It is aimed in this course to comprehend relationship of sales techniques and marketing communication; to teach effective communication and sales techniques in theory and practice.
Course Content
This course contains; Basic termination about economy,Development process of marketing and basic termination,Components of marketing combination ,Marketing in service sector,Product-Product development,Price-Pricing,Promotion-Marketing Communication,Marketing Planning in Organisations,Consumer behaviours,Customer Relationship Management-I,Customer Relationship Management-II,Sales Technics-I,Sales Technics-II,E-Marketing.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
3.Recognizes basic termination about economy.
16, 9
A
1. Explains basic concepts in sales and marketing.
16, 9
A
2. Interprets consumer behaviours and purchasing process.
Development process of marketing and basic termination
Lecture Notes
3
Components of marketing combination
Lecture Notes
4
Marketing in service sector
Lecture Notes
5
Product-Product development
Lecture Notes
6
Price-Pricing
Lecture Notes
7
Promotion-Marketing Communication
Lecture Notes
8
Marketing Planning in Organisations
Lecture Notes
9
Consumer behaviours
Lecture Notes
10
Customer Relationship Management-I
Lecture Notes
11
Customer Relationship Management-II
Lecture Notes
12
Sales Technics-I
Lecture Notes
13
Sales Technics-II
Lecture Notes
14
E-Marketing
Lecture Notes
Resources
Course notes and relevant sources.
Pazarlama İlkeleri- Prof. Dr. İsmet Mucuk
Pazarlama İlkeleri-Prof.Dr.Baybars Tek
Sağlık Hizmetleri Paz-Dilaver Tengilimoğlu
Satışta Başarı-Frank Bettger
Hizmet Pazarlaması TSEV yayınları
Ekip çalışması ve Liderlik- Acar Baltaş
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
He has basic theoretical and practical knowledge about the field of opticianry.
X
2
Has knowledge of ethical principles and rules related to the field of opticianry.
X
3
Basic level theoretical and applied sciences related to the field of opticianry use basic computer programs and related technologies.
X
4
He carries out a given task independently, using his basic knowledge of the field of opticianry.
X
5
Evaluates the basic knowledge and skills acquired in the field of opticianry with a critical approach; determines learning needs and directs learning.
X
6
Uses the communication skills required by the field of sales.
X
7
Behaves and participates in quality management and processes.
8
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
20
20
General Exam
1
24
24
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
72
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(72/30)
2
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
SALES TECHNIQUES and MARKETING
-
Spring Semester
2+0
2
2
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Required
Course Coordinator
Assist.Prof. Derya TUĞLU
Name of Lecturer(s)
Assist.Prof. Deniz SÖNMEZ
Assistant(s)
not available
Aim
It is aimed in this course to comprehend relationship of sales techniques and marketing communication; to teach effective communication and sales techniques in theory and practice.
Course Content
This course contains; Basic termination about economy,Development process of marketing and basic termination,Components of marketing combination ,Marketing in service sector,Product-Product development,Price-Pricing,Promotion-Marketing Communication,Marketing Planning in Organisations,Consumer behaviours,Customer Relationship Management-I,Customer Relationship Management-II,Sales Technics-I,Sales Technics-II,E-Marketing.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
3.Recognizes basic termination about economy.
16, 9
A
1. Explains basic concepts in sales and marketing.
16, 9
A
2. Interprets consumer behaviours and purchasing process.
Development process of marketing and basic termination
Lecture Notes
3
Components of marketing combination
Lecture Notes
4
Marketing in service sector
Lecture Notes
5
Product-Product development
Lecture Notes
6
Price-Pricing
Lecture Notes
7
Promotion-Marketing Communication
Lecture Notes
8
Marketing Planning in Organisations
Lecture Notes
9
Consumer behaviours
Lecture Notes
10
Customer Relationship Management-I
Lecture Notes
11
Customer Relationship Management-II
Lecture Notes
12
Sales Technics-I
Lecture Notes
13
Sales Technics-II
Lecture Notes
14
E-Marketing
Lecture Notes
Resources
Course notes and relevant sources.
Pazarlama İlkeleri- Prof. Dr. İsmet Mucuk
Pazarlama İlkeleri-Prof.Dr.Baybars Tek
Sağlık Hizmetleri Paz-Dilaver Tengilimoğlu
Satışta Başarı-Frank Bettger
Hizmet Pazarlaması TSEV yayınları
Ekip çalışması ve Liderlik- Acar Baltaş
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
He has basic theoretical and practical knowledge about the field of opticianry.
X
2
Has knowledge of ethical principles and rules related to the field of opticianry.
X
3
Basic level theoretical and applied sciences related to the field of opticianry use basic computer programs and related technologies.
X
4
He carries out a given task independently, using his basic knowledge of the field of opticianry.
X
5
Evaluates the basic knowledge and skills acquired in the field of opticianry with a critical approach; determines learning needs and directs learning.
X
6
Uses the communication skills required by the field of sales.
X
7
Behaves and participates in quality management and processes.
8
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.
