Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| HEALTH COMMUNICATION and MEDIA | PHA5215628 | Spring Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. İpek EROĞLU |
| Name of Lecturer(s) | Assist.Prof. İpek EROĞLU |
| Assistant(s) | |
| Aim | This lesson aims to teach the basic concepts and the role of pharmacist in health communication and media. |
| Course Content | This course contains; An Introduction to Advertising,OK, so is this the right meaning?,Advertising; theories, concepts, and frameworks,Advertising: Strategies, Planning & Positioning,Creativity, Content & Appeals,Brand communications: the role of advertising,The Advertising Industry,Traditional Media,Digital media and emerging technologies,Media Planning,Measuring advertising efficiency and effectiveness,Standards and Responsibilities,Social media, health news and journalism,Contemporary Issues in Advertising. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Interpret basic concepts and basic elements of the health communication. | 10, 16, 19, 9 | C, E |
| 1.1. Distinguish health communication studies with a different target audience. | 10, 13, 16, 19, 4, 9 | C, E |
| 1.2. Evaluate health communication in the patients, pharmacists and doctors triangle. | 13, 16, 9 | C, E |
| 1.3. Interpret concept of contact from a health communication point of view. | 10, 16, 19, 5, 9 | C, E |
| 2. Explain basic concepts in the media and the importance of media in health communication. | 13, 16, 19, 37, 9 | C, E |
| 2.1. Interpret the different media channels that alter depending on the changing profile of the target audience's effects on health communication. | 10, 13, 16, 19, 4, 5, 9 | C, E |
| 2.2. Compare health communication studies on central media, local media, social media and in medical journals. | 10, 13, 19, 2, 4, 9 | C, E |
| 2.3. Discuss the role of health reporting in the media on health communication. | 10, 13, 16, 19, 4, 9 | C, E |
| 3. Evaluate studies on health communication in different media channels. | 10, 13, 16, 19, 2, 4, 9 | C, E |
| 3.1. Interpret health news on central media, newspapers, and television. | 10, 13, 16, 19, 4, 9 | C, E |
| 3.2. Compare health news in medical journals with other media factors. | 10, 13, 16, 19, 4, 9 | C, E |
| 3.3. Prepare news for social and local media. | 12, 14, 2, 4, 5, 6 | C, E |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | C: Multiple-Choice Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | An Introduction to Advertising | 1,2 |
| 2 | OK, so is this the right meaning? | 1,2 |
| 3 | Advertising; theories, concepts, and frameworks | 1,2 |
| 4 | Advertising: Strategies, Planning & Positioning | 1,2 |
| 5 | Creativity, Content & Appeals | 1,2 |
| 6 | Brand communications: the role of advertising | 1,2 |
| 7 | The Advertising Industry | 1,2 |
| 8 | Traditional Media | 1,2 |
| 9 | Digital media and emerging technologies | 1,2 |
| 10 | Media Planning | 1,2 |
| 11 | Measuring advertising efficiency and effectiveness | 1,2 |
| 12 | Standards and Responsibilities | 1,2 |
| 13 | Social media, health news and journalism | 1,2 |
| 14 | Contemporary Issues in Advertising | 1,2 |
| Resources |
| 1. The course notes will be given to the students. 2. Elliott, C., Greenberg J. (2021). Communication and Health: Media, Marketing and Risk. Palgrave Macmillan |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Skilfully use information technology to access, follow, evaluate and apply current knowledge in the field of Pharmaceutical Sciences. | X | |||||
| 2 | PQ-2. Have advanced knowledge in APIs and DPs. | ||||||
| 3 | PQ-3. Collaborate with the experts for collection, interpretation, application and declaration of data in Pharmaceutical Sciences field. | X | |||||
| 4 | PQ-4. Provide best patient counseling services and medication therapy management using his/her knowledge and pharmaceutical information systems to improve the quality of life and safety of patient. | X | |||||
| 5 | PQ-5. Capable of organizing and administering a drugstore as per responsibilities prescribed under the Pharmacy Law, using skills, knowledge and advanced technology systems. | X | |||||
| 6 | PQ-6. Skilfully use computer programs and advanced technology related to the Pharmaceutical Sciences. | ||||||
| 7 | PQ-7. Provide solutions to the professional issues using scientific knowledge and data. | ||||||
| 8 | PQ-8. Perform identification, quality control and standardization of the drug products. | ||||||
| 9 | PQ-9. Prepare and implement developmental plans for his/her subordinates, frequently evaluate their progress and make necessary adjustments. | X | |||||
| 10 | PQ-10. Capable of conducting independent studies with his/her advanced knowledge in pharmaceutical sciences, takes responsibilities in professional organizations and efficiently collaborates with the members of his/her own organization as well as other organizations. | X | |||||
| 11 | PQ-11. Clearly show signs of adoption of life-long learning and openness to further development. | X | |||||
| 12 | PQ-12. Critically evaluate their knowledge in pharmaceutical sciences. | X | |||||
| 13 | PQ-13. Closely follow and evaluate the national and international professional developments. | ||||||
| 14 | PQ-14. Record and document all professional activities and applications. | ||||||
| 15 | PQ-15. Communicate all necessary information about medicines to patient, medical personnel and public. | X | |||||
| 16 | PQ-16. Proficient in English to communicate and follow current knowledge in pharmaceutical sciences. | ||||||
| 17 | PQ-17. Inform officials and organizations about the issues with the quality assurance of pharmaceutical products. | ||||||
| 18 | PQ-18. Actively involve in the preparation of APIs, every stage of the formulation and production of DPs. | ||||||
| 19 | PQ-19. Knowledgable in the regulatory rules of new drug application, data protection and patent issues and understand their interrelationship. | ||||||
| 20 | PQ-20. Have awareness of his/her duties, rights and responsibilities and act based on Pharmacy Law and high professional ethical standards. | X | |||||
| 21 | PQ-21. Familiar with and actively pursue the personal and public health, environmental, and work safety issues. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 11 | 11 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 88 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(88/30) | 3 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| HEALTH COMMUNICATION and MEDIA | PHA5215628 | Spring Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. İpek EROĞLU |
| Name of Lecturer(s) | Assist.Prof. İpek EROĞLU |
| Assistant(s) | |
| Aim | This lesson aims to teach the basic concepts and the role of pharmacist in health communication and media. |
| Course Content | This course contains; An Introduction to Advertising,OK, so is this the right meaning?,Advertising; theories, concepts, and frameworks,Advertising: Strategies, Planning & Positioning,Creativity, Content & Appeals,Brand communications: the role of advertising,The Advertising Industry,Traditional Media,Digital media and emerging technologies,Media Planning,Measuring advertising efficiency and effectiveness,Standards and Responsibilities,Social media, health news and journalism,Contemporary Issues in Advertising. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Interpret basic concepts and basic elements of the health communication. | 10, 16, 19, 9 | C, E |
| 1.1. Distinguish health communication studies with a different target audience. | 10, 13, 16, 19, 4, 9 | C, E |
| 1.2. Evaluate health communication in the patients, pharmacists and doctors triangle. | 13, 16, 9 | C, E |
| 1.3. Interpret concept of contact from a health communication point of view. | 10, 16, 19, 5, 9 | C, E |
| 2. Explain basic concepts in the media and the importance of media in health communication. | 13, 16, 19, 37, 9 | C, E |
| 2.1. Interpret the different media channels that alter depending on the changing profile of the target audience's effects on health communication. | 10, 13, 16, 19, 4, 5, 9 | C, E |
| 2.2. Compare health communication studies on central media, local media, social media and in medical journals. | 10, 13, 19, 2, 4, 9 | C, E |
| 2.3. Discuss the role of health reporting in the media on health communication. | 10, 13, 16, 19, 4, 9 | C, E |
| 3. Evaluate studies on health communication in different media channels. | 10, 13, 16, 19, 2, 4, 9 | C, E |
| 3.1. Interpret health news on central media, newspapers, and television. | 10, 13, 16, 19, 4, 9 | C, E |
| 3.2. Compare health news in medical journals with other media factors. | 10, 13, 16, 19, 4, 9 | C, E |
| 3.3. Prepare news for social and local media. | 12, 14, 2, 4, 5, 6 | C, E |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | C: Multiple-Choice Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | An Introduction to Advertising | 1,2 |
| 2 | OK, so is this the right meaning? | 1,2 |
| 3 | Advertising; theories, concepts, and frameworks | 1,2 |
| 4 | Advertising: Strategies, Planning & Positioning | 1,2 |
| 5 | Creativity, Content & Appeals | 1,2 |
| 6 | Brand communications: the role of advertising | 1,2 |
| 7 | The Advertising Industry | 1,2 |
| 8 | Traditional Media | 1,2 |
| 9 | Digital media and emerging technologies | 1,2 |
| 10 | Media Planning | 1,2 |
| 11 | Measuring advertising efficiency and effectiveness | 1,2 |
| 12 | Standards and Responsibilities | 1,2 |
| 13 | Social media, health news and journalism | 1,2 |
| 14 | Contemporary Issues in Advertising | 1,2 |
| Resources |
| 1. The course notes will be given to the students. 2. Elliott, C., Greenberg J. (2021). Communication and Health: Media, Marketing and Risk. Palgrave Macmillan |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Skilfully use information technology to access, follow, evaluate and apply current knowledge in the field of Pharmaceutical Sciences. | X | |||||
| 2 | PQ-2. Have advanced knowledge in APIs and DPs. | ||||||
| 3 | PQ-3. Collaborate with the experts for collection, interpretation, application and declaration of data in Pharmaceutical Sciences field. | X | |||||
| 4 | PQ-4. Provide best patient counseling services and medication therapy management using his/her knowledge and pharmaceutical information systems to improve the quality of life and safety of patient. | X | |||||
| 5 | PQ-5. Capable of organizing and administering a drugstore as per responsibilities prescribed under the Pharmacy Law, using skills, knowledge and advanced technology systems. | X | |||||
| 6 | PQ-6. Skilfully use computer programs and advanced technology related to the Pharmaceutical Sciences. | ||||||
| 7 | PQ-7. Provide solutions to the professional issues using scientific knowledge and data. | ||||||
| 8 | PQ-8. Perform identification, quality control and standardization of the drug products. | ||||||
| 9 | PQ-9. Prepare and implement developmental plans for his/her subordinates, frequently evaluate their progress and make necessary adjustments. | X | |||||
| 10 | PQ-10. Capable of conducting independent studies with his/her advanced knowledge in pharmaceutical sciences, takes responsibilities in professional organizations and efficiently collaborates with the members of his/her own organization as well as other organizations. | X | |||||
| 11 | PQ-11. Clearly show signs of adoption of life-long learning and openness to further development. | X | |||||
| 12 | PQ-12. Critically evaluate their knowledge in pharmaceutical sciences. | X | |||||
| 13 | PQ-13. Closely follow and evaluate the national and international professional developments. | ||||||
| 14 | PQ-14. Record and document all professional activities and applications. | ||||||
| 15 | PQ-15. Communicate all necessary information about medicines to patient, medical personnel and public. | X | |||||
| 16 | PQ-16. Proficient in English to communicate and follow current knowledge in pharmaceutical sciences. | ||||||
| 17 | PQ-17. Inform officials and organizations about the issues with the quality assurance of pharmaceutical products. | ||||||
| 18 | PQ-18. Actively involve in the preparation of APIs, every stage of the formulation and production of DPs. | ||||||
| 19 | PQ-19. Knowledgable in the regulatory rules of new drug application, data protection and patent issues and understand their interrelationship. | ||||||
| 20 | PQ-20. Have awareness of his/her duties, rights and responsibilities and act based on Pharmacy Law and high professional ethical standards. | X | |||||
| 21 | PQ-21. Familiar with and actively pursue the personal and public health, environmental, and work safety issues. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |