Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|
| CONSUMER BEHAVIOR | PSY4115807 | Fall Semester | 3+0 | 3 | 6 |
| Course Program | Salı 10:00-10:45 Salı 11:00-11:45 Salı 12:00-12:45 Salı 12:45-13:30 |
| Prerequisites Courses | |
| Recommended Elective Courses | |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Hande GÜNDOĞAN SÜTÜVEN |
| Name of Lecturer(s) | Assist.Prof. Hande GÜNDOĞAN SÜTÜVEN, Lect. Helin ÖZEREN |
| Assistant(s) | |
| Aim | The aim of this course is to comprehensively examine the psychological processes that influence individuals' purchasing decisions and behaviors, and to address perception, attitude, learning, memory, emotion, motivation, personality, culture, and social environmental factors in decision-making processes. |
| Course Content | This course contains; Introduction to Consumer Behavior : Buying, Having and Being,Consumer Behavior and Well-Being ,Perception,Learning and Memory,Affect and Motivation ,Self: Mind, Body, Gender,Personality, Life Styles and Values,Attitudes and Persuasive Communication,Decision Making Process,Group Interaction and Social Media,Income, Social Class, Culture and Sub Cultures ,Consumer Behavior and Neuropsychology,Consumer Behaviour Models:Classical and Contemporary Approaches-I,Consumer Behaviour Models:Classical and Contemporary Approaches-II. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.Ability to define consumer behavior and distinguish the differences between concepts. | | |
| 6.Ability to explain the relationship between consumer behavior and marketing strategies. | | |
| 2. Ability to define consumer behavior models and compare their historical development. | | |
| 3. Ability to relate the impact of perception, emotion, motivation, individual and cultural differences on consumer behavior. | | |
| 4. Ability to question the different decision-making processes of consumers. | | |
| 5. Ability to express neuropsychological studies on consumer behavior. | | |
| Teaching Methods: | |
| Assessment Methods: | |
Course Outline
| Order | Subjects | Preliminary Work |
|---|
| 1 | Introduction to Consumer Behavior : Buying, Having and Being | CB, l.2 |
| 2 | Consumer Behavior and Well-Being | CB, B1.3 |
| 3 | Perception | CB, C2.2 |
| 4 | Learning and Memory | CB,C2.3 |
| 5 | Affect and Motivation | CB,C2.5 article |
| 6 | Self: Mind, Body, Gender | CB,C2.4, CB,C2.6 |
| 7 | Personality, Life Styles and Values | CB,C2.6 CB, C2.5 |
| 8 | Attitudes and Persuasive Communication | CB,C7 |
| 9 | Decision Making Process | CB,C3.8 |
| 10 | Group Interaction and Social Media | CB,C3.10 |
| 11 | Income, Social Class, Culture and Sub Cultures | CB,C4.12 |
| 12 | Consumer Behavior and Neuropsychology | article |
| 13 | Consumer Behaviour Models:Classical and Contemporary Approaches-I | article |
| 14 | Consumer Behaviour Models:Classical and Contemporary Approaches-II | article |
| Resources |
| Solomon, M. (2020). Tüketici Davranışları : Satın Alma, Sahip Olma ve Varoluş ( Çev. Nurettin Parıltı, Elif Akagün Ergin). Nobel Akademik Yayıncılık
Shaw,S., Bagozzi,R. (2017). The Neuropsychology of Consumer Behavior and Marketing. Consumer Psychology Review. DOI: 10.1002/arcp.1006
Cohen,J.,Pham, M.,Andrade, E. (1991). Affect and Consumer Behavior. Handbook of Consumer Behavior, p.297-334
Bell, H. A. (2011). A contemporary framework for emotions in consumer decision-making: Moving beyond traditional models. International Journal of Business and Social Sciences, 2(17), 12-16.
Daniela, M. A. (2011). Fundamental theories on consumer behaviour: An overview of the influences impacting consumer behaviour. Economic Sciences Series, 837
|
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications |
| No | Program Qualification | Contribution Level |
| 1 | 2 | 3 | 4 | 5 |
| 1 | Knows the basic concepts of research and application-oriented sub-fields of psychology and the basic theories of these fields. | | | X | | |
| 2 | Can compare theories and schools in the history of psychology, and relate new developments with this knowledge. | | | | | |
| 3 | Can recognize and interpret the problems they encounter and offer solutions using their expert knowledge. | | | X | | |
| 4 | Can investigate a problem with scientific methods, interpret findings and turn the results into a scientific publication. | | | X | | |
| 5 | Can lead the project, plan and manage the activities in a team established to solve the problems related to their field. | | | | | |
| 6 | Can question and criticize new ideas from a scientific point of view without taking sides. | | | | | |
| 7 | They adopt the principle of lifelong learning and can follow new developments in their field. | | | X | | |
| 8 | Can share their findings, knowledge and solution suggestions about a problem with colleagues or people outside of their field in written or oral form, in an appropriate language. | | | X | | |
| 9 | They have a sense of social responsibility and can use their professional achievements in solving problems in their near and far surroundings. | | X | | | |
| 10 | Speaks English at least at B1 level to follow international professional developments. | | | X | | |
| 11 | Has basic computer skills and can communicate with colleagues on up-to-date platforms. | | | | | |
| 12 | Knows the basic tools of psychology used in assessment and evaluation and can use these tools. | | | | | |
| 13 | Knows professional responsibilities, authorization, and limits, recognizes psychological problems, can make the right referral for their solution, and abides by ethical principles in research and practice. | | | X | | |
| 14 | They consider individual and cultural differences in research and practice and take these differences into account while evaluating the research results. | | | X | | |
Assessment Methods
| Contribution Level | Absolute Evaluation |
| Rate of Midterm Exam to Success | | 40 |
| Rate of Final Exam to Success | | 60 |
| Total | | 100 |
| ECTS / Workload Table |
| Activities | Number of | Duration(Hour) | Total Workload(Hour) |
| Course Hours | 14 | 3 | 42 |
| Guided Problem Solving | 14 | 3 | 42 |
| Resolution of Homework Problems and Submission as a Report | 3 | 5 | 15 |
| Term Project | 1 | 20 | 20 |
| Presentation of Project / Seminar | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Midterm Exam | 1 | 25 | 25 |
| General Exam | 1 | 30 | 30 |
| Performance Task, Maintenance Plan | 0 | 0 | 0 |
| Total Workload(Hour) | 174 |
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(174/30) | 6 |
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|
| CONSUMER BEHAVIOR | PSY4115807 | Fall Semester | 3+0 | 3 | 6 |
| Course Program | Salı 10:00-10:45 Salı 11:00-11:45 Salı 12:00-12:45 Salı 12:45-13:30 |
| Prerequisites Courses | |
| Recommended Elective Courses | |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Hande GÜNDOĞAN SÜTÜVEN |
| Name of Lecturer(s) | Assist.Prof. Hande GÜNDOĞAN SÜTÜVEN, Lect. Helin ÖZEREN |
| Assistant(s) | |
| Aim | The aim of this course is to comprehensively examine the psychological processes that influence individuals' purchasing decisions and behaviors, and to address perception, attitude, learning, memory, emotion, motivation, personality, culture, and social environmental factors in decision-making processes. |
| Course Content | This course contains; Introduction to Consumer Behavior : Buying, Having and Being,Consumer Behavior and Well-Being ,Perception,Learning and Memory,Affect and Motivation ,Self: Mind, Body, Gender,Personality, Life Styles and Values,Attitudes and Persuasive Communication,Decision Making Process,Group Interaction and Social Media,Income, Social Class, Culture and Sub Cultures ,Consumer Behavior and Neuropsychology,Consumer Behaviour Models:Classical and Contemporary Approaches-I,Consumer Behaviour Models:Classical and Contemporary Approaches-II. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.Ability to define consumer behavior and distinguish the differences between concepts. | | |
| 6.Ability to explain the relationship between consumer behavior and marketing strategies. | | |
| 2. Ability to define consumer behavior models and compare their historical development. | | |
| 3. Ability to relate the impact of perception, emotion, motivation, individual and cultural differences on consumer behavior. | | |
| 4. Ability to question the different decision-making processes of consumers. | | |
| 5. Ability to express neuropsychological studies on consumer behavior. | | |
| Teaching Methods: | |
| Assessment Methods: | |
Course Outline
| Order | Subjects | Preliminary Work |
|---|
| 1 | Introduction to Consumer Behavior : Buying, Having and Being | CB, l.2 |
| 2 | Consumer Behavior and Well-Being | CB, B1.3 |
| 3 | Perception | CB, C2.2 |
| 4 | Learning and Memory | CB,C2.3 |
| 5 | Affect and Motivation | CB,C2.5 article |
| 6 | Self: Mind, Body, Gender | CB,C2.4, CB,C2.6 |
| 7 | Personality, Life Styles and Values | CB,C2.6 CB, C2.5 |
| 8 | Attitudes and Persuasive Communication | CB,C7 |
| 9 | Decision Making Process | CB,C3.8 |
| 10 | Group Interaction and Social Media | CB,C3.10 |
| 11 | Income, Social Class, Culture and Sub Cultures | CB,C4.12 |
| 12 | Consumer Behavior and Neuropsychology | article |
| 13 | Consumer Behaviour Models:Classical and Contemporary Approaches-I | article |
| 14 | Consumer Behaviour Models:Classical and Contemporary Approaches-II | article |
| Resources |
| Solomon, M. (2020). Tüketici Davranışları : Satın Alma, Sahip Olma ve Varoluş ( Çev. Nurettin Parıltı, Elif Akagün Ergin). Nobel Akademik Yayıncılık
Shaw,S., Bagozzi,R. (2017). The Neuropsychology of Consumer Behavior and Marketing. Consumer Psychology Review. DOI: 10.1002/arcp.1006
Cohen,J.,Pham, M.,Andrade, E. (1991). Affect and Consumer Behavior. Handbook of Consumer Behavior, p.297-334
Bell, H. A. (2011). A contemporary framework for emotions in consumer decision-making: Moving beyond traditional models. International Journal of Business and Social Sciences, 2(17), 12-16.
Daniela, M. A. (2011). Fundamental theories on consumer behaviour: An overview of the influences impacting consumer behaviour. Economic Sciences Series, 837
|
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications |
| No | Program Qualification | Contribution Level |
| 1 | 2 | 3 | 4 | 5 |
| 1 | Knows the basic concepts of research and application-oriented sub-fields of psychology and the basic theories of these fields. | | | X | | |
| 2 | Can compare theories and schools in the history of psychology, and relate new developments with this knowledge. | | | | | |
| 3 | Can recognize and interpret the problems they encounter and offer solutions using their expert knowledge. | | | X | | |
| 4 | Can investigate a problem with scientific methods, interpret findings and turn the results into a scientific publication. | | | X | | |
| 5 | Can lead the project, plan and manage the activities in a team established to solve the problems related to their field. | | | | | |
| 6 | Can question and criticize new ideas from a scientific point of view without taking sides. | | | | | |
| 7 | They adopt the principle of lifelong learning and can follow new developments in their field. | | | X | | |
| 8 | Can share their findings, knowledge and solution suggestions about a problem with colleagues or people outside of their field in written or oral form, in an appropriate language. | | | X | | |
| 9 | They have a sense of social responsibility and can use their professional achievements in solving problems in their near and far surroundings. | | X | | | |
| 10 | Speaks English at least at B1 level to follow international professional developments. | | | X | | |
| 11 | Has basic computer skills and can communicate with colleagues on up-to-date platforms. | | | | | |
| 12 | Knows the basic tools of psychology used in assessment and evaluation and can use these tools. | | | | | |
| 13 | Knows professional responsibilities, authorization, and limits, recognizes psychological problems, can make the right referral for their solution, and abides by ethical principles in research and practice. | | | X | | |
| 14 | They consider individual and cultural differences in research and practice and take these differences into account while evaluating the research results. | | | X | | |
Assessment Methods
| Contribution Level | Absolute Evaluation |
| Rate of Midterm Exam to Success | | 40 |
| Rate of Final Exam to Success | | 60 |
| Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 15:20Son Güncelleme Tarihi: 05/10/2023 - 15:21
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