Course Detail
Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SPSS PRACTICES in COMMUNICATION STUDIES | HR3111616 | Fall Semester | 1+2 | 2 | 5 |
| Course Program | Çarşamba 14:30-15:15 Çarşamba 15:30-16:15 Çarşamba 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Assist.Prof. Muhammed Akif ALBAYRAK |
| Assistant(s) | |
| Aim | The aim of this course is to create the information infrastructure that will enable the participants to carry out their studies efficiently by transferring the basic statistical tools and analysis processes used in business, bachelor, master, doctorate field by making data analysis easily with the help of statistical programs such as spss package programs and to teach the application of this infrastructure. |
| Course Content | This course contains; Introduction, explanation of lesson processing and content ,Scientific Research Process ,Hypothesis and variables,Research Process: Defining the problem and knowledge,Research Process: Universe and sampling methods,Research Process :, Survey design and application methods,Introduction to SPSS, coding, data entry and sample applications 1 ,Practicing,Introduction to SPSS, coding, data entry and sample applications 2,Non-parametric tests: Chi-square, Man Whitney U, Sign, etc. Tests and SPSS Applications,Reliability and validity analysis and SPSS applications ,Factor analysis and SPSS applications,Research Report: Creating a report and writing a research project,Homework applications and presentations. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| Uses the basic concepts of research methods | 10, 16, 9 | A, D, E, H |
| To be able to prepare a questionnaire | 16, 8, 9 | E, H |
| To be able to use the data structures and scales based on the research | 10, 16, 6 | H |
| To determine research objectives and to create hypothesis | 16, 9 | A, D, E |
| To be able to design the research | 16 | A, D, E, F |
| To be able to determine appropriate statistical methods for research | 10, 16 | A, D, E, F, H |
| To be able to interpret statistical data and tables | 10, 16, 9 | A, E, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction, explanation of lesson processing and content | |
| 2 | Scientific Research Process | Reading the relevant section of the given source |
| 3 | Hypothesis and variables | Reading the relevant section of the given source |
| 4 | Research Process: Defining the problem and knowledge | Reading the relevant section of the given source |
| 5 | Research Process: Universe and sampling methods | Reading the relevant section of the given source |
| 6 | Research Process :, Survey design and application methods | Reading the relevant section of the given source |
| 7 | Introduction to SPSS, coding, data entry and sample applications 1 | Reading the relevant section of the given source |
| 8 | Practicing | Reading the relevant section of the given source |
| 9 | Introduction to SPSS, coding, data entry and sample applications 2 | Reading the relevant section of the given source |
| 10 | Non-parametric tests: Chi-square, Man Whitney U, Sign, etc. Tests and SPSS Applications | Reading the relevant section of the given source |
| 11 | Reliability and validity analysis and SPSS applications | Reading the relevant section of the given source |
| 12 | Factor analysis and SPSS applications | Reading the relevant section of the given source |
| 13 | Research Report: Creating a report and writing a research project | Reading the relevant section of the given source |
| 14 | Homework applications and presentations | Reading the relevant section of the given source |
| Resources |
| Julie Pallant, SPSS Kullanma Kılavuzu Spss İle Adım Adım Veri Analizi, Anı Yayıncılık, 2. Baskı Fatma Lorcu, Örneklerle Veri Analizi SPSS Uygulamalı, Detay Yayıncılık Eyyub Yaraş ve Mahir Nakip, SPSS Uygulamalı - Pazarlama Araştırmalarına Giriş, Seçkin Yayıncılık, 5. Baskı Sait Gürbüz ve Faruk Şahin, Sosyal Bilimlerde Araştırma Yöntemleri, Seçkin Yayıncılık, 3. Baskı |
| Nassim Nicholas Taleb, Siyah Kuğu, Varlık Yayınları, 8. Baskı Şener Büyüköztürk, Sosyal Bilimler İçin Veri Analizi El Kitabı, Pegem Yayıncılık Ercan Gegez, Pazarlama Araştırmaları, Beta Yayınları, 5. Baskı Alvin C. Burns ve Ronald F. Bush, Pazarlama Araştırması, Nobel Akademik Yayıncılık Seher Er, Pazarlama ve Kamuoyu Araştırma Alanları, Nobel Akademik Yayıncılık Kürşat Çağıltay, İnsan Bilgisayar Etkileşimi ve Kullanılabilirlik Mühendisliği: Teoriden Pratiğe, Odtü Yayıncılık Ray Poynter, İnternet ve Sosyal Medya Araştırmaları El Kitabı: Pazar Araştırmaları İçin Araçlar ve Teknikler, Optimist Kazım Özdamar, Paket Programlar ile İstatistiksel Veri Analizi Cilt:I- II, Şubat 2013 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 24 | 24 | |||
| Term Project | 1 | 30 | 30 | |||
| Presentation of Project / Seminar | 1 | 15 | 15 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 12 | 12 | |||
| General Exam | 1 | 24 | 24 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 147 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(147/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SPSS PRACTICES in COMMUNICATION STUDIES | HR3111616 | Fall Semester | 1+2 | 2 | 5 |
| Course Program | Çarşamba 14:30-15:15 Çarşamba 15:30-16:15 Çarşamba 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Assist.Prof. Muhammed Akif ALBAYRAK |
| Assistant(s) | |
| Aim | The aim of this course is to create the information infrastructure that will enable the participants to carry out their studies efficiently by transferring the basic statistical tools and analysis processes used in business, bachelor, master, doctorate field by making data analysis easily with the help of statistical programs such as spss package programs and to teach the application of this infrastructure. |
| Course Content | This course contains; Introduction, explanation of lesson processing and content ,Scientific Research Process ,Hypothesis and variables,Research Process: Defining the problem and knowledge,Research Process: Universe and sampling methods,Research Process :, Survey design and application methods,Introduction to SPSS, coding, data entry and sample applications 1 ,Practicing,Introduction to SPSS, coding, data entry and sample applications 2,Non-parametric tests: Chi-square, Man Whitney U, Sign, etc. Tests and SPSS Applications,Reliability and validity analysis and SPSS applications ,Factor analysis and SPSS applications,Research Report: Creating a report and writing a research project,Homework applications and presentations. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| Uses the basic concepts of research methods | 10, 16, 9 | A, D, E, H |
| To be able to prepare a questionnaire | 16, 8, 9 | E, H |
| To be able to use the data structures and scales based on the research | 10, 16, 6 | H |
| To determine research objectives and to create hypothesis | 16, 9 | A, D, E |
| To be able to design the research | 16 | A, D, E, F |
| To be able to determine appropriate statistical methods for research | 10, 16 | A, D, E, F, H |
| To be able to interpret statistical data and tables | 10, 16, 9 | A, E, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction, explanation of lesson processing and content | |
| 2 | Scientific Research Process | Reading the relevant section of the given source |
| 3 | Hypothesis and variables | Reading the relevant section of the given source |
| 4 | Research Process: Defining the problem and knowledge | Reading the relevant section of the given source |
| 5 | Research Process: Universe and sampling methods | Reading the relevant section of the given source |
| 6 | Research Process :, Survey design and application methods | Reading the relevant section of the given source |
| 7 | Introduction to SPSS, coding, data entry and sample applications 1 | Reading the relevant section of the given source |
| 8 | Practicing | Reading the relevant section of the given source |
| 9 | Introduction to SPSS, coding, data entry and sample applications 2 | Reading the relevant section of the given source |
| 10 | Non-parametric tests: Chi-square, Man Whitney U, Sign, etc. Tests and SPSS Applications | Reading the relevant section of the given source |
| 11 | Reliability and validity analysis and SPSS applications | Reading the relevant section of the given source |
| 12 | Factor analysis and SPSS applications | Reading the relevant section of the given source |
| 13 | Research Report: Creating a report and writing a research project | Reading the relevant section of the given source |
| 14 | Homework applications and presentations | Reading the relevant section of the given source |
| Resources |
| Julie Pallant, SPSS Kullanma Kılavuzu Spss İle Adım Adım Veri Analizi, Anı Yayıncılık, 2. Baskı Fatma Lorcu, Örneklerle Veri Analizi SPSS Uygulamalı, Detay Yayıncılık Eyyub Yaraş ve Mahir Nakip, SPSS Uygulamalı - Pazarlama Araştırmalarına Giriş, Seçkin Yayıncılık, 5. Baskı Sait Gürbüz ve Faruk Şahin, Sosyal Bilimlerde Araştırma Yöntemleri, Seçkin Yayıncılık, 3. Baskı |
| Nassim Nicholas Taleb, Siyah Kuğu, Varlık Yayınları, 8. Baskı Şener Büyüköztürk, Sosyal Bilimler İçin Veri Analizi El Kitabı, Pegem Yayıncılık Ercan Gegez, Pazarlama Araştırmaları, Beta Yayınları, 5. Baskı Alvin C. Burns ve Ronald F. Bush, Pazarlama Araştırması, Nobel Akademik Yayıncılık Seher Er, Pazarlama ve Kamuoyu Araştırma Alanları, Nobel Akademik Yayıncılık Kürşat Çağıltay, İnsan Bilgisayar Etkileşimi ve Kullanılabilirlik Mühendisliği: Teoriden Pratiğe, Odtü Yayıncılık Ray Poynter, İnternet ve Sosyal Medya Araştırmaları El Kitabı: Pazar Araştırmaları İçin Araçlar ve Teknikler, Optimist Kazım Özdamar, Paket Programlar ile İstatistiksel Veri Analizi Cilt:I- II, Şubat 2013 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |