Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DRUG MARKETING | PHA5115612 | Fall Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. İpek EROĞLU |
| Name of Lecturer(s) | Assist.Prof. İpek EROĞLU |
| Assistant(s) | |
| Aim | The aim of this course is to teach the basic principles of pharmaceutical marketing and sales, as well as basic information about marketing and sales personnel, and to provide students with the necessary knowledge and skills to structure the pharmaceutical market. |
| Course Content | This course contains; What is marketing and sales,Product Life Cycle in Pharmaceuticals (Trends, Identification, Approval and Monitoring),New product development (R&D) and growth strategies in the market,The marketing and sale personnel and tasks ,Pricing,Pharmaceutical Brands and Patents,Pharmaceutical Promotion Mix and Promotional Activities,Marketing and Ethics,Pharmaceuticals and their Role in Sustainability,Pharmacy and Design,Pharmaceutical marketing and sales force,Importance of communication in pharmaceutical marketing and sales,Sales and Marketing as a Team Work,Pharmaceutical Marketing Information Systems (IMS Health, Medula, RxMediaPharma, etc.). |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Be able to structure the market for the pharmaceutical product. | 14, 9 | C |
| 1.1. Analyses the life cycle of the product. | 3, 9 | C |
| 1.2. Reports marketing research of the product. | 12, 3 | C |
| 1.3. Determines growth strategies for the product in the market. | 3, 9 | C |
| 1.4. Determines the most appropriate pricing for the product in the market. | 3, 9 | C |
| 2. Will be able to design marketing and sales in the pharmaceutical industry. | 3, 9 | C |
| 2.1. Manages the marketing and sales force of the pharmaceutical brand in the market. | 3, 9 | C |
| 2.2. Manages team play in sales and marketing. | 3, 9 | C |
| 3. Will be able to use pharmaceutical marketing information systems. | 3, 9 | C |
| 3.1. Defines RxMediaPharma. | 3, 9 | C |
| 3.2. Defines Medula. | 3, 9 | C |
| 3.3. Defines IMS Health. | 3, 9 | C |
| Teaching Methods: | 12: Problem Solving Method, 14: Self Study Method, 3: Problem Baded Learning Model, 9: Lecture Method |
| Assessment Methods: | C: Multiple-Choice Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | What is marketing and sales | 1 |
| 2 | Product Life Cycle in Pharmaceuticals (Trends, Identification, Approval and Monitoring) | 1 |
| 3 | New product development (R&D) and growth strategies in the market | 1 |
| 4 | The marketing and sale personnel and tasks | 1 |
| 5 | Pricing | 1 |
| 6 | Pharmaceutical Brands and Patents | 1 |
| 7 | Pharmaceutical Promotion Mix and Promotional Activities | 1 |
| 8 | Marketing and Ethics | 1 |
| 9 | Pharmaceuticals and their Role in Sustainability | 1 |
| 10 | Pharmacy and Design | 1 |
| 11 | Pharmaceutical marketing and sales force | 1 |
| 12 | Importance of communication in pharmaceutical marketing and sales | 1 |
| 13 | Sales and Marketing as a Team Work | 1 |
| 14 | Pharmaceutical Marketing Information Systems (IMS Health, Medula, RxMediaPharma, etc.) | 1 |
| Resources |
| 1. Lecture notes will be given to the students. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Skilfully use information technology to access, follow, evaluate and apply current knowledge in the field of Pharmaceutical Sciences. | X | |||||
| 2 | PQ-2. Have advanced knowledge in APIs and DPs. | X | |||||
| 3 | PQ-3. Collaborate with the experts for collection, interpretation, application and declaration of data in Pharmaceutical Sciences field. | X | |||||
| 4 | PQ-4. Provide best patient counseling services and medication therapy management using his/her knowledge and pharmaceutical information systems to improve the quality of life and safety of patient. | ||||||
| 5 | PQ-5. Capable of organizing and administering a drugstore as per responsibilities prescribed under the Pharmacy Law, using skills, knowledge and advanced technology systems. | X | |||||
| 6 | PQ-6. Skilfully use computer programs and advanced technology related to the Pharmaceutical Sciences. | ||||||
| 7 | PQ-7. Provide solutions to the professional issues using scientific knowledge and data. | ||||||
| 8 | PQ-8. Perform identification, quality control and standardization of the drug products. | ||||||
| 9 | PQ-9. Prepare and implement developmental plans for his/her subordinates, frequently evaluate their progress and make necessary adjustments. | X | |||||
| 10 | PQ-10. Capable of conducting independent studies with his/her advanced knowledge in pharmaceutical sciences, takes responsibilities in professional organizations and efficiently collaborates with the members of his/her own organization as well as other organizations. | X | |||||
| 11 | PQ-11. Clearly show signs of adoption of life-long learning and openness to further development. | X | |||||
| 12 | PQ-12. Critically evaluate their knowledge in pharmaceutical sciences. | ||||||
| 13 | PQ-13. Closely follow and evaluate the national and international professional developments. | ||||||
| 14 | PQ-14. Record and document all professional activities and applications. | X | |||||
| 15 | PQ-15. Communicate all necessary information about medicines to patient, medical personnel and public. | X | |||||
| 16 | PQ-16. Proficient in English to communicate and follow current knowledge in pharmaceutical sciences. | ||||||
| 17 | PQ-17. Inform officials and organizations about the issues with the quality assurance of pharmaceutical products. | X | |||||
| 18 | PQ-18. Actively involve in the preparation of APIs, every stage of the formulation and production of DPs. | ||||||
| 19 | PQ-19. Knowledgable in the regulatory rules of new drug application, data protection and patent issues and understand their interrelationship. | X | |||||
| 20 | PQ-20. Have awareness of his/her duties, rights and responsibilities and act based on Pharmacy Law and high professional ethical standards. | X | |||||
| 21 | PQ-21. Familiar with and actively pursue the personal and public health, environmental, and work safety issues. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 11 | 11 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 88 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(88/30) | 3 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DRUG MARKETING | PHA5115612 | Fall Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. İpek EROĞLU |
| Name of Lecturer(s) | Assist.Prof. İpek EROĞLU |
| Assistant(s) | |
| Aim | The aim of this course is to teach the basic principles of pharmaceutical marketing and sales, as well as basic information about marketing and sales personnel, and to provide students with the necessary knowledge and skills to structure the pharmaceutical market. |
| Course Content | This course contains; What is marketing and sales,Product Life Cycle in Pharmaceuticals (Trends, Identification, Approval and Monitoring),New product development (R&D) and growth strategies in the market,The marketing and sale personnel and tasks ,Pricing,Pharmaceutical Brands and Patents,Pharmaceutical Promotion Mix and Promotional Activities,Marketing and Ethics,Pharmaceuticals and their Role in Sustainability,Pharmacy and Design,Pharmaceutical marketing and sales force,Importance of communication in pharmaceutical marketing and sales,Sales and Marketing as a Team Work,Pharmaceutical Marketing Information Systems (IMS Health, Medula, RxMediaPharma, etc.). |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Be able to structure the market for the pharmaceutical product. | 14, 9 | C |
| 1.1. Analyses the life cycle of the product. | 3, 9 | C |
| 1.2. Reports marketing research of the product. | 12, 3 | C |
| 1.3. Determines growth strategies for the product in the market. | 3, 9 | C |
| 1.4. Determines the most appropriate pricing for the product in the market. | 3, 9 | C |
| 2. Will be able to design marketing and sales in the pharmaceutical industry. | 3, 9 | C |
| 2.1. Manages the marketing and sales force of the pharmaceutical brand in the market. | 3, 9 | C |
| 2.2. Manages team play in sales and marketing. | 3, 9 | C |
| 3. Will be able to use pharmaceutical marketing information systems. | 3, 9 | C |
| 3.1. Defines RxMediaPharma. | 3, 9 | C |
| 3.2. Defines Medula. | 3, 9 | C |
| 3.3. Defines IMS Health. | 3, 9 | C |
| Teaching Methods: | 12: Problem Solving Method, 14: Self Study Method, 3: Problem Baded Learning Model, 9: Lecture Method |
| Assessment Methods: | C: Multiple-Choice Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | What is marketing and sales | 1 |
| 2 | Product Life Cycle in Pharmaceuticals (Trends, Identification, Approval and Monitoring) | 1 |
| 3 | New product development (R&D) and growth strategies in the market | 1 |
| 4 | The marketing and sale personnel and tasks | 1 |
| 5 | Pricing | 1 |
| 6 | Pharmaceutical Brands and Patents | 1 |
| 7 | Pharmaceutical Promotion Mix and Promotional Activities | 1 |
| 8 | Marketing and Ethics | 1 |
| 9 | Pharmaceuticals and their Role in Sustainability | 1 |
| 10 | Pharmacy and Design | 1 |
| 11 | Pharmaceutical marketing and sales force | 1 |
| 12 | Importance of communication in pharmaceutical marketing and sales | 1 |
| 13 | Sales and Marketing as a Team Work | 1 |
| 14 | Pharmaceutical Marketing Information Systems (IMS Health, Medula, RxMediaPharma, etc.) | 1 |
| Resources |
| 1. Lecture notes will be given to the students. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Skilfully use information technology to access, follow, evaluate and apply current knowledge in the field of Pharmaceutical Sciences. | X | |||||
| 2 | PQ-2. Have advanced knowledge in APIs and DPs. | X | |||||
| 3 | PQ-3. Collaborate with the experts for collection, interpretation, application and declaration of data in Pharmaceutical Sciences field. | X | |||||
| 4 | PQ-4. Provide best patient counseling services and medication therapy management using his/her knowledge and pharmaceutical information systems to improve the quality of life and safety of patient. | ||||||
| 5 | PQ-5. Capable of organizing and administering a drugstore as per responsibilities prescribed under the Pharmacy Law, using skills, knowledge and advanced technology systems. | X | |||||
| 6 | PQ-6. Skilfully use computer programs and advanced technology related to the Pharmaceutical Sciences. | ||||||
| 7 | PQ-7. Provide solutions to the professional issues using scientific knowledge and data. | ||||||
| 8 | PQ-8. Perform identification, quality control and standardization of the drug products. | ||||||
| 9 | PQ-9. Prepare and implement developmental plans for his/her subordinates, frequently evaluate their progress and make necessary adjustments. | X | |||||
| 10 | PQ-10. Capable of conducting independent studies with his/her advanced knowledge in pharmaceutical sciences, takes responsibilities in professional organizations and efficiently collaborates with the members of his/her own organization as well as other organizations. | X | |||||
| 11 | PQ-11. Clearly show signs of adoption of life-long learning and openness to further development. | X | |||||
| 12 | PQ-12. Critically evaluate their knowledge in pharmaceutical sciences. | ||||||
| 13 | PQ-13. Closely follow and evaluate the national and international professional developments. | ||||||
| 14 | PQ-14. Record and document all professional activities and applications. | X | |||||
| 15 | PQ-15. Communicate all necessary information about medicines to patient, medical personnel and public. | X | |||||
| 16 | PQ-16. Proficient in English to communicate and follow current knowledge in pharmaceutical sciences. | ||||||
| 17 | PQ-17. Inform officials and organizations about the issues with the quality assurance of pharmaceutical products. | X | |||||
| 18 | PQ-18. Actively involve in the preparation of APIs, every stage of the formulation and production of DPs. | ||||||
| 19 | PQ-19. Knowledgable in the regulatory rules of new drug application, data protection and patent issues and understand their interrelationship. | X | |||||
| 20 | PQ-20. Have awareness of his/her duties, rights and responsibilities and act based on Pharmacy Law and high professional ethical standards. | X | |||||
| 21 | PQ-21. Familiar with and actively pursue the personal and public health, environmental, and work safety issues. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |