The objective of this course is to examine the formation process, emergence, impacts, and consequences of crises within the framework of fundamental theoretical knowledge, and to illustrate these concepts through the application of crisis communication strategies.Within the scope of this course, the provisions of Article 26, Paragraph 1 of the Istanbul Medipol University Associate and Undergraduate Education and Training Regulations shall apply: “… the determination of absenteeism limits and the monitoring of students’ attendance are under the responsibility of the relevant instructor. However, the attendance requirement may not exceed 70% for theoretical courses and 80% for practical courses. Students whose absenteeism exceeds the prescribed limit, as documented by the instructor, shall not be permitted to take the final examination of that course.”
Course Content
This course contains; Definition of crisis and concepts related to crisis,Crisis creating factors and types of crises,Stages of the crisis process and crisis management,Stages of the crisis process and crisis management,Relations with the media during crisis periods,Determination and characteristics of crisis management spokesperson,Midterm,Case studies on crisis management,Case studies on crisis management,Student presentations ,Student presentations ,Student presentations,General evaluation,Final exam.
Course Learning Outcomes
Teaching Methods
Assessment Methods
Explain basic theoretical information about crisis and crisis management concepts.
10, 13, 9
A, E
Explain the crisis process and its stages.
10, 16, 5, 9
Knows and can apply crisis communication strategies.
15
Creates a proactive crisis plan.
13, 15, 9
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 15: Role Play and Drama Technique, 16: Question - Answer Technique, 5: Cooperative Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Definition of crisis and concepts related to crisis
Reading lecture notes
2
Crisis creating factors and types of crises
Reading lecture notes
3
Stages of the crisis process and crisis management
Reading lecture notes
4
Stages of the crisis process and crisis management
Reading lecture notes
5
Relations with the media during crisis periods
Reading lecture notes
6
Determination and characteristics of crisis management spokesperson
Reading lecture notes
7
Midterm
8
Case studies on crisis management
Case study
9
Case studies on crisis management
Case study
10
Student presentations
Assignment
11
Student presentations
Assignment
12
Student presentations
Assignment
13
General evaluation
Lecture notes
14
Final exam
Resources
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
3
14
42
Guided Problem Solving
2
15
30
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
2
5
10
Presentation of Project / Seminar
1
10
10
Quiz
1
5
5
Midterm Exam
1
22
22
General Exam
1
42
42
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
161
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(161/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
CRISIS COMMUNICATION and MANAGEMENT
HR4114891
Fall Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Assist.Prof. Merve YAZİCİ
Name of Lecturer(s)
Assist.Prof. Merve YAZİCİ
Assistant(s)
Aim
The objective of this course is to examine the formation process, emergence, impacts, and consequences of crises within the framework of fundamental theoretical knowledge, and to illustrate these concepts through the application of crisis communication strategies.Within the scope of this course, the provisions of Article 26, Paragraph 1 of the Istanbul Medipol University Associate and Undergraduate Education and Training Regulations shall apply: “… the determination of absenteeism limits and the monitoring of students’ attendance are under the responsibility of the relevant instructor. However, the attendance requirement may not exceed 70% for theoretical courses and 80% for practical courses. Students whose absenteeism exceeds the prescribed limit, as documented by the instructor, shall not be permitted to take the final examination of that course.”
Course Content
This course contains; Definition of crisis and concepts related to crisis,Crisis creating factors and types of crises,Stages of the crisis process and crisis management,Stages of the crisis process and crisis management,Relations with the media during crisis periods,Determination and characteristics of crisis management spokesperson,Midterm,Case studies on crisis management,Case studies on crisis management,Student presentations ,Student presentations ,Student presentations,General evaluation,Final exam.
Course Learning Outcomes
Teaching Methods
Assessment Methods
Explain basic theoretical information about crisis and crisis management concepts.
10, 13, 9
A, E
Explain the crisis process and its stages.
10, 16, 5, 9
Knows and can apply crisis communication strategies.
15
Creates a proactive crisis plan.
13, 15, 9
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 15: Role Play and Drama Technique, 16: Question - Answer Technique, 5: Cooperative Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Definition of crisis and concepts related to crisis
Reading lecture notes
2
Crisis creating factors and types of crises
Reading lecture notes
3
Stages of the crisis process and crisis management
Reading lecture notes
4
Stages of the crisis process and crisis management
Reading lecture notes
5
Relations with the media during crisis periods
Reading lecture notes
6
Determination and characteristics of crisis management spokesperson
Reading lecture notes
7
Midterm
8
Case studies on crisis management
Case study
9
Case studies on crisis management
Case study
10
Student presentations
Assignment
11
Student presentations
Assignment
12
Student presentations
Assignment
13
General evaluation
Lecture notes
14
Final exam
Resources
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
