The main marketing concepts such as macro environmental factors affecting marketing strategies, marketing research, market segmentation, target marketing, positioning is discussed from an international marketing perspective. The introduction strategies to international markets, how marketing mix decisions are taken in international marketing are learned.
Course Content
This course contains; Introduction to International Marketing,International Economic, Political and Technological Environment,International Marketing Orientation,Product Decisions in International Marketing,Price Decisions in International Marketing I,Price Decisions in International Marketing II,Promotion Decisions in International Marketing I,Promotion Decisions in International Marketing II,Distribution Decisions in International Marketing I,Distribution Decisions in International Marketing II,New Approaches in International Marketing,Case Studies,Case Studies,Case Studies.
Course Learning Outcomes
Teaching Methods
Assessment Methods
1. Will be able to understand the steps of international research planning by learning the importance of international marketing research.
10, 13, 14, 16, 19, 4, 9
C, E
1.1 Learns macro-environmental factors affecting international marketing decisions.
10, 13, 16, 9
C, E
1.2 Learns micro factors affecting international marketing decisions.
10, 13, 16, 9
C, E
2. Will be able to understand of segmentation, target marketing and positioning in international markets.
13, 9
C, E
2.1 Understands market research and market segments.
10, 16, 9
C, E
2.2 Learns the positioning strategies and implements them.
10, 13, 16, 4, 9
C, E
3. Will be able to have knowledge about international market entry strategies.
13, 9
C, E
3.1 Chooses the correct marketing entry strategy according to the market and company needs.
10, 13, 16, 4, 9
C, E
3.2 Gives examples of companies which are applying different market entry strategies.
10, 16, 9
C, E
4. Will be able to have knowledge about effective factors in making adaptation and standardization decisions by learning marketing mix planning in international markets.
13, 9
C, E
4.1 Learns and implements the concepts of marketing mix which are product, price, place, promotion.
10, 13, 16, 4, 9
C, E
4.2 Understands the importance of adaptation-standardization balance in new market entrance.
10, 13, 16, 9
C, E
5. Will be able to comprehend the effects of international commercialization in the digital age.
10, 13, 16, 4, 9
C, E
5.1 Learns how to gain competitive advantage in international marketing through technology and alternative channels.
10, 13, 16, 4, 9
C, E
5.2 Understands the importance of updating the technologies of companies.
10, 13, 16, 4, 9
C, E
6. Will be able to associate international marketing, leadership, ethics and corporate social responsibility concepts.
10, 16, 9
C, E
6.1 Be aware of the rules should be followed and the responsibilities towards societies of global companies.
10, 13, 16, 9
C, E
6.2 Gives examples to corporate social responsibility projects of international companies.
10, 13, 16, 9
C, E
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method
Assessment Methods:
C: Multiple-Choice Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to International Marketing
2
International Economic, Political and Technological Environment
3
International Marketing Orientation
4
Product Decisions in International Marketing
5
Price Decisions in International Marketing I
6
Price Decisions in International Marketing II
7
Promotion Decisions in International Marketing I
8
Promotion Decisions in International Marketing II
9
Distribution Decisions in International Marketing I
10
Distribution Decisions in International Marketing II
11
New Approaches in International Marketing
12
Case Studies
13
Case Studies
14
Case Studies
Resources
Presentation Documents
Global Marketing, Warren Keegan, Pearson
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Describe the basic concepts and applications of the Foreign Trade.
X
2
Have a basic knowledge of export and customs regulations.
X
3
Have information about the basic method used in accounting and its applications in the business world.
4
Recognize the marketing functions and its practices in business world, do market research and use marketing communication that they require.
X
5
Have knowledge about international marketing strategies, international trade formations and international trade policies.
X
6
Have knowledge of the logistics management associated with Foreign Trade.
X
7
Have knowledge of Foreign Trade finance.
8
Have the basic knowledge of business administration and have the vision of international business system.
X
9
Have the basic information about the law profession.
10
Apply the study area knowledge on the Foreign Trade in individual procedures.
X
11
In the framework of lifelong learning attitude, be conscious of the need to adapt to changes in the industry.
X
12
Use the knowledge and skills about the study field to inform related individuals, organizations and stakeholders.
X
13
Carry out social responsibility projects related to study areas.
14
Implement code of ethics in customer relations and in communication with colleagues.
X
15
Use the acquired knowledge about Foreign Trade effectively.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
4
4
16
Resolution of Homework Problems and Submission as a Report
3
3
9
Term Project
1
10
10
Presentation of Project / Seminar
1
1
1
Quiz
0
0
0
Midterm Exam
7
2
14
General Exam
14
2
28
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
106
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(106/30)
4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
INTERNATIONAL MARKETING
DŞT2232770
Spring Semester
2+0
2
4
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Masoud SHEIKHI
Name of Lecturer(s)
Assist.Prof. Mahmut Selami AKIN
Assistant(s)
Aim
The main marketing concepts such as macro environmental factors affecting marketing strategies, marketing research, market segmentation, target marketing, positioning is discussed from an international marketing perspective. The introduction strategies to international markets, how marketing mix decisions are taken in international marketing are learned.
Course Content
This course contains; Introduction to International Marketing,International Economic, Political and Technological Environment,International Marketing Orientation,Product Decisions in International Marketing,Price Decisions in International Marketing I,Price Decisions in International Marketing II,Promotion Decisions in International Marketing I,Promotion Decisions in International Marketing II,Distribution Decisions in International Marketing I,Distribution Decisions in International Marketing II,New Approaches in International Marketing,Case Studies,Case Studies,Case Studies.
Course Learning Outcomes
Teaching Methods
Assessment Methods
1. Will be able to understand the steps of international research planning by learning the importance of international marketing research.
10, 13, 14, 16, 19, 4, 9
C, E
1.1 Learns macro-environmental factors affecting international marketing decisions.
10, 13, 16, 9
C, E
1.2 Learns micro factors affecting international marketing decisions.
10, 13, 16, 9
C, E
2. Will be able to understand of segmentation, target marketing and positioning in international markets.
13, 9
C, E
2.1 Understands market research and market segments.
10, 16, 9
C, E
2.2 Learns the positioning strategies and implements them.
10, 13, 16, 4, 9
C, E
3. Will be able to have knowledge about international market entry strategies.
13, 9
C, E
3.1 Chooses the correct marketing entry strategy according to the market and company needs.
10, 13, 16, 4, 9
C, E
3.2 Gives examples of companies which are applying different market entry strategies.
10, 16, 9
C, E
4. Will be able to have knowledge about effective factors in making adaptation and standardization decisions by learning marketing mix planning in international markets.
13, 9
C, E
4.1 Learns and implements the concepts of marketing mix which are product, price, place, promotion.
10, 13, 16, 4, 9
C, E
4.2 Understands the importance of adaptation-standardization balance in new market entrance.
10, 13, 16, 9
C, E
5. Will be able to comprehend the effects of international commercialization in the digital age.
10, 13, 16, 4, 9
C, E
5.1 Learns how to gain competitive advantage in international marketing through technology and alternative channels.
10, 13, 16, 4, 9
C, E
5.2 Understands the importance of updating the technologies of companies.
10, 13, 16, 4, 9
C, E
6. Will be able to associate international marketing, leadership, ethics and corporate social responsibility concepts.
10, 16, 9
C, E
6.1 Be aware of the rules should be followed and the responsibilities towards societies of global companies.
10, 13, 16, 9
C, E
6.2 Gives examples to corporate social responsibility projects of international companies.
10, 13, 16, 9
C, E
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method
Assessment Methods:
C: Multiple-Choice Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to International Marketing
2
International Economic, Political and Technological Environment
3
International Marketing Orientation
4
Product Decisions in International Marketing
5
Price Decisions in International Marketing I
6
Price Decisions in International Marketing II
7
Promotion Decisions in International Marketing I
8
Promotion Decisions in International Marketing II
9
Distribution Decisions in International Marketing I
10
Distribution Decisions in International Marketing II
11
New Approaches in International Marketing
12
Case Studies
13
Case Studies
14
Case Studies
Resources
Presentation Documents
Global Marketing, Warren Keegan, Pearson
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Describe the basic concepts and applications of the Foreign Trade.
X
2
Have a basic knowledge of export and customs regulations.
X
3
Have information about the basic method used in accounting and its applications in the business world.
4
Recognize the marketing functions and its practices in business world, do market research and use marketing communication that they require.
X
5
Have knowledge about international marketing strategies, international trade formations and international trade policies.
X
6
Have knowledge of the logistics management associated with Foreign Trade.
X
7
Have knowledge of Foreign Trade finance.
8
Have the basic knowledge of business administration and have the vision of international business system.
X
9
Have the basic information about the law profession.
10
Apply the study area knowledge on the Foreign Trade in individual procedures.
X
11
In the framework of lifelong learning attitude, be conscious of the need to adapt to changes in the industry.
X
12
Use the knowledge and skills about the study field to inform related individuals, organizations and stakeholders.
X
13
Carry out social responsibility projects related to study areas.
14
Implement code of ethics in customer relations and in communication with colleagues.
X
15
Use the acquired knowledge about Foreign Trade effectively.
