The aim of this course is to provide students with knowledge of podcasting and marketing, and to ensure they develop the skills necessary to create podcasts.
Course Content
This course contains; Podcasting,Podcast Marketing,Podcast Theme Selection and Listeners,Podcast Content Production,Podcast Editing,Podcast Recording and Production,Studio Course,Application 1 - Theme Determination,Application 2 - Content Production,Application 3 - Content Production and Editorial Correction,Application 4 - Podcast Recording,Application 4 - Podcast Recording,Final testing process of broadcast recordings.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
The student defines the basic definitions and concepts in the field of Podcast production and marketing.
10, 16, 6
A, E
2.The student prepares a Podcast program proposal and program draft.
10, 16, 6, 9
A, E
3.The student writes Podcast program content.
10, 16, 6, 9
A, E
4.Prepare and publish podcast products.
10, 16, 6, 9
A, E
5.Defines podcast broadcast statistics and listener profiles.
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Podcasting
The topic content of the relevant week should be read.
2
Podcast Marketing
The topic content of the relevant week should be read.
3
Podcast Theme Selection and Listeners
The topic content of the relevant week should be read.
4
Podcast Content Production
The topic content of the relevant week should be read.
6
Podcast Editing
The topic content of the relevant week should be read.
7
Podcast Recording and Production
The topic content of the relevant week should be read.
8
Studio Course
The topic content of the relevant week should be read.
9
Application 1 - Theme Determination
The topic content of the relevant week should be read.
10
Application 2 - Content Production
The topic content of the relevant week should be read.
11
Application 3 - Content Production and Editorial Correction
The topic content of the relevant week should be read.
12
Application 4 - Podcast Recording
The topic content of the relevant week should be read.
13
Application 4 - Podcast Recording
The topic content of the relevant week should be read.
14
Final testing process of broadcast recordings
The topic content of the relevant week should be read.
Resources
Podcast Production and Marketing / Daniel Rowels-Ciaran Rogers
Herkes Podcast Yapabilir - Kişisel ve Kurumsal Podcast'ini Kolayca Başlat!-Özcan Yazıcı
Yeni Sesli Kültür: Podcast- Özgül Birsen
Sectoral reports
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
10
6
60
Quiz
0
0
0
Midterm Exam
1
24
24
General Exam
1
36
36
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
162
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(162/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
PODCAST PUBLISHING and MARKETING
YMİ4114916
Fall Semester
2+1
2,5
5
Course Program
Pazartesi 12:00-12:45
Pazartesi 12:45-13:30
Pazartesi 13:30-14:15
Cumartesi 12:00-12:45
Cumartesi 12:45-13:30
Cumartesi 13:30-14:15
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Assist.Prof. Ahmet Serkan OKAY
Name of Lecturer(s)
Assist.Prof. Ahmet Serkan OKAY
Assistant(s)
Aim
The aim of this course is to provide students with knowledge of podcasting and marketing, and to ensure they develop the skills necessary to create podcasts.
Course Content
This course contains; Podcasting,Podcast Marketing,Podcast Theme Selection and Listeners,Podcast Content Production,Podcast Editing,Podcast Recording and Production,Studio Course,Application 1 - Theme Determination,Application 2 - Content Production,Application 3 - Content Production and Editorial Correction,Application 4 - Podcast Recording,Application 4 - Podcast Recording,Final testing process of broadcast recordings.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
The student defines the basic definitions and concepts in the field of Podcast production and marketing.
10, 16, 6
A, E
2.The student prepares a Podcast program proposal and program draft.
10, 16, 6, 9
A, E
3.The student writes Podcast program content.
10, 16, 6, 9
A, E
4.Prepare and publish podcast products.
10, 16, 6, 9
A, E
5.Defines podcast broadcast statistics and listener profiles.
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Podcasting
The topic content of the relevant week should be read.
2
Podcast Marketing
The topic content of the relevant week should be read.
3
Podcast Theme Selection and Listeners
The topic content of the relevant week should be read.
4
Podcast Content Production
The topic content of the relevant week should be read.
6
Podcast Editing
The topic content of the relevant week should be read.
7
Podcast Recording and Production
The topic content of the relevant week should be read.
8
Studio Course
The topic content of the relevant week should be read.
9
Application 1 - Theme Determination
The topic content of the relevant week should be read.
10
Application 2 - Content Production
The topic content of the relevant week should be read.
11
Application 3 - Content Production and Editorial Correction
The topic content of the relevant week should be read.
12
Application 4 - Podcast Recording
The topic content of the relevant week should be read.
13
Application 4 - Podcast Recording
The topic content of the relevant week should be read.
14
Final testing process of broadcast recordings
The topic content of the relevant week should be read.
Resources
Podcast Production and Marketing / Daniel Rowels-Ciaran Rogers
Herkes Podcast Yapabilir - Kişisel ve Kurumsal Podcast'ini Kolayca Başlat!-Özcan Yazıcı
Yeni Sesli Kültür: Podcast- Özgül Birsen
Sectoral reports
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
