Course Detail

Course Description

Course	Code	Semester	T+P (Hour)	Credit	ECTS
CONSUMER BEHAVIOR	BUS3216957	Spring Semester	3+0	3	5

Course Program

Salı 13:30-14:15

Salı 14:30-15:15

Salı 15:30-16:15

Cumartesi 13:30-14:15

Cumartesi 14:30-15:15

Cumartesi 15:30-16:15

Prerequisites Courses
Recommended Elective Courses

Language of Course	English
Course Level	First Cycle (Bachelor's Degree)
Course Type	Required
Course Coordinator	Assoc.Prof. Fatih PINARBAŞI
Name of Lecturer(s)	Assist.Prof. Fatma Betül ORTAKÖY
Assistant(s)
Aim
Course Content	This course contains; .

Course Learning Outcomes	Teaching Methods	Assessment Methods

Teaching Methods:
Assessment Methods:

Order	Subjects	Preliminary Work

Resources

Course Contribution to Program Qualifications
No	Program Qualification	Contribution Level
No	Program Qualification	1	2	3	4	5
1	Defines the theoretical issues in the field of business administration
2	Describes the necessary qualitative and quantitative methods in the field of business and management.
3	Uses at least one computer program in the field of business and management
4	Sustains proficiency in a foreign language required for business and management.
5	Prepares managerial investment projects and work in a team.
6	Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
7	Uses theoretical and practical expertise in the field of business administration
8	Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
9	Adopts organizational / institutional and social ethical values.
10	Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11	Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
12	Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.

Contribution Level	Absolute Evaluation
Rate of Midterm Exam to Success		40
Rate of Final Exam to Success		60
Total		100

ECTS / Workload Table
Activities	Number of	Duration(Hour)	Total Workload(Hour)
Course Hours	0	0	0
Guided Problem Solving	0	0	0
Resolution of Homework Problems and Submission as a Report	0	0	0
Term Project	0	0	0
Presentation of Project / Seminar	0	0	0
Quiz	0	0	0
Midterm Exam	0	0	0
General Exam	0	0	0
Performance Task, Maintenance Plan	0	0	0
Total Workload(Hour)			0
*Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30=(0/30)**			0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Course	Code	Semester	T+P (Hour)	Credit	ECTS
CONSUMER BEHAVIOR	BUS3216957	Spring Semester	3+0	3	5

Course Program

Salı 13:30-14:15

Salı 14:30-15:15

Salı 15:30-16:15

Cumartesi 13:30-14:15

Cumartesi 14:30-15:15

Cumartesi 15:30-16:15

Prerequisites Courses
Recommended Elective Courses

Language of Course	English
Course Level	First Cycle (Bachelor's Degree)
Course Type	Required
Course Coordinator	Assoc.Prof. Fatih PINARBAŞI
Name of Lecturer(s)	Assist.Prof. Fatma Betül ORTAKÖY
Assistant(s)
Aim
Course Content	This course contains; .

Course Learning Outcomes	Teaching Methods	Assessment Methods

Teaching Methods:
Assessment Methods:

Order	Subjects	Preliminary Work

Resources

Course Contribution to Program Qualifications
No	Program Qualification	Contribution Level
No	Program Qualification	1	2	3	4	5
1	Defines the theoretical issues in the field of business administration
2	Describes the necessary qualitative and quantitative methods in the field of business and management.
3	Uses at least one computer program in the field of business and management
4	Sustains proficiency in a foreign language required for business and management.
5	Prepares managerial investment projects and work in a team.
6	Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
7	Uses theoretical and practical expertise in the field of business administration
8	Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
9	Adopts organizational / institutional and social ethical values.
10	Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11	Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
12	Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.

Contribution Level	Absolute Evaluation
Rate of Midterm Exam to Success		40
Rate of Final Exam to Success		60
Total		100