Course Detail
Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT | IND4268250 | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yasin GÖÇGÜN |
| Name of Lecturer(s) | Assist.Prof. Engin SANSARCI |
| Assistant(s) | |
| Aim | Explain the interaction of the various components of a business, Analyze the environment and identify strategic issues and options, Integrate financial, managerial, accounting, marketing, and human resources decisions into a coherent business strategy, Explain how to implement strategic plans, Explain how to evaluate strategic plan outcomes and how to adjust strategies in response to environmental contingencies |
| Course Content | This course contains; Introduction to Strategic Management,Strategic Management: Creating Competitive Advantages,Analyzing the External Environment of the Firm,Assessing the Internal Environment of the Firm,Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources,Business-Level Strategy: Creatingand Sustaining Competitive Advantages,Corporate-Level Strategy: Creating Value through Diversification,International Strategy: Creating Value in Global Markets,Entrepreneurial Strategy and Competitive Dynamics,Strategic Control and Corporate Governance,Creating Effective Organizational Designs,Strategic Leadership: Creating a Learning Organization and an Ethical Organization,Managing Innovation and Fostering Corporate Entrepreneurship,Overview. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| 1. Explain a range of strategic management theories | 16, 9 | A, E |
| 2. Analyze the internal and external environments of an organization by applying appropriate theories, models and heuristics. | 14, 16, 9 | A, E |
| 3. Undertake an applied research project in the field of strategic management | 10, 14, 16, 9 | F |
| 4. Explain how to apply evidence-based best practice strategy analysis and execution | 16, 9 | A, E |
| 5. Demonstrate a critical understanding of strategic management theories and current empirical research associated with the topics covered in this course | 10, 14, 16, 9 | A, E |
| 6. Communicate effectively in oral and written forms about strategic management theories and their application using appropriate concepts, logic and rhetorical conventions | 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Strategic Management | |
| 2 | Strategic Management: Creating Competitive Advantages | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 1 |
| 3 | Analyzing the External Environment of the Firm | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 2 |
| 4 | Assessing the Internal Environment of the Firm | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 3 |
| 5 | Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 4 |
| 6 | Business-Level Strategy: Creatingand Sustaining Competitive Advantages | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 5 |
| 7 | Corporate-Level Strategy: Creating Value through Diversification | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 6 |
| 8 | International Strategy: Creating Value in Global Markets | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 7 |
| 9 | Entrepreneurial Strategy and Competitive Dynamics | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 8 |
| 10 | Strategic Control and Corporate Governance | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 9 |
| 11 | Creating Effective Organizational Designs | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 10 |
| 12 | Strategic Leadership: Creating a Learning Organization and an Ethical Organization | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 11 |
| 13 | Managing Innovation and Fostering Corporate Entrepreneurship | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 12 |
| 14 | Overview |
| Resources |
| Textbook: Strategic Management: Creating Competitive Advantages, 10th Edition By Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee and G.T. Lumpkin |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in the solution of complex engineering problems. | X | |||||
| 2 | Ability to formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose. | X | |||||
| 3 | Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. | X | |||||
| 4 | Ability to select and use modern techniques and tools needed for analyzing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively. | X | |||||
| 5 | Ability to design and conduct experiments, gather data, analyze and interpret results for investigating complex engineering problems or discipline specific research questions. | X | |||||
| 6 | Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. | X | |||||
| 7 | Ability to communicate effectively, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions. | X | |||||
| 8 | Awareness of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. | X | |||||
| 9 | Knowledge on behavior according ethical principles, professional and ethical responsibility and standards used in engineering practices. | X | |||||
| 10 | Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development. | X | |||||
| 11 | Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 30 | |
| Rate of Final Exam to Success | 70 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 0 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT | IND4268250 | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yasin GÖÇGÜN |
| Name of Lecturer(s) | Assist.Prof. Engin SANSARCI |
| Assistant(s) | |
| Aim | Explain the interaction of the various components of a business, Analyze the environment and identify strategic issues and options, Integrate financial, managerial, accounting, marketing, and human resources decisions into a coherent business strategy, Explain how to implement strategic plans, Explain how to evaluate strategic plan outcomes and how to adjust strategies in response to environmental contingencies |
| Course Content | This course contains; Introduction to Strategic Management,Strategic Management: Creating Competitive Advantages,Analyzing the External Environment of the Firm,Assessing the Internal Environment of the Firm,Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources,Business-Level Strategy: Creatingand Sustaining Competitive Advantages,Corporate-Level Strategy: Creating Value through Diversification,International Strategy: Creating Value in Global Markets,Entrepreneurial Strategy and Competitive Dynamics,Strategic Control and Corporate Governance,Creating Effective Organizational Designs,Strategic Leadership: Creating a Learning Organization and an Ethical Organization,Managing Innovation and Fostering Corporate Entrepreneurship,Overview. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| 1. Explain a range of strategic management theories | 16, 9 | A, E |
| 2. Analyze the internal and external environments of an organization by applying appropriate theories, models and heuristics. | 14, 16, 9 | A, E |
| 3. Undertake an applied research project in the field of strategic management | 10, 14, 16, 9 | F |
| 4. Explain how to apply evidence-based best practice strategy analysis and execution | 16, 9 | A, E |
| 5. Demonstrate a critical understanding of strategic management theories and current empirical research associated with the topics covered in this course | 10, 14, 16, 9 | A, E |
| 6. Communicate effectively in oral and written forms about strategic management theories and their application using appropriate concepts, logic and rhetorical conventions | 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Strategic Management | |
| 2 | Strategic Management: Creating Competitive Advantages | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 1 |
| 3 | Analyzing the External Environment of the Firm | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 2 |
| 4 | Assessing the Internal Environment of the Firm | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 3 |
| 5 | Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 4 |
| 6 | Business-Level Strategy: Creatingand Sustaining Competitive Advantages | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 5 |
| 7 | Corporate-Level Strategy: Creating Value through Diversification | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 6 |
| 8 | International Strategy: Creating Value in Global Markets | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 7 |
| 9 | Entrepreneurial Strategy and Competitive Dynamics | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 8 |
| 10 | Strategic Control and Corporate Governance | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 9 |
| 11 | Creating Effective Organizational Designs | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 10 |
| 12 | Strategic Leadership: Creating a Learning Organization and an Ethical Organization | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 11 |
| 13 | Managing Innovation and Fostering Corporate Entrepreneurship | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 12 |
| 14 | Overview |
| Resources |
| Textbook: Strategic Management: Creating Competitive Advantages, 10th Edition By Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee and G.T. Lumpkin |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in the solution of complex engineering problems. | X | |||||
| 2 | Ability to formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose. | X | |||||
| 3 | Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. | X | |||||
| 4 | Ability to select and use modern techniques and tools needed for analyzing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively. | X | |||||
| 5 | Ability to design and conduct experiments, gather data, analyze and interpret results for investigating complex engineering problems or discipline specific research questions. | X | |||||
| 6 | Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. | X | |||||
| 7 | Ability to communicate effectively, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions. | X | |||||
| 8 | Awareness of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. | X | |||||
| 9 | Knowledge on behavior according ethical principles, professional and ethical responsibility and standards used in engineering practices. | X | |||||
| 10 | Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development. | X | |||||
| 11 | Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 30 | |
| Rate of Final Exam to Success | 70 | |
| Total | 100 | |