Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| NEW APPROACHES in DIGITALIZATION and MARKETING | YMİ3215527 | Spring Semester | 3+0 | 3 | 5 |
| Course Program | Salı 09:00-09:45 Salı 10:00-10:45 Salı 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Asena TEMELLİ COŞGUN |
| Name of Lecturer(s) | Assist.Prof. Asena TEMELLİ COŞGUN |
| Assistant(s) | |
| Aim | The aim of this course is to enable students to comprehend the concept of marketing, the historical development of marketing and marketing practices that transform with changing dynamics. |
| Course Content | This course contains; Digital Marketing Mix and Its Key Attributes,Marketing 4.0, Digital Marketing Applications: Virtual Reality,Digital Marketing Practices: Content Marketing and Social Media Marketing,Digital Marketing and Artificial Intelligence Applications,Digital Marketing Applications: Student Presentations,Course Presentation Definition and Purpose of Marketing,Basic Concepts and Development Process of Marketing,Transition from Traditional Marketing Approach to Modern Marketing Approach,The Changing Role of Marketing and Marketing Mix,Digital Marketing: Understanding Digital Marketing with Statistics,Characteristics of Digital Marketing: Differences Between Digital Marketing and Traditional Marketing,Digital Marketing Applications: Augmented Reality and Real Time Marketing,Digital Marketing and Storytelling,Digital Marketing: SEO and SEM,Digital Marketing Applications: Student Presentations,Digital Marketing Applications: Student Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Examine digital marketing strategies and analyze their impact on business success. | 10, 9 | A, E |
| Understand the effective use of social media platforms and increase customer engagement on these platforms. | 11, 2, 9 | F |
| Examines the integration of data analytics and artificial intelligence applications into marketing processes. | 11, 2, 9 | A, E |
| Investigates the role of mobile technologies and applications in marketing activities. | 10, 9 | A |
| Anticipate future marketing trends and develop strategies to adapt to these trends. | 11, 13, 6 | A, F |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 2: Project Based Learning Model, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 0 | Digital Marketing Mix and Its Key Attributes | Reading the relevant documents |
| 0 | Marketing 4.0, Digital Marketing Applications: Virtual Reality | Reading the relevant documents |
| 0 | Digital Marketing Practices: Content Marketing and Social Media Marketing | Reading the relevant documents |
| 0 | Digital Marketing and Artificial Intelligence Applications | Reading the relevant documents |
| 0 | Digital Marketing Applications: Student Presentations | Reading the relevant documents |
| 1 | Course Presentation Definition and Purpose of Marketing | Reading the relevant documents |
| 2 | Basic Concepts and Development Process of Marketing | Reading the relevant documents |
| 3 | Transition from Traditional Marketing Approach to Modern Marketing Approach | Reading the relevant documents |
| 4 | The Changing Role of Marketing and Marketing Mix | Reading the relevant documents |
| 5 | Digital Marketing: Understanding Digital Marketing with Statistics | Reading the relevant documents |
| 6 | Characteristics of Digital Marketing: Differences Between Digital Marketing and Traditional Marketing | Reading the relevant documents |
| 8 | Digital Marketing Applications: Augmented Reality and Real Time Marketing | Reading the relevant documents |
| 9 | Digital Marketing and Storytelling | Reading the relevant documents |
| 11 | Digital Marketing: SEO and SEM | Reading the relevant documents |
| 12 | Digital Marketing Applications: Student Presentations | Reading the relevant documents |
| 13 | Digital Marketing Applications: Student Presentations | Reading the relevant documents |
| Resources |
| Lecturer's Notes, Presentations |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | ||||||
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | ||||||
| 4 | Plans new media projects and implements them. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | ||||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 11 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Uses tools related to new media and communications, efficiently. | ||||||
| 14 | Develops and implement new media projects specifically developed for media organizations. | ||||||
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 0 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| NEW APPROACHES in DIGITALIZATION and MARKETING | YMİ3215527 | Spring Semester | 3+0 | 3 | 5 |
| Course Program | Salı 09:00-09:45 Salı 10:00-10:45 Salı 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Asena TEMELLİ COŞGUN |
| Name of Lecturer(s) | Assist.Prof. Asena TEMELLİ COŞGUN |
| Assistant(s) | |
| Aim | The aim of this course is to enable students to comprehend the concept of marketing, the historical development of marketing and marketing practices that transform with changing dynamics. |
| Course Content | This course contains; Digital Marketing Mix and Its Key Attributes,Marketing 4.0, Digital Marketing Applications: Virtual Reality,Digital Marketing Practices: Content Marketing and Social Media Marketing,Digital Marketing and Artificial Intelligence Applications,Digital Marketing Applications: Student Presentations,Course Presentation Definition and Purpose of Marketing,Basic Concepts and Development Process of Marketing,Transition from Traditional Marketing Approach to Modern Marketing Approach,The Changing Role of Marketing and Marketing Mix,Digital Marketing: Understanding Digital Marketing with Statistics,Characteristics of Digital Marketing: Differences Between Digital Marketing and Traditional Marketing,Digital Marketing Applications: Augmented Reality and Real Time Marketing,Digital Marketing and Storytelling,Digital Marketing: SEO and SEM,Digital Marketing Applications: Student Presentations,Digital Marketing Applications: Student Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Examine digital marketing strategies and analyze their impact on business success. | 10, 9 | A, E |
| Understand the effective use of social media platforms and increase customer engagement on these platforms. | 11, 2, 9 | F |
| Examines the integration of data analytics and artificial intelligence applications into marketing processes. | 11, 2, 9 | A, E |
| Investigates the role of mobile technologies and applications in marketing activities. | 10, 9 | A |
| Anticipate future marketing trends and develop strategies to adapt to these trends. | 11, 13, 6 | A, F |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 2: Project Based Learning Model, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 0 | Digital Marketing Mix and Its Key Attributes | Reading the relevant documents |
| 0 | Marketing 4.0, Digital Marketing Applications: Virtual Reality | Reading the relevant documents |
| 0 | Digital Marketing Practices: Content Marketing and Social Media Marketing | Reading the relevant documents |
| 0 | Digital Marketing and Artificial Intelligence Applications | Reading the relevant documents |
| 0 | Digital Marketing Applications: Student Presentations | Reading the relevant documents |
| 1 | Course Presentation Definition and Purpose of Marketing | Reading the relevant documents |
| 2 | Basic Concepts and Development Process of Marketing | Reading the relevant documents |
| 3 | Transition from Traditional Marketing Approach to Modern Marketing Approach | Reading the relevant documents |
| 4 | The Changing Role of Marketing and Marketing Mix | Reading the relevant documents |
| 5 | Digital Marketing: Understanding Digital Marketing with Statistics | Reading the relevant documents |
| 6 | Characteristics of Digital Marketing: Differences Between Digital Marketing and Traditional Marketing | Reading the relevant documents |
| 8 | Digital Marketing Applications: Augmented Reality and Real Time Marketing | Reading the relevant documents |
| 9 | Digital Marketing and Storytelling | Reading the relevant documents |
| 11 | Digital Marketing: SEO and SEM | Reading the relevant documents |
| 12 | Digital Marketing Applications: Student Presentations | Reading the relevant documents |
| 13 | Digital Marketing Applications: Student Presentations | Reading the relevant documents |
| Resources |
| Lecturer's Notes, Presentations |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | ||||||
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | ||||||
| 4 | Plans new media projects and implements them. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | ||||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 11 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Uses tools related to new media and communications, efficiently. | ||||||
| 14 | Develops and implement new media projects specifically developed for media organizations. | ||||||
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |