Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| HEALTH COMMUNICATION and MEDIA | ECF5210177 | Spring Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Tuba DÜZCÜ |
| Name of Lecturer(s) | Assoc.Prof. Tuba DÜZCÜ |
| Assistant(s) | |
| Aim | The purpose of this lesson is to teach the basic elements and the role of pharmacist of the health communication and media. |
| Course Content | This course contains; 1. Concepts of Health, Illness, Health Services and Products, and Sharing Information Related to the Course,2. Communication, Concepts and Terms of Health Communication,3. Target Audience in Health Communication,4. Health communication dynamics in the triangle of patient, pharmacist, and doctor,5. Traditional Media, New Media Concepts and Tools in Health Journalism and Its Ethical Dimension,6. Features That Make the Use of New Media in Healthcare Important and New Media Usage Reports,7. New Media Types and Their Use in Health Products,8. Media Relations in the Corporate Communication of Independent Pharmacy Management and Pharmaceutical Companies,9. Advertising, Advertising Practices, and Regulations in the Health and Pharmaceutical Sector,10. The Applications of Corporate Social Responsibility and Sponsorship in Healthcare,11. Image, Crisis Management, Reputation Management, and Their Applications in Healthcare,12. Workshop: Preparing Health News for Social/Traditional Media,13. Student Presentations on Health Communication in Traditional and New Media,14. General Review and Case Analysis. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| 1. Interpret basic concepts and basic elements of the health communication. | 10, 16, 19, 9 | E |
| 1.1. Distinguish health communication studies with a different target audience. | 10, 13, 16, 19, 4, 9 | E |
| 1.2. Evaluate health communication in the patients, pharmacists and doctors triangle. | 13, 16, 19, 9 | E |
| 1.3. Interpret concept of contact from a health communication point of view. | 10, 16, 19, 5, 9 | E |
| 2. Explain basic concepts in the media and the importance of media in health communication. | 13, 16, 19, 37, 9 | E |
| 2.1. Interpret the different media channels that alter depending on the changing profile of the target audience effects on health communication. | 10, 13, 16, 19, 4, 5, 9 | E |
| 2.2. Compare health communication studies on central media, local media, social media and in medical journals. | 10, 13, 19, 2, 4, 9 | E, H |
| 2.3. Discuss the role of health reporting in the media on health communication. | 10, 13, 16, 19, 4, 9 | E |
| 3. Evaluate studies on health communication in different media channels. | 10, 13, 16, 19, 2, 4, 9 | E |
| 3.1. Interpret health news on central media, newspapers and on television. | 10, 13, 16, 19, 4, 9 | E |
| 3.2. Compare health news on medical journals with other media factors. | 10, 13, 16, 19, 4, 9 | E |
| 3.3. Prepare news for social and local media. | 12, 14, 2, 4, 5, 6 | F |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | 1. Concepts of Health, Illness, Health Services and Products, and Sharing Information Related to the Course | 1 |
| 2 | 2. Communication, Concepts and Terms of Health Communication | 1 |
| 3 | 3. Target Audience in Health Communication | 1 |
| 4 | 4. Health communication dynamics in the triangle of patient, pharmacist, and doctor | 1 |
| 5 | 5. Traditional Media, New Media Concepts and Tools in Health Journalism and Its Ethical Dimension | 1 |
| 6 | 6. Features That Make the Use of New Media in Healthcare Important and New Media Usage Reports | 1 |
| 7 | 7. New Media Types and Their Use in Health Products | 1 |
| 8 | 8. Media Relations in the Corporate Communication of Independent Pharmacy Management and Pharmaceutical Companies | 1 |
| 9 | 9. Advertising, Advertising Practices, and Regulations in the Health and Pharmaceutical Sector | 1 |
| 10 | 10. The Applications of Corporate Social Responsibility and Sponsorship in Healthcare | 1 |
| 11 | 11. Image, Crisis Management, Reputation Management, and Their Applications in Healthcare | 1 |
| 12 | 12. Workshop: Preparing Health News for Social/Traditional Media | 1 |
| 13 | 13. Student Presentations on Health Communication in Traditional and New Media | 1 |
| 14 | 14. General Review and Case Analysis | 1 |
| Resources |
| 1. The course notes will be given to the students. 2. Güçdemir Y., Sosyal Medya: Halkla İlişkiler, Reklam ve Pazarlama, Derin Yayınları, 2017, İstanbul. 3. Tekvar S.O., Yeni Medya Yeni Halkla İlişkiler, Karınca Yayınevi, 2016, Ankara. 4. Özkan A., Tandaçgüneş N., Önay Doğan B., Yeni Medya ve Reklam, Derin Yayınları, 2015, İstanbul. 5. Okay A, Sağlık İletişimi, Derin Yayınları, 2016, İstanbul. 6. Yakıncı C., Kızılay A., Kavruk H., Sağlık ve İletişim Öyküleri, Akademisyen Tıp Kitabevi, 2016, Ankara 7. Gezin S., Sağlık İletişimden Geçer, Nobel Tıp Kitabevleri, 2020, İstanbul. |
| Advertising: Strategy, Creativity and Media, 1st edition Published by Pearson (September 24, 2012) © 2013 "Hughes and De Francesco" |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Skilfully use information technology to access, follow, evaluate and apply current knowledge in the field of Pharmaceutical Sciences. | X | |||||
| 2 | PQ-2. Have advanced knowledge in APIs and DPs. | ||||||
| 3 | PQ-3. Collaborate with the experts for collection, interpretation, application and declaration of data in Pharmaceutical Sciences field. | X | |||||
| 4 | PQ-4. Provide best patient counseling services and medication therapy management using his/her knowledge and pharmaceutical information systems to improve the quality of life and safety of patient. | X | |||||
| 5 | PQ-5. Capable of organizing and administering a drugstore as per responsibilities prescribed under the Pharmacy Law, using skills, knowledge and advanced technology systems. | X | |||||
| 6 | PQ-6. Skilfully use computer programs and advanced technology related to the Pharmaceutical Sciences. | ||||||
| 7 | PQ-7. Provide solutions to the professional issues using scientific knowledge and data. | ||||||
| 8 | PQ-8. Perform identification, quality control and standardization of the drug products. | ||||||
| 9 | PQ-9. Prepare and implement developmental plans for his/her subordinates, frequently evaluate their progress and make necessary adjustments. | X | |||||
| 10 | PQ-10. Capable of conducting independent studies with his/her advanced knowledge in pharmaceutical sciences, takes responsibilities in professional organizations and efficiently collaborates with the members of his/her own organization as well as other organizations. | X | |||||
| 11 | PQ-11. Clearly show signs of adoption of life-long learning and openness to further development. | X | |||||
| 12 | PQ-12. Critically evaluate their knowledge in pharmaceutical sciences. | X | |||||
| 13 | PQ-13. Closely follow and evaluate the national and international professional developments. | ||||||
| 14 | PQ-14. Record and document all professional activities and applications. | ||||||
| 15 | PQ-15. Communicate all necessary information about medicines to patient, medical personnel and public. | X | |||||
| 16 | PQ-16. Proficient in English to communicate and follow current knowledge in pharmaceutical sciences. | ||||||
| 17 | PQ-17. Inform officials and organizations about the issues with the quality assurance of pharmaceutical products. | ||||||
| 18 | PQ-18. Actively involve in the preparation of APIs, every stage of the formulation and production of DPs. | ||||||
| 19 | PQ-19. Knowledgable in the regulatory rules of new drug application, data protection and patent issues and understand their interrelationship. | ||||||
| 20 | PQ-20. Have awareness of his/her duties, rights and responsibilities and act based on Pharmacy Law and high professional ethical standards. | X | |||||
| 21 | PQ-21. Familiar with and actively pursue the personal and public health, environmental, and work safety issues. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 11 | 11 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 88 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(88/30) | 3 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| HEALTH COMMUNICATION and MEDIA | ECF5210177 | Spring Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Tuba DÜZCÜ |
| Name of Lecturer(s) | Assoc.Prof. Tuba DÜZCÜ |
| Assistant(s) | |
| Aim | The purpose of this lesson is to teach the basic elements and the role of pharmacist of the health communication and media. |
| Course Content | This course contains; 1. Concepts of Health, Illness, Health Services and Products, and Sharing Information Related to the Course,2. Communication, Concepts and Terms of Health Communication,3. Target Audience in Health Communication,4. Health communication dynamics in the triangle of patient, pharmacist, and doctor,5. Traditional Media, New Media Concepts and Tools in Health Journalism and Its Ethical Dimension,6. Features That Make the Use of New Media in Healthcare Important and New Media Usage Reports,7. New Media Types and Their Use in Health Products,8. Media Relations in the Corporate Communication of Independent Pharmacy Management and Pharmaceutical Companies,9. Advertising, Advertising Practices, and Regulations in the Health and Pharmaceutical Sector,10. The Applications of Corporate Social Responsibility and Sponsorship in Healthcare,11. Image, Crisis Management, Reputation Management, and Their Applications in Healthcare,12. Workshop: Preparing Health News for Social/Traditional Media,13. Student Presentations on Health Communication in Traditional and New Media,14. General Review and Case Analysis. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| 1. Interpret basic concepts and basic elements of the health communication. | 10, 16, 19, 9 | E |
| 1.1. Distinguish health communication studies with a different target audience. | 10, 13, 16, 19, 4, 9 | E |
| 1.2. Evaluate health communication in the patients, pharmacists and doctors triangle. | 13, 16, 19, 9 | E |
| 1.3. Interpret concept of contact from a health communication point of view. | 10, 16, 19, 5, 9 | E |
| 2. Explain basic concepts in the media and the importance of media in health communication. | 13, 16, 19, 37, 9 | E |
| 2.1. Interpret the different media channels that alter depending on the changing profile of the target audience effects on health communication. | 10, 13, 16, 19, 4, 5, 9 | E |
| 2.2. Compare health communication studies on central media, local media, social media and in medical journals. | 10, 13, 19, 2, 4, 9 | E, H |
| 2.3. Discuss the role of health reporting in the media on health communication. | 10, 13, 16, 19, 4, 9 | E |
| 3. Evaluate studies on health communication in different media channels. | 10, 13, 16, 19, 2, 4, 9 | E |
| 3.1. Interpret health news on central media, newspapers and on television. | 10, 13, 16, 19, 4, 9 | E |
| 3.2. Compare health news on medical journals with other media factors. | 10, 13, 16, 19, 4, 9 | E |
| 3.3. Prepare news for social and local media. | 12, 14, 2, 4, 5, 6 | F |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | 1. Concepts of Health, Illness, Health Services and Products, and Sharing Information Related to the Course | 1 |
| 2 | 2. Communication, Concepts and Terms of Health Communication | 1 |
| 3 | 3. Target Audience in Health Communication | 1 |
| 4 | 4. Health communication dynamics in the triangle of patient, pharmacist, and doctor | 1 |
| 5 | 5. Traditional Media, New Media Concepts and Tools in Health Journalism and Its Ethical Dimension | 1 |
| 6 | 6. Features That Make the Use of New Media in Healthcare Important and New Media Usage Reports | 1 |
| 7 | 7. New Media Types and Their Use in Health Products | 1 |
| 8 | 8. Media Relations in the Corporate Communication of Independent Pharmacy Management and Pharmaceutical Companies | 1 |
| 9 | 9. Advertising, Advertising Practices, and Regulations in the Health and Pharmaceutical Sector | 1 |
| 10 | 10. The Applications of Corporate Social Responsibility and Sponsorship in Healthcare | 1 |
| 11 | 11. Image, Crisis Management, Reputation Management, and Their Applications in Healthcare | 1 |
| 12 | 12. Workshop: Preparing Health News for Social/Traditional Media | 1 |
| 13 | 13. Student Presentations on Health Communication in Traditional and New Media | 1 |
| 14 | 14. General Review and Case Analysis | 1 |
| Resources |
| 1. The course notes will be given to the students. 2. Güçdemir Y., Sosyal Medya: Halkla İlişkiler, Reklam ve Pazarlama, Derin Yayınları, 2017, İstanbul. 3. Tekvar S.O., Yeni Medya Yeni Halkla İlişkiler, Karınca Yayınevi, 2016, Ankara. 4. Özkan A., Tandaçgüneş N., Önay Doğan B., Yeni Medya ve Reklam, Derin Yayınları, 2015, İstanbul. 5. Okay A, Sağlık İletişimi, Derin Yayınları, 2016, İstanbul. 6. Yakıncı C., Kızılay A., Kavruk H., Sağlık ve İletişim Öyküleri, Akademisyen Tıp Kitabevi, 2016, Ankara 7. Gezin S., Sağlık İletişimden Geçer, Nobel Tıp Kitabevleri, 2020, İstanbul. |
| Advertising: Strategy, Creativity and Media, 1st edition Published by Pearson (September 24, 2012) © 2013 "Hughes and De Francesco" |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Skilfully use information technology to access, follow, evaluate and apply current knowledge in the field of Pharmaceutical Sciences. | X | |||||
| 2 | PQ-2. Have advanced knowledge in APIs and DPs. | ||||||
| 3 | PQ-3. Collaborate with the experts for collection, interpretation, application and declaration of data in Pharmaceutical Sciences field. | X | |||||
| 4 | PQ-4. Provide best patient counseling services and medication therapy management using his/her knowledge and pharmaceutical information systems to improve the quality of life and safety of patient. | X | |||||
| 5 | PQ-5. Capable of organizing and administering a drugstore as per responsibilities prescribed under the Pharmacy Law, using skills, knowledge and advanced technology systems. | X | |||||
| 6 | PQ-6. Skilfully use computer programs and advanced technology related to the Pharmaceutical Sciences. | ||||||
| 7 | PQ-7. Provide solutions to the professional issues using scientific knowledge and data. | ||||||
| 8 | PQ-8. Perform identification, quality control and standardization of the drug products. | ||||||
| 9 | PQ-9. Prepare and implement developmental plans for his/her subordinates, frequently evaluate their progress and make necessary adjustments. | X | |||||
| 10 | PQ-10. Capable of conducting independent studies with his/her advanced knowledge in pharmaceutical sciences, takes responsibilities in professional organizations and efficiently collaborates with the members of his/her own organization as well as other organizations. | X | |||||
| 11 | PQ-11. Clearly show signs of adoption of life-long learning and openness to further development. | X | |||||
| 12 | PQ-12. Critically evaluate their knowledge in pharmaceutical sciences. | X | |||||
| 13 | PQ-13. Closely follow and evaluate the national and international professional developments. | ||||||
| 14 | PQ-14. Record and document all professional activities and applications. | ||||||
| 15 | PQ-15. Communicate all necessary information about medicines to patient, medical personnel and public. | X | |||||
| 16 | PQ-16. Proficient in English to communicate and follow current knowledge in pharmaceutical sciences. | ||||||
| 17 | PQ-17. Inform officials and organizations about the issues with the quality assurance of pharmaceutical products. | ||||||
| 18 | PQ-18. Actively involve in the preparation of APIs, every stage of the formulation and production of DPs. | ||||||
| 19 | PQ-19. Knowledgable in the regulatory rules of new drug application, data protection and patent issues and understand their interrelationship. | ||||||
| 20 | PQ-20. Have awareness of his/her duties, rights and responsibilities and act based on Pharmacy Law and high professional ethical standards. | X | |||||
| 21 | PQ-21. Familiar with and actively pursue the personal and public health, environmental, and work safety issues. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |