Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MODERN E-COMMERCE APPLICATIONS | BUSY1216213 | Spring Semester | 3+0 | 3 | 9 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Fatih PINARBAŞI |
| Name of Lecturer(s) | Assoc.Prof. Fatih PINARBAŞI |
| Assistant(s) | |
| Aim | It is aimed to introduce the basic E-commerce concepts and to examine the current E-commerce practices in the business world. |
| Course Content | This course contains; Introduction to E-commerce,The historical evolution of E-commerce,Categories of E-commerce,E-commerce business models,E-Commerce Infrastructure,E-commerce Marketing and Advertising,Application 2,Applications 2,Applications 3,Applications 4,Applications 5. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| 1. Will be able to explain the basic concepts of E-commerce. | 10, 12, 13, 16, 9 | A |
| 1.1 Describe E-commerce concept. | 10, 12, 13, 16, 9 | A |
| 1.2 List the benefits and advantages of E-commerce. | 10, 12, 13, 16, 9 | A |
| 1.3. Explain current developments regarding e-commerce. | 10, 12, 13, 16, 9 | A |
| 2. Will be able to explain the historical evolution of E-commerce. | 10, 12, 13, 16, 9 | A |
| 2.1 Explain the dynamics behind the emergence of E-commerce. | 10, 12, 13, 16, 9 | A |
| 2.2 Discuss the importance of E-commerce for today's businesses and its significance for the economies. | 10, 12, 13, 16, 9 | A |
| 2.3. Explain the invention period of e-commerce history. | 10, 12, 13, 16, 9 | A |
| 2.4. Explain the consolidation period among the periods of e-commerce history. | 10, 12, 13, 16, 9 | A |
| 2.5. Explain the reinvention period from the historical periods of e-commerce. | 10, 12, 13, 16, 9 | A |
| 3. Will be able to analyze the dimensions of E-commerce service quality. | 10, 12, 13, 16, 9 | A |
| 3.1 Explain the E-commerce categories and business models. | 10, 12, 13, 16, 9 | A |
| 3.2 Explain the E-commerce payment methods. | 10, 12, 13, 16, 9 | A |
| 3.3 Discuss the importance and the features of the websites. | 10, 12, 13, 16, 9 | A |
| 3.4 Exemplify B2B and B2C E-commercebusiness models. | 10, 12, 13, 16, 9 | A |
| 4. Will be able to determine the required business functions and their features for efficient and effective E-commerce. | 10, 12, 13, 16, 9 | A |
| 4.1 Discuss the management approaches required for E-commerce in terms of strategy and structure. | 10, 12, 13, 16, 9 | A |
| 4.2 Explain the human resources function related to e-commerce in businesses. | 10, 12, 13, 16, 9 | A |
| 4.3 Explain the marketing strategies designed for E-commerce. | 10, 12, 13, 16, 9 | A |
| 4.4 Describe the supply chain practices related to E-commerce. | 10, 12, 13, 16, 9 | A |
| 5. Will be able to discuss the economic and social consequences of E-commerce. | 10, 12, 13, 16, 9 | A |
| 5.1 Explain the economic consequences of E-commerce on national scale. | 10, 12, 13, 16, 9 | A |
| 5.2 Explain the economic consequences of E-commerce on global scale. | 10, 12, 13, 16, 9 | A |
| 5.3 Discuss the effects of E-commerce on social life and labor market. | 10, 12, 13, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to E-commerce | |
| 2 | The historical evolution of E-commerce | |
| 3 | Categories of E-commerce | |
| 4 | E-commerce business models | |
| 5 | E-Commerce Infrastructure | |
| 5 | E-commerce Marketing and Advertising | |
| 6 | Application 2 | |
| 7 | Applications 2 | |
| 8 | Applications 3 | |
| 9 | Applications 4 | |
| 10 | Applications 5 |
| Resources |
| 1.E-Commerce 2021: Business, Technology, and Society, 16th edition, Pearson, Kenneth C. Laudon, Carol Guercio Traver 2. Kütz, M. (2016). Introduction to E-Commerce: Combining Business and Information Technology. 3. Digital Business and E-Commerce Management 7th Edition, Pearson, 2019, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| 4. Qin, Z., & Qin, Z. (2009). Introduction to E-commerce (Vol. 2009). New York, NY: Springer. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Having advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field | ||||||
| 1 | To systematically convey the expert knowledge gained in the field of business administration and its sub-disciplines and the current developments in management theory and practice, both verbally and in writing, to groups in the field and outside the field. | ||||||
| 1 | Internalizing information regarding Business Management fields and sub-disciplines by taking into consideration social, scientific and ethical values in the processes of acquiring, processing and evaluating. | ||||||
| 1 | Critically evaluate the expert knowledge and skills acquired in the field of Business Management and its sub-disciplines. | ||||||
| 1 | Independently carrying out a study that requires expertise in the field of Business Management and its sub-disciplines. | ||||||
| 1 | Accessing and evaluating scientific knowledge in the field of Business Management and using this knowledge in solving high-level managerial problems of businesses. | ||||||
| 2 | Developing positive attitudes towards lifelong learning and transforming them into behavior. | ||||||
| 2 | Thinking about individual and social problems related to Business Management and producing solutions in the light of current developments | ||||||
| 2 | Critically questioning business concepts and institutions, established management practices and rules, and taking initiative to develop and change them when necessary. | ||||||
| 2 | Developing and teaching the understanding of honesty, justice and ethics required to be a Senior Manager. | ||||||
| 2 | To have information about basic resources, current trends and approaches regarding Business Management in the light of current developments in the field of business | ||||||
| 2 | Developing different perspectives and producing solutions by taking responsibility for the solution of complex problems that require expertise and are encountered in the field of Business Management and its sub-disciplines. | ||||||
| 3 | Advanced use of information and communication technologies along with computer software at the level required by the field of Business Management. | ||||||
| 3 | Solving the problems encountered in business theory and practice by using research methods specific to the field of Business. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 0 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MODERN E-COMMERCE APPLICATIONS | BUSY1216213 | Spring Semester | 3+0 | 3 | 9 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Fatih PINARBAŞI |
| Name of Lecturer(s) | Assoc.Prof. Fatih PINARBAŞI |
| Assistant(s) | |
| Aim | It is aimed to introduce the basic E-commerce concepts and to examine the current E-commerce practices in the business world. |
| Course Content | This course contains; Introduction to E-commerce,The historical evolution of E-commerce,Categories of E-commerce,E-commerce business models,E-Commerce Infrastructure,E-commerce Marketing and Advertising,Application 2,Applications 2,Applications 3,Applications 4,Applications 5. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| 1. Will be able to explain the basic concepts of E-commerce. | 10, 12, 13, 16, 9 | A |
| 1.1 Describe E-commerce concept. | 10, 12, 13, 16, 9 | A |
| 1.2 List the benefits and advantages of E-commerce. | 10, 12, 13, 16, 9 | A |
| 1.3. Explain current developments regarding e-commerce. | 10, 12, 13, 16, 9 | A |
| 2. Will be able to explain the historical evolution of E-commerce. | 10, 12, 13, 16, 9 | A |
| 2.1 Explain the dynamics behind the emergence of E-commerce. | 10, 12, 13, 16, 9 | A |
| 2.2 Discuss the importance of E-commerce for today's businesses and its significance for the economies. | 10, 12, 13, 16, 9 | A |
| 2.3. Explain the invention period of e-commerce history. | 10, 12, 13, 16, 9 | A |
| 2.4. Explain the consolidation period among the periods of e-commerce history. | 10, 12, 13, 16, 9 | A |
| 2.5. Explain the reinvention period from the historical periods of e-commerce. | 10, 12, 13, 16, 9 | A |
| 3. Will be able to analyze the dimensions of E-commerce service quality. | 10, 12, 13, 16, 9 | A |
| 3.1 Explain the E-commerce categories and business models. | 10, 12, 13, 16, 9 | A |
| 3.2 Explain the E-commerce payment methods. | 10, 12, 13, 16, 9 | A |
| 3.3 Discuss the importance and the features of the websites. | 10, 12, 13, 16, 9 | A |
| 3.4 Exemplify B2B and B2C E-commercebusiness models. | 10, 12, 13, 16, 9 | A |
| 4. Will be able to determine the required business functions and their features for efficient and effective E-commerce. | 10, 12, 13, 16, 9 | A |
| 4.1 Discuss the management approaches required for E-commerce in terms of strategy and structure. | 10, 12, 13, 16, 9 | A |
| 4.2 Explain the human resources function related to e-commerce in businesses. | 10, 12, 13, 16, 9 | A |
| 4.3 Explain the marketing strategies designed for E-commerce. | 10, 12, 13, 16, 9 | A |
| 4.4 Describe the supply chain practices related to E-commerce. | 10, 12, 13, 16, 9 | A |
| 5. Will be able to discuss the economic and social consequences of E-commerce. | 10, 12, 13, 16, 9 | A |
| 5.1 Explain the economic consequences of E-commerce on national scale. | 10, 12, 13, 16, 9 | A |
| 5.2 Explain the economic consequences of E-commerce on global scale. | 10, 12, 13, 16, 9 | A |
| 5.3 Discuss the effects of E-commerce on social life and labor market. | 10, 12, 13, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to E-commerce | |
| 2 | The historical evolution of E-commerce | |
| 3 | Categories of E-commerce | |
| 4 | E-commerce business models | |
| 5 | E-Commerce Infrastructure | |
| 5 | E-commerce Marketing and Advertising | |
| 6 | Application 2 | |
| 7 | Applications 2 | |
| 8 | Applications 3 | |
| 9 | Applications 4 | |
| 10 | Applications 5 |
| Resources |
| 1.E-Commerce 2021: Business, Technology, and Society, 16th edition, Pearson, Kenneth C. Laudon, Carol Guercio Traver 2. Kütz, M. (2016). Introduction to E-Commerce: Combining Business and Information Technology. 3. Digital Business and E-Commerce Management 7th Edition, Pearson, 2019, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| 4. Qin, Z., & Qin, Z. (2009). Introduction to E-commerce (Vol. 2009). New York, NY: Springer. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Having advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field | ||||||
| 1 | To systematically convey the expert knowledge gained in the field of business administration and its sub-disciplines and the current developments in management theory and practice, both verbally and in writing, to groups in the field and outside the field. | ||||||
| 1 | Internalizing information regarding Business Management fields and sub-disciplines by taking into consideration social, scientific and ethical values in the processes of acquiring, processing and evaluating. | ||||||
| 1 | Critically evaluate the expert knowledge and skills acquired in the field of Business Management and its sub-disciplines. | ||||||
| 1 | Independently carrying out a study that requires expertise in the field of Business Management and its sub-disciplines. | ||||||
| 1 | Accessing and evaluating scientific knowledge in the field of Business Management and using this knowledge in solving high-level managerial problems of businesses. | ||||||
| 2 | Developing positive attitudes towards lifelong learning and transforming them into behavior. | ||||||
| 2 | Thinking about individual and social problems related to Business Management and producing solutions in the light of current developments | ||||||
| 2 | Critically questioning business concepts and institutions, established management practices and rules, and taking initiative to develop and change them when necessary. | ||||||
| 2 | Developing and teaching the understanding of honesty, justice and ethics required to be a Senior Manager. | ||||||
| 2 | To have information about basic resources, current trends and approaches regarding Business Management in the light of current developments in the field of business | ||||||
| 2 | Developing different perspectives and producing solutions by taking responsibility for the solution of complex problems that require expertise and are encountered in the field of Business Management and its sub-disciplines. | ||||||
| 3 | Advanced use of information and communication technologies along with computer software at the level required by the field of Business Management. | ||||||
| 3 | Solving the problems encountered in business theory and practice by using research methods specific to the field of Business. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |