Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|
| AA | OPT2217158 | Spring Semester | 2+0 | 2 | 2 |
| Prerequisites Courses | |
| Recommended Elective Courses | |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Elective |
| Course Coordinator | Lect. Hüseyin DEMİR |
| Name of Lecturer(s) | Lect. Senanur BİRADLI BAL |
| Assistant(s) | |
| Aim | The aim is to equip students with the knowledge and skills regarding the retail management of optical stores—including store organization, customer relations, sales and marketing processes, inventory and product management, and after-sales services—and to enable them to conduct effective and sustainable retail management in accordance with the ethical and legal requirements of the opticianry profession. |
| Course Content | This course contains; Introduction to Retailing,Retail Customer and Customer Satisfaction,Sales Process and Service Quality,Functions and Types of Retailing,Retail Management and Store Location Selection,Category Management,Pricing Strategies,Store Atmosphere and Visual Merchandising,Brand Management and Private Label Products,Technology and Digital Transformation in Retail,Student Presentations I,Student Presentations II,Student Presentations III,General Assessment. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| It evaluates the use of digital transformation, e-commerce, and technological innovations in store management within the optical retail sector. | 16, 9 | A, C |
| It plans practices regarding the management of optical stores, store location selection, visual merchandising, and product display processes. | 16, 9 | A, C |
| Evaluates the sales, pricing, category, and brand management processes for optical products in line with customer needs and industry dynamics. | 16, 9 | A, C |
| It delivers services focused on effective communication and customer satisfaction by analyzing customer behaviors and expectations in optical stores. | 16, 9 | A, C |
| It explains the fundamental concepts of retailing, its evolution, and its functioning within the optical sector. | 16, 9 | A, C |
| Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|
| 1 | Introduction to Retailing | |
| 2 | Retail Customer and Customer Satisfaction | |
| 3 | Sales Process and Service Quality | |
| 4 | Functions and Types of Retailing | |
| 5 | Retail Management and Store Location Selection | |
| 6 | Category Management | |
| 7 | Pricing Strategies | |
| 8 | Store Atmosphere and Visual Merchandising | |
| 9 | Brand Management and Private Label Products | |
| 10 | Technology and Digital Transformation in Retail | |
| 11 | Student Presentations I | |
| 12 | Student Presentations II | |
| 13 | Student Presentations III | |
| 14 | General Assessment | |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications |
| No | Program Qualification | Contribution Level |
| 1 | 2 | 3 | 4 | 5 |
| 1 | The student acquires theoretical and practical knowledge related to opticianry field at a basic level. | | | | | X |
| 2 | Has knowledge of ethical principles and rules related to the field of opticianry. | | | | X | |
| 3 | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental equipment and devices and technologies used in opticianry. | | X | | | |
| 4 | He carries out a given task independently, using his basic knowledge of the field of opticianry. | | | | X | |
| 5 | Evaluates the basic knowledge and skills acquired in the field of opticianry with a critical approach; determines learning needs and directs learning. | | | | X | |
| 6 | The student uses communication skills that sales activities require. | | | | | X |
| 7 | The student complies with and contributes to quality management and processes. | | | | X | |
| 8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | | X | | | |
| 9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | | | | X | |
Assessment Methods
| Contribution Level | Absolute Evaluation |
| Rate of Midterm Exam to Success | | 40 |
| Rate of Final Exam to Success | | 60 |
| Total | | 100 |
| ECTS / Workload Table |
| Activities | Number of | Duration(Hour) | Total Workload(Hour) |
| Course Hours | 14 | 2 | 28 |
| Guided Problem Solving | 14 | 1 | 14 |
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
| Term Project | 0 | 0 | 0 |
| Presentation of Project / Seminar | 0 | 0 | 0 |
| Quiz | 1 | 4 | 4 |
| Midterm Exam | 1 | 6 | 6 |
| General Exam | 1 | 8 | 8 |
| Performance Task, Maintenance Plan | 0 | 0 | 0 |
| Total Workload(Hour) | 60 |
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(60/30) | 2 |
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|
| AA | OPT2217158 | Spring Semester | 2+0 | 2 | 2 |
| Prerequisites Courses | |
| Recommended Elective Courses | |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Elective |
| Course Coordinator | Lect. Hüseyin DEMİR |
| Name of Lecturer(s) | Lect. Senanur BİRADLI BAL |
| Assistant(s) | |
| Aim | The aim is to equip students with the knowledge and skills regarding the retail management of optical stores—including store organization, customer relations, sales and marketing processes, inventory and product management, and after-sales services—and to enable them to conduct effective and sustainable retail management in accordance with the ethical and legal requirements of the opticianry profession. |
| Course Content | This course contains; Introduction to Retailing,Retail Customer and Customer Satisfaction,Sales Process and Service Quality,Functions and Types of Retailing,Retail Management and Store Location Selection,Category Management,Pricing Strategies,Store Atmosphere and Visual Merchandising,Brand Management and Private Label Products,Technology and Digital Transformation in Retail,Student Presentations I,Student Presentations II,Student Presentations III,General Assessment. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| It evaluates the use of digital transformation, e-commerce, and technological innovations in store management within the optical retail sector. | 16, 9 | A, C |
| It plans practices regarding the management of optical stores, store location selection, visual merchandising, and product display processes. | 16, 9 | A, C |
| Evaluates the sales, pricing, category, and brand management processes for optical products in line with customer needs and industry dynamics. | 16, 9 | A, C |
| It delivers services focused on effective communication and customer satisfaction by analyzing customer behaviors and expectations in optical stores. | 16, 9 | A, C |
| It explains the fundamental concepts of retailing, its evolution, and its functioning within the optical sector. | 16, 9 | A, C |
| Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|
| 1 | Introduction to Retailing | |
| 2 | Retail Customer and Customer Satisfaction | |
| 3 | Sales Process and Service Quality | |
| 4 | Functions and Types of Retailing | |
| 5 | Retail Management and Store Location Selection | |
| 6 | Category Management | |
| 7 | Pricing Strategies | |
| 8 | Store Atmosphere and Visual Merchandising | |
| 9 | Brand Management and Private Label Products | |
| 10 | Technology and Digital Transformation in Retail | |
| 11 | Student Presentations I | |
| 12 | Student Presentations II | |
| 13 | Student Presentations III | |
| 14 | General Assessment | |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications |
| No | Program Qualification | Contribution Level |
| 1 | 2 | 3 | 4 | 5 |
| 1 | The student acquires theoretical and practical knowledge related to opticianry field at a basic level. | | | | | X |
| 2 | Has knowledge of ethical principles and rules related to the field of opticianry. | | | | X | |
| 3 | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental equipment and devices and technologies used in opticianry. | | X | | | |
| 4 | He carries out a given task independently, using his basic knowledge of the field of opticianry. | | | | X | |
| 5 | Evaluates the basic knowledge and skills acquired in the field of opticianry with a critical approach; determines learning needs and directs learning. | | | | X | |
| 6 | The student uses communication skills that sales activities require. | | | | | X |
| 7 | The student complies with and contributes to quality management and processes. | | | | X | |
| 8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | | X | | | |
| 9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | | | | X | |
Assessment Methods
| Contribution Level | Absolute Evaluation |
| Rate of Midterm Exam to Success | | 40 |
| Rate of Final Exam to Success | | 60 |
| Total | | 100 |
Numerical Data
Publication Date: 10/11/2023 - 15:10Last Update : 17/06/2026 - 10:52
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