Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE COMMUNICATION | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Dr. Şİfa Elcil |
| Aim | The aim of the course; to teach the functioning of the corporate communication process in public relations, corporate communication activities and the formation of strategic corporate communication management. Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; Conceptual framework ,Institutional importance of corporate communication ,Corporate communication process,Corporate communication process ,Target audience in corporate communication ,Strategic management in corporate communication ,Strategic management in corporate communication 2 ,Corporate image and its contribution to corporate communication ,Contribution to corporate reputation and corporate communication ,Social responsibility and contribution to corporate communication ,Strategic management approach,Examples of public relations practices , Repeating the course . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Understands corporate communication management. | 9 | A |
| Determines the importance of image and reputation management in corporate communication management. | 9 | A |
| Understands the value of crisis communication in the corporate communication process. | 6, 9 | A |
| Evaluates the corporate communication management theoretically and practically. | 6 | A |
| With case analysis and current events; internalizes corporate communication management concepts. | 6, 9 | A |
| Teaching Methods: | 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Conceptual framework | Lecture notes |
| 2 | Institutional importance of corporate communication | Lecture notes |
| 3 | Corporate communication process | Lecture notes |
| 4 | Corporate communication process | Lecture notes |
| 5 | Target audience in corporate communication | Lecture notes |
| 6 | Strategic management in corporate communication | Lecture notes |
| 7 | Strategic management in corporate communication 2 | Lecture notes |
| 8 | Corporate image and its contribution to corporate communication | Lecture notes, homework |
| 9 | Contribution to corporate reputation and corporate communication | Lecture notes, homework |
| 10 | Social responsibility and contribution to corporate communication | Lecture notes, homework |
| 11 | Strategic management approach | Lecture notes, homework |
| 13 | Examples of public relations practices | Lecture notes, homework |
| 14 | Repeating the course | Lecture notes, homework |
| Resources |
| 1- F. B. Peltekoğlu, Halkla İlişkiler Nedir?, İstanbul: Beta Yayınevi, 2009. 2- A. B. Göksel, Stratejik Halkla İlişkiler Yönetimi, Nobel Yayıncılık, Eylül, 2010. 3- S. Kadıbeşegil, Şimdi Stratejik İletişim Zamanı, Mediacat, Şubat, 2009. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | X | |||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | X | |||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | X | |||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | X | |||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | X | |||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | X | |||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | X | |||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | X | |||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 2 | 20 | 40 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 10 | 20 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 23 | 23 | |||
| General Exam | 1 | 25 | 25 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE COMMUNICATION | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Dr. Şİfa Elcil |
| Aim | The aim of the course; to teach the functioning of the corporate communication process in public relations, corporate communication activities and the formation of strategic corporate communication management. Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; Conceptual framework ,Institutional importance of corporate communication ,Corporate communication process,Corporate communication process ,Target audience in corporate communication ,Strategic management in corporate communication ,Strategic management in corporate communication 2 ,Corporate image and its contribution to corporate communication ,Contribution to corporate reputation and corporate communication ,Social responsibility and contribution to corporate communication ,Strategic management approach,Examples of public relations practices , Repeating the course . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Understands corporate communication management. | 9 | A |
| Determines the importance of image and reputation management in corporate communication management. | 9 | A |
| Understands the value of crisis communication in the corporate communication process. | 6, 9 | A |
| Evaluates the corporate communication management theoretically and practically. | 6 | A |
| With case analysis and current events; internalizes corporate communication management concepts. | 6, 9 | A |
| Teaching Methods: | 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Conceptual framework | Lecture notes |
| 2 | Institutional importance of corporate communication | Lecture notes |
| 3 | Corporate communication process | Lecture notes |
| 4 | Corporate communication process | Lecture notes |
| 5 | Target audience in corporate communication | Lecture notes |
| 6 | Strategic management in corporate communication | Lecture notes |
| 7 | Strategic management in corporate communication 2 | Lecture notes |
| 8 | Corporate image and its contribution to corporate communication | Lecture notes, homework |
| 9 | Contribution to corporate reputation and corporate communication | Lecture notes, homework |
| 10 | Social responsibility and contribution to corporate communication | Lecture notes, homework |
| 11 | Strategic management approach | Lecture notes, homework |
| 13 | Examples of public relations practices | Lecture notes, homework |
| 14 | Repeating the course | Lecture notes, homework |
| Resources |
| 1- F. B. Peltekoğlu, Halkla İlişkiler Nedir?, İstanbul: Beta Yayınevi, 2009. 2- A. B. Göksel, Stratejik Halkla İlişkiler Yönetimi, Nobel Yayıncılık, Eylül, 2010. 3- S. Kadıbeşegil, Şimdi Stratejik İletişim Zamanı, Mediacat, Şubat, 2009. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | X | |||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | X | |||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | X | |||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | X | |||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | X | |||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | X | |||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | X | |||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | X | |||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |