 3 | Historical development of public relations | Reading Lecture Notes |
| 4 | Subjects related to public relations | Reading Lecture Notes |
| 5 | Theories of public relations | Reading Lecture Notes |
| 6 | Target group in public relations | Reading Lecture Notes |
| 7 | Campaign in public relations | Reading Lecture Notes |
| 8 | Internal communication | Reading Lecture Notes |
| 9 | Internal public relations | Reading Lecture Notes |
| 10 | The characteristics of a public relations specialist | Reading Lecture Notes |
| 11 | Agencies in public relations | Reading Lecture Notes |
| 12 | Issue management | Reading Lecture Notes |
| 13 | Crisis management | Reading Lecture Notes |
| 14 | Prestige management | Reading Lecture Notes |
| Resources |
| Instructor's lecture notes |
| Okay A. & Okay A. Halkla İlişkiler Kavram Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2005. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | The student acquires theoretical and practical knowledge related to his field at a basic level. | X | |||||
| 2 | The student owns information about moral discipline and ethical rules related to his field. | X | |||||
| 3 | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | X | |||||
| 4 | The student manages a duty independently by using the knowledge about his field at a basic level. | X | |||||
| 5 | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | X | |||||
| 6 | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | X | |||||
| 7 | The student complies with and contributes to quality management and processes. | X | |||||
| 8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | X | |||||
| 9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 4 | 4 | 16 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 2 | 4 | |||
| Term Project | 1 | 20 | 20 | |||
| Presentation of Project / Seminar | 1 | 2 | 2 | |||
| Quiz | 4 | 1 | 4 | |||
| Midterm Exam | 1 | 24 | 24 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 128 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(128/30) | 4 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS in HEALTH CARE | TDS1263200 | Spring Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | |
| Name of Lecturer(s) | Lect. Emine AKBAŞ DEMİRKAN |
| Assistant(s) | Yok |
| Aim | To evaluate the activities and the role of public relations in health organizations. |
| Course Content | This course contains; Introduction to public relations,Concept of public relations,Historical development of public relations,Subjects related to public relations,Theories of public relations,Target group in public relations,Campaign in public relations,Internal communication,Internal public relations,The characteristics of a public relations specialist,Agencies in public relations,Issue management,Crisis management,Prestige management. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| 1.Will be able to categorize the target group in public relations activities. | 16, 9 | A |
| 1.1.Explain the interior and the exterior target group in public relations activities. | 10, 16, 9 | A |
| 1.2.Can debate the reasons of identifying the target group. | 16, 9 | A |
| 1.3.Can interpret the effects of not identifying the target group. | 10, 9 | A |
| 2.Will be able to evaluate the management of crisis. | 10, 9 | A |
| 2.1.Can define the crisis. | 10, 9 | A |
| 2.2.Can categorize the reasons of crisis. | 10, 9 | A |
| 2.3.Can list the stages of management of crisis. | 10, 9 | A, D |
| 3.Will be able to prepare a public relations campaign. | 16, 9 | A |
| 3.1.Can list the stages of public relations campaign. | 10, 9 | A |
| 3.2.Can compare the methods of gathering information. | 10, 16, 9 | A |
| 3.3.Can explain the importance of public relations campaign. | 10, 9 | A |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to public relations | Reading Lecture Notes |
| 2 | Concept of public relations | Reading Lecture Notes |
| 3 | Historical development of public relations | Reading Lecture Notes |
| 4 | Subjects related to public relations | Reading Lecture Notes |
| 5 | Theories of public relations | Reading Lecture Notes |
| 6 | Target group in public relations | Reading Lecture Notes |
| 7 | Campaign in public relations | Reading Lecture Notes |
| 8 | Internal communication | Reading Lecture Notes |
| 9 | Internal public relations | Reading Lecture Notes |
| 10 | The characteristics of a public relations specialist | Reading Lecture Notes |
| 11 | Agencies in public relations | Reading Lecture Notes |
| 12 | Issue management | Reading Lecture Notes |
| 13 | Crisis management | Reading Lecture Notes |
| 14 | Prestige management | Reading Lecture Notes |
| Resources |
| Instructor's lecture notes |
| Okay A. & Okay A. Halkla İlişkiler Kavram Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2005. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | The student acquires theoretical and practical knowledge related to his field at a basic level. | X | |||||
| 2 | The student owns information about moral discipline and ethical rules related to his field. | X | |||||
| 3 | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | X | |||||
| 4 | The student manages a duty independently by using the knowledge about his field at a basic level. | X | |||||
| 5 | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | X | |||||
| 6 | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | X | |||||
| 7 | The student complies with and contributes to quality management and processes. | X | |||||
| 8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | X | |||||
| 9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |