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Course Detail

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
STRATEGIC MANAGEMENT-Spring Semester3+036
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeElective
Course CoordinatorAssoc.Prof. Yasin GÖÇGÜN
Name of Lecturer(s)Assist.Prof. Filiz MIZRAK
Assistant(s)
AimExplain the interaction of the various components of a business, Analyze the environment and identify strategic issues and options, Integrate financial, managerial, accounting, marketing, and human resources decisions into a coherent business strategy, Explain how to implement strategic plans, Explain how to evaluate strategic plan outcomes and how to adjust strategies in response to environmental contingencies
Course ContentThis course contains; Introduction to Strategic Management,Strategic Management: Creating Competitive Advantages,Analyzing the External Environment of the Firm,Assessing the Internal Environment of the Firm,Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources,Business-Level Strategy: Creatingand Sustaining Competitive Advantages,Corporate-Level Strategy: Creating Value through Diversification,International Strategy: Creating Value in Global Markets,Entrepreneurial Strategy and Competitive Dynamics,Strategic Control and Corporate Governance,Creating Effective Organizational Designs,Strategic Leadership: Creating a Learning Organization and an Ethical Organization,Managing Innovation and Fostering Corporate Entrepreneurship,Overview.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1. Explain a range of strategic management theories16, 9A, E
2. Analyze the internal and external environments of an organization by applying appropriate theories, models and heuristics.14, 16, 9A, E
3. Undertake an applied research project in the field of strategic management 10, 14, 16, 9F
4. Explain how to apply evidence-based best practice strategy analysis and execution16, 9A, E
5. Demonstrate a critical understanding of strategic management theories and current empirical research associated with the topics covered in this course10, 14, 16, 9A, E
6. Communicate effectively in oral and written forms about strategic management theories and their application using appropriate concepts, logic and rhetorical conventions9A, E
Teaching Methods:10: Discussion Method, 14: Self Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam, E: Homework, F: Project Task

Course Outline

OrderSubjectsPreliminary Work
1Introduction to Strategic Management
2Strategic Management: Creating Competitive AdvantagesStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 1
3Analyzing the External Environment of the FirmStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 2
4Assessing the Internal Environment of the FirmStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 3
5Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible ResourcesStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 4
6Business-Level Strategy: Creatingand Sustaining Competitive AdvantagesStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 5
7Corporate-Level Strategy: Creating Value through DiversificationStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 6
8International Strategy: Creating Value in Global MarketsStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 7
9Entrepreneurial Strategy and Competitive DynamicsStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 8
10Strategic Control and Corporate GovernanceStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 9
11Creating Effective Organizational DesignsStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 10
12Strategic Leadership: Creating a Learning Organization and an Ethical OrganizationStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 11
13Managing Innovation and Fostering Corporate EntrepreneurshipStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 12
14Overview
Resources
Textbook: Strategic Management: Creating Competitive Advantages, 10th Edition By Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee and G.T. Lumpkin

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in the solution of complex engineering problems.
X
2
Ability to formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
X
3
Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose.
X
4
Ability to select and use modern techniques and tools needed for analyzing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively.
X
5
Ability to design and conduct experiments, gather data, analyze and interpret results for investigating complex engineering problems or discipline specific research questions.
X
6
Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
X
7
Ability to communicate effectively, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.
X
8
Awareness of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
X
9
Knowledge on behavior according ethical principles, professional and ethical responsibility and standards used in engineering practices.
X
10
Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
X
11
Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 30
Rate of Final Exam to Success 70
Total 100
ECTS / Workload Table
ActivitiesNumber ofDuration(Hour)Total Workload(Hour)
Course Hours000
Guided Problem Solving000
Resolution of Homework Problems and Submission as a Report000
Term Project000
Presentation of Project / Seminar000
Quiz000
Midterm Exam000
General Exam000
Performance Task, Maintenance Plan000
Total Workload(Hour)0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Detail Informations of the Course

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
STRATEGIC MANAGEMENT-Spring Semester3+036
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeElective
Course CoordinatorAssoc.Prof. Yasin GÖÇGÜN
Name of Lecturer(s)Assist.Prof. Filiz MIZRAK
Assistant(s)
AimExplain the interaction of the various components of a business, Analyze the environment and identify strategic issues and options, Integrate financial, managerial, accounting, marketing, and human resources decisions into a coherent business strategy, Explain how to implement strategic plans, Explain how to evaluate strategic plan outcomes and how to adjust strategies in response to environmental contingencies
Course ContentThis course contains; Introduction to Strategic Management,Strategic Management: Creating Competitive Advantages,Analyzing the External Environment of the Firm,Assessing the Internal Environment of the Firm,Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources,Business-Level Strategy: Creatingand Sustaining Competitive Advantages,Corporate-Level Strategy: Creating Value through Diversification,International Strategy: Creating Value in Global Markets,Entrepreneurial Strategy and Competitive Dynamics,Strategic Control and Corporate Governance,Creating Effective Organizational Designs,Strategic Leadership: Creating a Learning Organization and an Ethical Organization,Managing Innovation and Fostering Corporate Entrepreneurship,Overview.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1. Explain a range of strategic management theories16, 9A, E
2. Analyze the internal and external environments of an organization by applying appropriate theories, models and heuristics.14, 16, 9A, E
3. Undertake an applied research project in the field of strategic management 10, 14, 16, 9F
4. Explain how to apply evidence-based best practice strategy analysis and execution16, 9A, E
5. Demonstrate a critical understanding of strategic management theories and current empirical research associated with the topics covered in this course10, 14, 16, 9A, E
6. Communicate effectively in oral and written forms about strategic management theories and their application using appropriate concepts, logic and rhetorical conventions9A, E
Teaching Methods:10: Discussion Method, 14: Self Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam, E: Homework, F: Project Task

Course Outline

OrderSubjectsPreliminary Work
1Introduction to Strategic Management
2Strategic Management: Creating Competitive AdvantagesStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 1
3Analyzing the External Environment of the FirmStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 2
4Assessing the Internal Environment of the FirmStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 3
5Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible ResourcesStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 4
6Business-Level Strategy: Creatingand Sustaining Competitive AdvantagesStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 5
7Corporate-Level Strategy: Creating Value through DiversificationStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 6
8International Strategy: Creating Value in Global MarketsStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 7
9Entrepreneurial Strategy and Competitive DynamicsStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 8
10Strategic Control and Corporate GovernanceStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 9
11Creating Effective Organizational DesignsStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 10
12Strategic Leadership: Creating a Learning Organization and an Ethical OrganizationStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 11
13Managing Innovation and Fostering Corporate EntrepreneurshipStrategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 12
14Overview
Resources
Textbook: Strategic Management: Creating Competitive Advantages, 10th Edition By Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee and G.T. Lumpkin

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in the solution of complex engineering problems.
X
2
Ability to formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
X
3
Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose.
X
4
Ability to select and use modern techniques and tools needed for analyzing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively.
X
5
Ability to design and conduct experiments, gather data, analyze and interpret results for investigating complex engineering problems or discipline specific research questions.
X
6
Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
X
7
Ability to communicate effectively, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.
X
8
Awareness of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
X
9
Knowledge on behavior according ethical principles, professional and ethical responsibility and standards used in engineering practices.
X
10
Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
X
11
Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 30
Rate of Final Exam to Success 70
Total 100

Numerical Data

Student Success

Ekleme Tarihi: 09/10/2023 - 10:42Son Güncelleme Tarihi: 09/10/2023 - 10:43