Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISING DESIGN | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Name of Lecturer(s) | |
| Assistant(s) | Assoc. Prof. Dr. Bilge KARAMEHMET ALTUNTAŞ |
| Aim | This course aims to develop visual awareness and visual literacy in commercials |
| Course Content | This course contains; Advertising design, general information, concepts,Basic elements of design: General information about line, shape, texture, color, space, and tonal value,Line in nature, abstract lines, line as symbol,Shape in basic design,Texture in basic design,Tonal value in basic design and colour,Advertising desgn in social media,Advertising design in TV- student presentations,Rhythm and repetition, emphasis and focal point, movement- Tv advertising design - student presentations,Ratio, Golden Ratio - Digital advertising design- student presentations,Ratio, Golden Ratio II- Digital advertising design - student presentations,Perceptual criteria in visual communication, connotation relation- youtube advertising design - student presentations,Perceptual criteria in visual communication, connotation relation- Outdoor advertising design - student presentations,Perceptual criteria in visual communication, connotation relation- Metaverse advertising design - student presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 3.Compares the informations of communication and the courses information with different diciplines | 6, 8 | A, D |
| 1. Design commercials and management projects | 10, 6, 8 | A, F, H |
| 2. Comprehend the importance of aestetics in commercials | 10, 13, 14, 16, 8, 9 | A, D |
| 4. List the designs which can be apply on advertising | 16, 9 | A, E, F |
| 5. Design an advertising campaign | 16, 9 | F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Advertising design, general information, concepts | Related reading |
| 2 | Basic elements of design: General information about line, shape, texture, color, space, and tonal value | Related reading |
| 3 | Line in nature, abstract lines, line as symbol | Related reading |
| 4 | Shape in basic design | Related reading |
| 5 | Texture in basic design | Related reading |
| 6 | Tonal value in basic design and colour | Related reading |
| 7 | Advertising desgn in social media | Related reading |
| 8 | Advertising design in TV- student presentations | Related reading |
| 9 | Rhythm and repetition, emphasis and focal point, movement- Tv advertising design - student presentations | Related reading |
| 10 | Ratio, Golden Ratio - Digital advertising design- student presentations | Related reading |
| 11 | Ratio, Golden Ratio II- Digital advertising design - student presentations | Related reading |
| 12 | Perceptual criteria in visual communication, connotation relation- youtube advertising design - student presentations | Related reading |
| 13 | Perceptual criteria in visual communication, connotation relation- Outdoor advertising design - student presentations | Related reading |
| 14 | Perceptual criteria in visual communication, connotation relation- Metaverse advertising design - student presentations | Related reading |
| Resources |
| Meggs, Philip B., A History of Graphic Desing, John Wiley&Sons yayınev,, Amerika, 1999 Meggs, Philip B., Type&İmage, Van Nostrand Reinhold Yayınevi, New York, 1989 White, Alex, The Elements of Graphic Design, Allwort Yayınevi, New York, 2002 |
| Paul Rand, Inspiration and Process in Design, 2019 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 6 | 8 | 48 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 1 | 20 | 20 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISING DESIGN | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Name of Lecturer(s) | |
| Assistant(s) | Assoc. Prof. Dr. Bilge KARAMEHMET ALTUNTAŞ |
| Aim | This course aims to develop visual awareness and visual literacy in commercials |
| Course Content | This course contains; Advertising design, general information, concepts,Basic elements of design: General information about line, shape, texture, color, space, and tonal value,Line in nature, abstract lines, line as symbol,Shape in basic design,Texture in basic design,Tonal value in basic design and colour,Advertising desgn in social media,Advertising design in TV- student presentations,Rhythm and repetition, emphasis and focal point, movement- Tv advertising design - student presentations,Ratio, Golden Ratio - Digital advertising design- student presentations,Ratio, Golden Ratio II- Digital advertising design - student presentations,Perceptual criteria in visual communication, connotation relation- youtube advertising design - student presentations,Perceptual criteria in visual communication, connotation relation- Outdoor advertising design - student presentations,Perceptual criteria in visual communication, connotation relation- Metaverse advertising design - student presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 3.Compares the informations of communication and the courses information with different diciplines | 6, 8 | A, D |
| 1. Design commercials and management projects | 10, 6, 8 | A, F, H |
| 2. Comprehend the importance of aestetics in commercials | 10, 13, 14, 16, 8, 9 | A, D |
| 4. List the designs which can be apply on advertising | 16, 9 | A, E, F |
| 5. Design an advertising campaign | 16, 9 | F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Advertising design, general information, concepts | Related reading |
| 2 | Basic elements of design: General information about line, shape, texture, color, space, and tonal value | Related reading |
| 3 | Line in nature, abstract lines, line as symbol | Related reading |
| 4 | Shape in basic design | Related reading |
| 5 | Texture in basic design | Related reading |
| 6 | Tonal value in basic design and colour | Related reading |
| 7 | Advertising desgn in social media | Related reading |
| 8 | Advertising design in TV- student presentations | Related reading |
| 9 | Rhythm and repetition, emphasis and focal point, movement- Tv advertising design - student presentations | Related reading |
| 10 | Ratio, Golden Ratio - Digital advertising design- student presentations | Related reading |
| 11 | Ratio, Golden Ratio II- Digital advertising design - student presentations | Related reading |
| 12 | Perceptual criteria in visual communication, connotation relation- youtube advertising design - student presentations | Related reading |
| 13 | Perceptual criteria in visual communication, connotation relation- Outdoor advertising design - student presentations | Related reading |
| 14 | Perceptual criteria in visual communication, connotation relation- Metaverse advertising design - student presentations | Related reading |
| Resources |
| Meggs, Philip B., A History of Graphic Desing, John Wiley&Sons yayınev,, Amerika, 1999 Meggs, Philip B., Type&İmage, Van Nostrand Reinhold Yayınevi, New York, 1989 White, Alex, The Elements of Graphic Design, Allwort Yayınevi, New York, 2002 |
| Paul Rand, Inspiration and Process in Design, 2019 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |