Course Detail

Course Description Course Outline Course Contribution to Program Qualifications Assessment Methods ECTS-Workload Detail Informations of the Course Numerical Data

Course Description

Course	Code	Semester	T+P (Hour)	Credit	ECTS
AA	MGS1117076	Fall Semester	2+1	2,5	6

Course Program

Çarşamba 14:30-15:15

Çarşamba 15:30-16:15

Çarşamba 16:30-17:15

Prerequisites Courses
Recommended Elective Courses

Language of Course	Turkish
Course Level	First Cycle (Bachelor's Degree)
Course Type	Required
Course Coordinator	Assist.Prof. Doğa ÇÖL
Name of Lecturer(s)	Assist.Prof. Doğa ÇÖL
Assistant(s)
Aim	This course introduces the basic concepts of visual communication: line, form, colour, composition, visual perception, typography, symbols, logos, and visual identity. Photographs, posters, artworks, and screen images will be examined to understand how images acquire meaning and how messages take shape for their audiences and contexts of use. The aim is to develop visual literacy and the ability to interpret examples through course concepts. Accessibility, image production, and the role of artificial intelligence in visual communication will also be discussed.
Course Content	This course contains; Visual communication: purpose, audience, and context. Class exercise: message, audience, and placement of a campus notice.,Design elements and principles: line, form, balance, rhythm, figure and ground. Class exercise: compare two posters.,Colour, light, contrast, and visual perception. Class exercise: the same colour on two different backgrounds.,Photography and digital images: framing, resolution, raster, vector. Class exercise: compare crops and enlargements of a photograph.,Typography: letters, spacing, alignment, visual hierarchy. Class exercise: reading order, legibility, and accessibility in two layouts of the same text.,Text and image: symbol, context, meaning, accessibility. Class exercise: different captions for the same photograph and decisions that make a campus notice accessible.,28 October: public holiday, reading, and review. A make-up class will be announced.,Midterm: multiple-choice exam and submission of study notes for weeks 1–7.,Image, reality, and context: selecting, editing, and presenting photographs. Class exercise: distinguish what a photograph shows from claims requiring captions and source information.,AI and visual communication: production, sources, accuracy, ethics. Class exercise: compare two images with known production methods and examine how source information affects interpretation.,Brand and visual identity: audience, associations, consistency. Class exercise: common visual features across an institution’s posters, signs, and website.,Logos and visual signs: simplification, distinction, use. Class exercise: compare two logos at small sizes and in black and white.,Context of use and meaning: posters, printed pages, screens. Class exercise: information order in a notice on a poster and a phone screen.,Representation and ethics: context, sources, privacy, deception. Class exercise: information needed to interpret an image with an unidentified source or altered context.,Visual analysis and review. Class exercise: analyse a poster’s purpose, form, meaning, and accessibility. Sample exam questions.,Final: multiple-choice exam and submission of study notes for weeks 9–15..

Course Learning Outcomes	Teaching Methods	Assessment Methods

Teaching Methods:
Assessment Methods:

Course Outline

Order	Subjects	Preliminary Work
1	Visual communication: purpose, audience, and context. Class exercise: message, audience, and placement of a campus notice.	Uçar (2017), pp. 16–23, 60–61, 158: visual communication, perception, audience, purpose. Additional: Davis and Hunt (2017), pp. 13–19, 21–23: experience, audience, context, visual elements.
2	Design elements and principles: line, form, balance, rhythm, figure and ground. Class exercise: compare two posters.	Uçar (2017), pp. 65–68, 153–156: Gestalt, grouping, balance, visual hierarchy, continuity. Additional: Lupton and Phillips (2015), PDF pp. 99–104, 217–223: rhythm, balance, Gestalt.
3	Colour, light, contrast, and visual perception. Class exercise: the same colour on two different backgrounds.	Uçar (2017), pp. 45–49, 168–171: visual and symbolic colour use, light, pigment. Arnheim perception example in class. Additional: Lupton and Phillips (2015), PDF pp. 179–191: colour qualities, models, and interaction.
4	Photography and digital images: framing, resolution, raster, vector. Class exercise: compare crops and enlargements of a photograph.	Uçar (2017), pp. 120–121, 172: digital type and pixel/vector distinction. Additional: Lupton and Phillips (2015), PDF pp. 262–265, 271–277: framing, cropping, margins.
5	Typography: letters, spacing, alignment, visual hierarchy. Class exercise: reading order, legibility, and accessibility in two layouts of the same text.	Uçar (2017), pp. 106–107, 122–133: function of typography, letter anatomy, spacing, alignment. Additional: Lupton (2024), pp. 32–33, 42–47, 132–135: anatomy, x-height, kerning, tracking.
6	Text and image: symbol, context, meaning, accessibility. Class exercise: different captions for the same photograph and decisions that make a campus notice accessible.	Uçar (2017), pp. 23–25, 61–64: signs, symbols, associations. Additional: Davis and Hunt (2017), pp. 144–145, 150–153: denotation, connotation, icon, index, symbol.
7	28 October: public holiday, reading, and review. A make-up class will be announced.	Uçar (2017), pp. 126–130, 153–155. Review legibility and accessibility examples from weeks 5–6. Additional: Lupton (2024), pp. 148–151, 166–169: legibility, semantic hierarchy, inclusive design.
8	Midterm: multiple-choice exam and submission of study notes for weeks 1–7.	Weeks 1–7.
9	Image, reality, and context: selecting, editing, and presenting photographs. Class exercise: distinguish what a photograph shows from claims requiring captions and source information.	Davis and Hunt (2017), pp. 146–147: framing photographs and directing interpretation. Uçar, pp. 163–164 is additional reading.
10	AI and visual communication: production, sources, accuracy, ethics. Class exercise: compare two images with known production methods and examine how source information affects interpretation.	Miao and Holmes (2023), UNESCO guidance, sections 2.3–2.8, pp. 15–17 (English): consent, misinformation, bias, fabricated images. Turkish edition is supplementary; MEBIS selection covers sections 2.3–2.8, printed pp. 15–17 (source PDF pp. 18–20). Additional: Lupton and Phillips (2015), PDF pp. 24–28, 549–554: ideation and rule-based form.
11	Brand and visual identity: audience, associations, consistency. Class exercise: common visual features across an institution’s posters, signs, and website.	Uçar (2017), pp. 12, 53, 147, 151–153: corporate appearance, colour, grids, visual continuity. Additional: Davis and Hunt (2017), pp. 186–193: graphic identity, branding, touchpoints.
12	Logos and visual signs: simplification, distinction, use. Class exercise: compare two logos at small sizes and in black and white.	Uçar (2017), pp. 23–24, 65–68, 172: signs/symbols, figure/ground, grouping, vector emblems. Review the first two ranges. Additional: Davis and Hunt (2017), pp. 148–153; Lupton and Phillips (2015), PDF pp. 408–411: abstraction, sign types, modular systems.
13	Context of use and meaning: posters, printed pages, screens. Class exercise: information order in a notice on a poster and a phone screen.	Uçar (2017), pp. 145–147, 151–156, 162–164: grids, hierarchy, text, images. Additional: Lupton (2024), pp. 230–237, 242–245; Davis and Hunt (2017), pp. 104–107: grids, screen adaptation, media, feedback.
14	Representation and ethics: context, sources, privacy, deception. Class exercise: information needed to interpret an image with an unidentified source or altered context.	Davis and Hunt (2017), pp. 164–167, 174–175: reuse, interpretive openness, stereotypes. Return to UNESCO sections 2.3 and 2.8. Uçar, p. 135 is additional reading.
15	Visual analysis and review. Class exercise: analyse a poster’s purpose, form, meaning, and accessibility. Sample exam questions.	Course concepts and examples. Uçar (2017), pp. 65–68, 126–133, 147, 151–156, 162–163, 172. Additional review: Davis and Hunt (2017), pp. 21–23; Lupton (2024), pp. 166–169; Lupton and Phillips (2015), PDF pp. 99–103. Apply form, context, and access criteria together.
16	Final: multiple-choice exam and submission of study notes for weeks 9–15.	Weeks 9–15 and related basic concepts.

Resources

Uçar, Tevfik Fikret. Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Kitabevi, 2017. ISBN 978-975-10-2164-9. Haftalık sayfa aralıkları ders klasöründeki bu nüshaya göre belirlenmiştir. Arnheim, Rudolf. Sanat ve Görsel Algı: Yaratıcı Gözün Psikolojisi. alBaraka Yayınları, 2024. Algı ve renk konularında kısa seçkiler. https://www.albarakakultur.com/sanat-ve-gorsel-algi-yaratici-gozun-psikolojisi UNESCO. Eğitim ve Araştırmada Üretken Yapay Zekâ Kılavuzu. 2024. Bölüm 2.3–2.8. https://unesdoc.unesco.org/ark:/48223/pf0000390842

Davis, Meredith ve Jamer Hunt. Visual Communication Design: An Introduction to Design Concepts in Everyday Experience. Bloomsbury Visual Arts, 2017. https://www.bloomsbury.com/us/visual-communication-design-9781474221573/ Lupton, Ellen ve Jennifer Cole Phillips. Graphic Design: The New Basics. 2. gözden geçirilmiş ve genişletilmiş baskı. Princeton Architectural Press, 2015. https://papress.com/products/graphic-design-the-new-basics-revised-second-edition-paperback Lupton, Ellen. Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students. 3. gözden geçirilmiş ve genişletilmiş baskı. Princeton Architectural Press, 2024. Basılı ISBN 978-1-7972-2682-8. Haftalık seçkiler kaynaklar klasöründeki bu nüshaya göre belirlenmiştir. Miao, Fengchun ve Wayne Holmes. Guidance for Generative AI in Education and Research. UNESCO, 2023. Bölüm 2.3–2.8, s. 15–17. https://www.unesco.org/en/articles/guidance-generative-ai-education-and-research W3C Web Accessibility Initiative. “Designing for Web Accessibility.” https://www.w3.org/WAI/tips/designing/

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
No	Program Qualification	Contribution Level
No	Program Qualification	1	2	3	4	5
1	Knows the basic concepts of Media and Visual Arts disciplines.
2	Knows the basic theories of media and visual arts disciplines.
3	Knows the necessary computer programs and multi-media techniques in Media and Visual Arts.
4	Knows the aesthetic rules necessary in Media and Visual Arts.
5	Acts in a way that adheres to national and international ethical codes in professional and scientific studies.
6	Understands the symbol systems of cultures.
7	Analyzes the facts related to Media and Visual Arts in their dimensions.
8	Plans the visual design process in line with the needs of institutions/individuals.
9	Carries out the visual communication process in line with the needs of institutions/individuals.
10	Uses the tools, methods and techniques required for Media and Visual Arts practices.
11	Has the ability to produce, process and evaluate real, 2D and 3D images.
12	Applies visual design techniques in new media environments.
13	Has aesthetic awareness and understanding of design.
14	Performs their profession by taking into consideration the "Occupational Health and Safety" rules.
15	Solve problems that arise by taking responsibility in projects related to Media and Visual Arts.
16	Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods.
17	Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work.
18	Uses Turkish fluently and accurately in scientific and professional studies.
19	Can read and understand at least one foreign language at B1 level.
20	Plans and takes part in social responsibility projects.
21	Incorporates artificial intelligence (artificial learning/machine learning) into the creation process.

Assessment Methods

Contribution Level	Absolute Evaluation
Rate of Midterm Exam to Success		40
Rate of Final Exam to Success		60
Total		100

ECTS / Workload Table
Activities	Number of	Duration(Hour)	Total Workload(Hour)
Course Hours	0	0	0
Guided Problem Solving	0	0	0
Resolution of Homework Problems and Submission as a Report	0	0	0
Term Project	0	0	0
Presentation of Project / Seminar	0	0	0
Quiz	0	0	0
Midterm Exam	0	0	0
General Exam	0	0	0
Performance Task, Maintenance Plan	0	0	0
Total Workload(Hour)			0
*Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30=(0/30)**			0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Detail Informations of the Course