Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PACKAGE DESIGN | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Lect. Necla İlknur SEVİNÇ GÖKMEN |
| Assistant(s) | Lec. Necla İlknur Sevinç Gökmen |
| Aim | Defining the role of packaging on product identity and marketing. Gaining the ability to prepare a packaging design project through analysis of the structure of packaging and the graphical elements such as illustration and typography. |
| Course Content | This course contains; Introduction to packaging design, evolution of packaging.,Packaging types, packaging design process.,Basic principles of packaging design.,Packaging and marketing.,Form and graphic elements in packaging design,Introduction to packaging design project.,Packaging design project development,Graphic manufacturing techniques and prototyping,Presentation of projects,Packaging design and the environment,Introduction to final packaging design project. Presentations of the design research projects.,Packaging strategy and project development,Project development and analysis,Presentation of the packaging projects.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Student will able to | ||
| 1. Define related terms on packaging design and the importance of packaging design strategy. | 10, 16, 9 | |
| 2. Classify packaging types and explain materials and tools used in packaging design process. | 13, 19, 21, 5 | |
| 3. Develop a packaging design project with the help of design principles related to graphical elements as typography and illustration, and also choosing the material and three dimensional form for packaging. | 10, 13, 21, 5, 9 | |
| 4. Organize the whole design process beginning from the initial sketchs, ending with the final packaging design. | 11, 19, 5, 9 | |
| 5. Interpreting the new trends of packaging market. | 11, 19, 21, 4, 9 | |
| 6. Analyse the problem solution techniques to satisfy the needs of the market having problems on brand identity and packaging. | 12, 13, 4 |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 21: Simulation Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to packaging design, evolution of packaging. | |
| 2 | Packaging types, packaging design process. | |
| 3 | Basic principles of packaging design. | |
| 4 | Packaging and marketing. | |
| 5 | Form and graphic elements in packaging design | |
| 6 | Introduction to packaging design project. | |
| 7 | Packaging design project development | |
| 8 | Graphic manufacturing techniques and prototyping | |
| 9 | Presentation of projects | |
| 10 | Packaging design and the environment | |
| 11 | Introduction to final packaging design project. Presentations of the design research projects. | |
| 12 | Packaging strategy and project development | |
| 13 | Project development and analysis | |
| 14 | Presentation of the packaging projects. |
| Resources |
| 1- Ambalaj tasarımı, Emre Becer. Dost Kitabevi. 2017. 2- Etkili Ambalaj Tasarımı, Gültekin Erdal. Dora Yayınları. 2009. 3- Packaging design: Successful Product Branding From Concept to Shelf, M. R. Klimchuk, S. A. Krasovec. Wiley. 2013. 4- What is Packaging Design, Giles Calver. Rotovision. 2004. |
| Sharing class notes on Mebis |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 5 | 10 | 50 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 5 | 10 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 1 | 8 | 8 | |||
| Midterm Exam | 1 | 10 | 10 | |||
| General Exam | 1 | 20 | 20 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PACKAGE DESIGN | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Lect. Necla İlknur SEVİNÇ GÖKMEN |
| Assistant(s) | Lec. Necla İlknur Sevinç Gökmen |
| Aim | Defining the role of packaging on product identity and marketing. Gaining the ability to prepare a packaging design project through analysis of the structure of packaging and the graphical elements such as illustration and typography. |
| Course Content | This course contains; Introduction to packaging design, evolution of packaging.,Packaging types, packaging design process.,Basic principles of packaging design.,Packaging and marketing.,Form and graphic elements in packaging design,Introduction to packaging design project.,Packaging design project development,Graphic manufacturing techniques and prototyping,Presentation of projects,Packaging design and the environment,Introduction to final packaging design project. Presentations of the design research projects.,Packaging strategy and project development,Project development and analysis,Presentation of the packaging projects.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Student will able to | ||
| 1. Define related terms on packaging design and the importance of packaging design strategy. | 10, 16, 9 | |
| 2. Classify packaging types and explain materials and tools used in packaging design process. | 13, 19, 21, 5 | |
| 3. Develop a packaging design project with the help of design principles related to graphical elements as typography and illustration, and also choosing the material and three dimensional form for packaging. | 10, 13, 21, 5, 9 | |
| 4. Organize the whole design process beginning from the initial sketchs, ending with the final packaging design. | 11, 19, 5, 9 | |
| 5. Interpreting the new trends of packaging market. | 11, 19, 21, 4, 9 | |
| 6. Analyse the problem solution techniques to satisfy the needs of the market having problems on brand identity and packaging. | 12, 13, 4 |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 21: Simulation Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to packaging design, evolution of packaging. | |
| 2 | Packaging types, packaging design process. | |
| 3 | Basic principles of packaging design. | |
| 4 | Packaging and marketing. | |
| 5 | Form and graphic elements in packaging design | |
| 6 | Introduction to packaging design project. | |
| 7 | Packaging design project development | |
| 8 | Graphic manufacturing techniques and prototyping | |
| 9 | Presentation of projects | |
| 10 | Packaging design and the environment | |
| 11 | Introduction to final packaging design project. Presentations of the design research projects. | |
| 12 | Packaging strategy and project development | |
| 13 | Project development and analysis | |
| 14 | Presentation of the packaging projects. |
| Resources |
| 1- Ambalaj tasarımı, Emre Becer. Dost Kitabevi. 2017. 2- Etkili Ambalaj Tasarımı, Gültekin Erdal. Dora Yayınları. 2009. 3- Packaging design: Successful Product Branding From Concept to Shelf, M. R. Klimchuk, S. A. Krasovec. Wiley. 2013. 4- What is Packaging Design, Giles Calver. Rotovision. 2004. |
| Sharing class notes on Mebis |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |