Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| THEMATIC BROADCASTING | YMİ3174640 | Fall Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Olga UNTİLA KAPLAN |
| Name of Lecturer(s) | Assoc.Prof. Kemal ÇELİK |
| Assistant(s) | Lect. Bahtiyar Sis |
| Aim | To provide students with information about thematic television and radio broadcasting which has become increasingly important in recent years. |
| Course Content | This course contains; Introduction to thematic broadcasting,Broadcasting type in Turkey,Television Channel Contents,Digitalization and Development of Thematic Channels,Thematic Channels and Televiewers,TV Expectation-Value Model of Satisfaction,Uses and Associating with Satisfaction Theory,Midterm Exam,News, Documentary and Sports Channels,Cinema, TV Series, Music and Entertainment Channels,Children and Religious Publications,Advertising Policies in Thematic Channels,Application Processes of Thematic Publishing,Group Project Creation and Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Description of basic concepts related to thematic publishing | 20, 23, 9 | A |
| 2. Giving examples from thematic publications | 11, 13, 20, 21, 37, 9 | A |
| 3. Ability to perform audience positioning analysis in thematic channels | 12, 13, 19, 20, 21, 5 | A |
| 4. To be able to evaluate thematic publishing in the light of uses and satisfaction theory | 12, 19, 20, 23, 3, 9 | A |
| 5. To distinguish the types and channels of television broadcasting in Turkey | 16, 20, 4, 9 | |
| 6. Discuss the role and importance of advertising policies in thematic channels | 10, 16, 19, 20, 37, 4, 9 |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 21: Simulation Technique, 23: Concept Map Technique, 3: Problem Baded Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to thematic broadcasting | Examination of course materials and articles |
| 2 | Broadcasting type in Turkey | Examination of course materials and articles |
| 3 | Television Channel Contents | Examination of course materials and articles |
| 4 | Digitalization and Development of Thematic Channels | Examination of course materials and articles |
| 5 | Thematic Channels and Televiewers | Examination of course materials and articles |
| 6 | TV Expectation-Value Model of Satisfaction | Examination of course materials and articles |
| 7 | Uses and Associating with Satisfaction Theory | Examination of course materials and articles |
| 8 | Midterm Exam | Repeating the subjects studied |
| 9 | News, Documentary and Sports Channels | Examination of course materials and articles |
| 10 | Cinema, TV Series, Music and Entertainment Channels | Examination of course materials and articles |
| 11 | Children and Religious Publications | Examination of course materials and articles |
| 12 | Advertising Policies in Thematic Channels | Examination of course materials and articles |
| 13 | Application Processes of Thematic Publishing | Examination of course materials and articles |
| 14 | Group Project Creation and Evaluation | Application of theoretical knowledge in practice |
| Resources |
| Course notes and thematic publications about thematic publishing |
| (1) Emine Sayılgan, Medya Sektöründe Bir Uzmanlaşma Olgu Olarak Tematik Kanallar ve İzleyici Çeşitliliğinin Tematik Kanal Oluşumundaki Rolü, Gümüşhane Üniversitesi Elektronik Dergisi, Cilt: 2, Sayı: 3, Mart 2014. (2) Mihalis Kuyucu, Türkiye'de Tematik TV Yayıncılığı: Gençlerin Tematik Televizyon İzleme Alışkanlıklarının Televizyon Yayıncılığına Olan Yansımaları, Internatıonal Journal of Social Science, Nr: 32, p. 249-265, Winter III, 2015. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | X | |||||
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | X | |||||
| 4 | Plans new media projects and implements them. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Uses tools related to new media and communications, efficiently. | X | |||||
| 14 | Develops and implement new media projects specifically developed for media organizations. | X | |||||
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 1 | 14 | |||
| Guided Problem Solving | 7 | 3 | 21 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 10 | 20 | |||
| Term Project | 10 | 3 | 30 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 30 | 30 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 145 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(145/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| THEMATIC BROADCASTING | YMİ3174640 | Fall Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Olga UNTİLA KAPLAN |
| Name of Lecturer(s) | Assoc.Prof. Kemal ÇELİK |
| Assistant(s) | Lect. Bahtiyar Sis |
| Aim | To provide students with information about thematic television and radio broadcasting which has become increasingly important in recent years. |
| Course Content | This course contains; Introduction to thematic broadcasting,Broadcasting type in Turkey,Television Channel Contents,Digitalization and Development of Thematic Channels,Thematic Channels and Televiewers,TV Expectation-Value Model of Satisfaction,Uses and Associating with Satisfaction Theory,Midterm Exam,News, Documentary and Sports Channels,Cinema, TV Series, Music and Entertainment Channels,Children and Religious Publications,Advertising Policies in Thematic Channels,Application Processes of Thematic Publishing,Group Project Creation and Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Description of basic concepts related to thematic publishing | 20, 23, 9 | A |
| 2. Giving examples from thematic publications | 11, 13, 20, 21, 37, 9 | A |
| 3. Ability to perform audience positioning analysis in thematic channels | 12, 13, 19, 20, 21, 5 | A |
| 4. To be able to evaluate thematic publishing in the light of uses and satisfaction theory | 12, 19, 20, 23, 3, 9 | A |
| 5. To distinguish the types and channels of television broadcasting in Turkey | 16, 20, 4, 9 | |
| 6. Discuss the role and importance of advertising policies in thematic channels | 10, 16, 19, 20, 37, 4, 9 |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 21: Simulation Technique, 23: Concept Map Technique, 3: Problem Baded Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to thematic broadcasting | Examination of course materials and articles |
| 2 | Broadcasting type in Turkey | Examination of course materials and articles |
| 3 | Television Channel Contents | Examination of course materials and articles |
| 4 | Digitalization and Development of Thematic Channels | Examination of course materials and articles |
| 5 | Thematic Channels and Televiewers | Examination of course materials and articles |
| 6 | TV Expectation-Value Model of Satisfaction | Examination of course materials and articles |
| 7 | Uses and Associating with Satisfaction Theory | Examination of course materials and articles |
| 8 | Midterm Exam | Repeating the subjects studied |
| 9 | News, Documentary and Sports Channels | Examination of course materials and articles |
| 10 | Cinema, TV Series, Music and Entertainment Channels | Examination of course materials and articles |
| 11 | Children and Religious Publications | Examination of course materials and articles |
| 12 | Advertising Policies in Thematic Channels | Examination of course materials and articles |
| 13 | Application Processes of Thematic Publishing | Examination of course materials and articles |
| 14 | Group Project Creation and Evaluation | Application of theoretical knowledge in practice |
| Resources |
| Course notes and thematic publications about thematic publishing |
| (1) Emine Sayılgan, Medya Sektöründe Bir Uzmanlaşma Olgu Olarak Tematik Kanallar ve İzleyici Çeşitliliğinin Tematik Kanal Oluşumundaki Rolü, Gümüşhane Üniversitesi Elektronik Dergisi, Cilt: 2, Sayı: 3, Mart 2014. (2) Mihalis Kuyucu, Türkiye'de Tematik TV Yayıncılığı: Gençlerin Tematik Televizyon İzleme Alışkanlıklarının Televizyon Yayıncılığına Olan Yansımaları, Internatıonal Journal of Social Science, Nr: 32, p. 249-265, Winter III, 2015. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | X | |||||
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | X | |||||
| 4 | Plans new media projects and implements them. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Uses tools related to new media and communications, efficiently. | X | |||||
| 14 | Develops and implement new media projects specifically developed for media organizations. | X | |||||
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |