The aim of this course is; to provide detailed information about the effective use of new media in advertising projects.
Course Content
This course contains; New Communication Technologies and Marketing Communication Relationship,New Media Concept and Scope, Features of New Media,New Consumer, Generations and Features of Generations,Concept of Advertising& Advertising Types
,Mediums of Advertising-1,Mediums of Advertising-2,Advertising and Creativity,Advertising Strategies,Advertising Production Process,Internet Advertising,Video Advertising&Viral Advertising,Search Engine Optimization (SEO)& Search Engine Marketing (SEM),Social Media Advertising&Mobil Advertising,Case Studies.
150 Soruda Geleneksel ve Dijital Reklamcılık, Recep Yılmaz ve M. Nur Erdem, Umuttepe Yayınları, Kocaeli, 2016.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
2
10
20
Resolution of Homework Problems and Submission as a Report
2
10
20
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
2
10
20
General Exam
1
30
30
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
132
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(132/30)
4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
NEW MEDIA and ADVENTISING
YMİ3250850
Spring Semester
3+0
3
4
Course Program
Salı 12:00-12:45
Salı 12:45-13:30
Salı 13:30-14:15
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Assoc.Prof. Korhan MAVNACIOĞLU
Name of Lecturer(s)
Assoc.Prof. Korhan MAVNACIOĞLU
Assistant(s)
Aim
The aim of this course is; to provide detailed information about the effective use of new media in advertising projects.
Course Content
This course contains; New Communication Technologies and Marketing Communication Relationship,New Media Concept and Scope, Features of New Media,New Consumer, Generations and Features of Generations,Concept of Advertising& Advertising Types
,Mediums of Advertising-1,Mediums of Advertising-2,Advertising and Creativity,Advertising Strategies,Advertising Production Process,Internet Advertising,Video Advertising&Viral Advertising,Search Engine Optimization (SEO)& Search Engine Marketing (SEM),Social Media Advertising&Mobil Advertising,Case Studies.
150 Soruda Geleneksel ve Dijital Reklamcılık, Recep Yılmaz ve M. Nur Erdem, Umuttepe Yayınları, Kocaeli, 2016.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
