Course Detail
Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| NEW PRODUCT DEVELOPMENT | BUS3212153 | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Burcu İNCİ |
| Name of Lecturer(s) | Assist.Prof. Burcu İNCİ |
| Assistant(s) | ASSIST. PROF. BURCU İNCİ |
| Aim | New technologies are transforming markets, businesses and society at an ever-increasing rate. Businesses need somehow to manage their way through this new terrain. Given that virtually all firms are established to generate funds for their owners, one of the fundamental issues for them to address is how to transform technology into profits. So this course will introduce and explore the concept of innovation and turn our attention to knowledge and technology. Also, this course addresses the most important part for the business: making money from the developed technology by developing products and services that people want to buy. It reviews and summarizes the nature and techniques of new product development. It looks at the process of developing new products and examines many of the new product management issues faced by companies. |
| Course Content | This course contains; General course overview and introduction,Product Innovation Management,Product Innovation Strategy,Product Innovation Strategy,Product Innovation Portfolio,Product Innovation Process,Product Innovation Process,Product Innovation Design & Development,Product Innovation Market Research,Product Innovation Market Research,Product Innovation Culture and Teams,Product Innovation Culture and Teams,Student Presentations,Student Presentations. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| 1 Students will be able to learn and interpret the basic principles of new product, service and processes. | 10, 16, 19, 9 | C, E, F |
| 1.1 Explain the concept and scope of new product, service and processes. | 10, 16, 19, 9 | C, E, F |
| 1.2 Know the new product, process and service development terminology. | 10, 16, 19, 9 | C, E, F |
| 1.3 Interpret the basic concepts of new product, service and process development. | 10, 16, 19, 9 | C, E, F |
| 2 Students will be able to make evaluations on new product, service and process development. | 10, 16, 19, 9 | C, E, F |
| 2.1 Makes assessment on market and competition. | 10, 16, 19, 9 | C, E, F |
| 2.2 Identifies market potential and risks. | 10, 16, 19, 9 | C, E, F |
| 2.3 Assesses and selects the appropriate business model. | 10, 16, 19, 9 | C, E, F |
| 3 Students will be able to explain design issues. | 10, 16, 19, 9 | C, E, F |
| 3.1 Explain concept development and positioning | 10, 16, 19, 9 | C, E, F |
| 3.2 Discuss the design. | 10, 16, 19, 9 | C, E, F |
| 4 Students will be able to develop market entry strategies. | 10, 16, 19, 9 | C, E, F |
| 4.1 Learn about creating a new brans in the market. | 10, 16, 19, 9 | C, E, F |
| 4.2 Can command customer development processes. | 10, 16, 19, 9 | C, E, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | C: Multiple-Choice Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | General course overview and introduction | |
| 2 | Product Innovation Management | Chapter 1 |
| 3 | Product Innovation Strategy | Chapter 2 |
| 4 | Product Innovation Strategy | Chapter 2 |
| 5 | Product Innovation Portfolio | Chapter 3 |
| 6 | Product Innovation Process | Chapter 4 |
| 7 | Product Innovation Process | Chapter 4 |
| 8 | Product Innovation Design & Development | Chapter 5 |
| 9 | Product Innovation Market Research | Chapter 6 |
| 10 | Product Innovation Market Research | Chapter 6 |
| 11 | Product Innovation Culture and Teams | Chapter 7 |
| 12 | Product Innovation Culture and Teams | Chapter 7 |
| 13 | Student Presentations | |
| 14 | Student Presentations |
| Resources |
| Allan Anderson, Chad McAllister, Ernie Harris (2024) Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification, 3rd Edition, Wiley |
| Paul Trott, Innovation Management and New Product Development, Seventh edition, 2021 Pearson |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of business administration | X | |||||
| 2 | Describes the necessary qualitative and quantitative methods in the field of business and management. | X | |||||
| 3 | Uses at least one computer program in the field of business and management | ||||||
| 4 | Sustains proficiency in a foreign language required for business and management. | X | |||||
| 5 | Prepares managerial investment projects and work in a team. | X | |||||
| 6 | Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got. | X | |||||
| 7 | Uses theoretical and practical expertise in the field of business administration | X | |||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication. | X | |||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary. | ||||||
| 11 | Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 0 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| NEW PRODUCT DEVELOPMENT | BUS3212153 | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Burcu İNCİ |
| Name of Lecturer(s) | Assist.Prof. Burcu İNCİ |
| Assistant(s) | ASSIST. PROF. BURCU İNCİ |
| Aim | New technologies are transforming markets, businesses and society at an ever-increasing rate. Businesses need somehow to manage their way through this new terrain. Given that virtually all firms are established to generate funds for their owners, one of the fundamental issues for them to address is how to transform technology into profits. So this course will introduce and explore the concept of innovation and turn our attention to knowledge and technology. Also, this course addresses the most important part for the business: making money from the developed technology by developing products and services that people want to buy. It reviews and summarizes the nature and techniques of new product development. It looks at the process of developing new products and examines many of the new product management issues faced by companies. |
| Course Content | This course contains; General course overview and introduction,Product Innovation Management,Product Innovation Strategy,Product Innovation Strategy,Product Innovation Portfolio,Product Innovation Process,Product Innovation Process,Product Innovation Design & Development,Product Innovation Market Research,Product Innovation Market Research,Product Innovation Culture and Teams,Product Innovation Culture and Teams,Student Presentations,Student Presentations. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| 1 Students will be able to learn and interpret the basic principles of new product, service and processes. | 10, 16, 19, 9 | C, E, F |
| 1.1 Explain the concept and scope of new product, service and processes. | 10, 16, 19, 9 | C, E, F |
| 1.2 Know the new product, process and service development terminology. | 10, 16, 19, 9 | C, E, F |
| 1.3 Interpret the basic concepts of new product, service and process development. | 10, 16, 19, 9 | C, E, F |
| 2 Students will be able to make evaluations on new product, service and process development. | 10, 16, 19, 9 | C, E, F |
| 2.1 Makes assessment on market and competition. | 10, 16, 19, 9 | C, E, F |
| 2.2 Identifies market potential and risks. | 10, 16, 19, 9 | C, E, F |
| 2.3 Assesses and selects the appropriate business model. | 10, 16, 19, 9 | C, E, F |
| 3 Students will be able to explain design issues. | 10, 16, 19, 9 | C, E, F |
| 3.1 Explain concept development and positioning | 10, 16, 19, 9 | C, E, F |
| 3.2 Discuss the design. | 10, 16, 19, 9 | C, E, F |
| 4 Students will be able to develop market entry strategies. | 10, 16, 19, 9 | C, E, F |
| 4.1 Learn about creating a new brans in the market. | 10, 16, 19, 9 | C, E, F |
| 4.2 Can command customer development processes. | 10, 16, 19, 9 | C, E, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | C: Multiple-Choice Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | General course overview and introduction | |
| 2 | Product Innovation Management | Chapter 1 |
| 3 | Product Innovation Strategy | Chapter 2 |
| 4 | Product Innovation Strategy | Chapter 2 |
| 5 | Product Innovation Portfolio | Chapter 3 |
| 6 | Product Innovation Process | Chapter 4 |
| 7 | Product Innovation Process | Chapter 4 |
| 8 | Product Innovation Design & Development | Chapter 5 |
| 9 | Product Innovation Market Research | Chapter 6 |
| 10 | Product Innovation Market Research | Chapter 6 |
| 11 | Product Innovation Culture and Teams | Chapter 7 |
| 12 | Product Innovation Culture and Teams | Chapter 7 |
| 13 | Student Presentations | |
| 14 | Student Presentations |
| Resources |
| Allan Anderson, Chad McAllister, Ernie Harris (2024) Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification, 3rd Edition, Wiley |
| Paul Trott, Innovation Management and New Product Development, Seventh edition, 2021 Pearson |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of business administration | X | |||||
| 2 | Describes the necessary qualitative and quantitative methods in the field of business and management. | X | |||||
| 3 | Uses at least one computer program in the field of business and management | ||||||
| 4 | Sustains proficiency in a foreign language required for business and management. | X | |||||
| 5 | Prepares managerial investment projects and work in a team. | X | |||||
| 6 | Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got. | X | |||||
| 7 | Uses theoretical and practical expertise in the field of business administration | X | |||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication. | X | |||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary. | ||||||
| 11 | Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |