‘On Marketing’ event held

The Communication Club of Istanbul Medipol University organized an event titled “On Marketing”. The event was held at the South Campus Conference Hall, where experienced names from the sector came together with Medipol students. Brand Consultant Gökhan Alacahanlı, Gamechangers Founder Ahmet Şükrü Altındağ, Technology Writer Umut Metin, Marketing Director Pelin Tuncer, Century-Old Brands Association Vice-President Asude Alkaylı, and Growth and Digital Marketing Director Mustafa Cengiz attended the event.

ALACAHANLI: ADVERTISING IS A PRACTICE-BASED BUSINESS
Brand Consultant Gökhan Alacahanlı, who provided important advice on the world of advertising and marketing, emphasized the importance of field experience. Stating the importance of having professionals from the sector in the academia, Alacahanlı explained to students how to put theory into practice. Alacahanlı said: “The more internships you do during your student life, the more you develop. Advertising is a job based on practice, not theory. Certificate programs and events are very important in this process.” Emphasizing that stress management is also a critical competency, Alacahanlı said: “Advertising is a stressful job. Being able to stay calm and maintain self-control is very important in this profession. Someone who panics cannot be an advertiser.”