The aim of this course is for the student to; To ensure that students understand the basic features of social media, learn the functions of social media platforms, have detailed information about social media strategies and master digital content production.
Course Content
This course contains; New Communication Technologies and Their Effects on Daily Life,Concept and Scope of New Media, Characteristics of New Media,Internet and Web Applications,Content Production on Social Media,Social Media and Its Features,Social Media Platforms ,Social Media Strategies,Digital Storytelling and Content Production,Digital Storytelling and Content Production Sample Presentations,Social Media Tracking and Measurement,Content Production and presentation,Content Production and presentation,Content Production and presentation,Content Production and presentation.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Knows the functions of social media platforms
14, 5, 9
A, E
Defines the purposes of social media communication
14, 5, 9
E, F
Understands storytelling in social media
14, 5, 9
E, F
Teaching Methods:
14: Self Study Method, 5: Cooperative Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
New Communication Technologies and Their Effects on Daily Life
Related Reading
2
Concept and Scope of New Media, Characteristics of New Media
Related Reading
3
Internet and Web Applications
Related Reading
4
Content Production on Social Media
Related Reading
5
Social Media and Its Features
Related Reading
6
Social Media Platforms
Related Reading
7
Social Media Strategies
Related Reading
8
Digital Storytelling and Content Production
Related Reading
9
Digital Storytelling and Content Production Sample Presentations
Related Reading
10
Social Media Tracking and Measurement
Related Reading
11
Content Production and presentation
Related Reading
12
Content Production and presentation
Related Reading
13
Content Production and presentation
Related Reading
14
Content Production and presentation
Related Reading
Resources
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
6
1
6
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
2
10
20
Presentation of Project / Seminar
1
30
30
Quiz
0
0
0
Midterm Exam
1
20
20
General Exam
1
30
30
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
148
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(148/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
SOCIAL MEDIA APPLICATIONS
YMİ4111622
Fall Semester
2+1
2,5
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Ahmet Serkan OKAY
Name of Lecturer(s)
Assist.Prof. Ahmet Serkan OKAY
Assistant(s)
Aim
The aim of this course is for the student to; To ensure that students understand the basic features of social media, learn the functions of social media platforms, have detailed information about social media strategies and master digital content production.
Course Content
This course contains; New Communication Technologies and Their Effects on Daily Life,Concept and Scope of New Media, Characteristics of New Media,Internet and Web Applications,Content Production on Social Media,Social Media and Its Features,Social Media Platforms ,Social Media Strategies,Digital Storytelling and Content Production,Digital Storytelling and Content Production Sample Presentations,Social Media Tracking and Measurement,Content Production and presentation,Content Production and presentation,Content Production and presentation,Content Production and presentation.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Knows the functions of social media platforms
14, 5, 9
A, E
Defines the purposes of social media communication
14, 5, 9
E, F
Understands storytelling in social media
14, 5, 9
E, F
Teaching Methods:
14: Self Study Method, 5: Cooperative Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
New Communication Technologies and Their Effects on Daily Life
Related Reading
2
Concept and Scope of New Media, Characteristics of New Media
Related Reading
3
Internet and Web Applications
Related Reading
4
Content Production on Social Media
Related Reading
5
Social Media and Its Features
Related Reading
6
Social Media Platforms
Related Reading
7
Social Media Strategies
Related Reading
8
Digital Storytelling and Content Production
Related Reading
9
Digital Storytelling and Content Production Sample Presentations
Related Reading
10
Social Media Tracking and Measurement
Related Reading
11
Content Production and presentation
Related Reading
12
Content Production and presentation
Related Reading
13
Content Production and presentation
Related Reading
14
Content Production and presentation
Related Reading
Resources
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
