Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| COMMUNICATION THEORIES | YMİ2150430 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Salı 14:30-15:15 Salı 15:30-16:15 Salı 16:30-17:15 Cumartesi 14:30-15:15 Cumartesi 15:30-16:15 Cumartesi 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Asena TEMELLİ COŞGUN |
| Name of Lecturer(s) | Assist.Prof. Asena TEMELLİ COŞGUN |
| Assistant(s) | |
| Aim | The approach, theory and models developed in the field of communication and media studies are discussed in relation to the general social theory. As the basic concepts and arguments of the theories that are evaluated in this direction are put forth, the historical, cultural and intellectual context in which the theories are produced is clarified. |
| Course Content | This course contains; Evaluation of the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies" and periodicals and classifications related to communication theories,to Society and Communication; From Face-to-Face Communication to Mass Communication; Historical Development of Communication Studies; Different Orientations in Mass Communication Studies,The Concept of Mass Society and the Development of Mass Society; Mass Culture; Theorists and Approaches to Mass Society; The Role of Mass Communication Tools,Comparative Analysis of Mainstream Communication Theories and Critical Communication Theories; Early American Communication Studies I: Chicago School: Philosophy of the School, Centrality of Communication, Symbolic Interactionism, Main Criticisms of the School,Development and Key Features of Mainstream Communication Approaches; Powerful Effects Paradigm in Mainstream Approaches (Walter Lippmann and Public Opinion, Laswell's Communication Approach, Magic Bullet/Hypodermic Needle Model, Shannon and Weaver's Information Theory),Limited Effects Paradigm in Mainstream Communication Studies (Hovland and Persuasion, Two-Step Flow Theory, Uses and Gratifications); Reemergence of Powerful Effects Paradigm (Agenda-Setting, Framing Theory, Dependency Theory, Spiral of Silence),Cultivation Theory and Cultural Indicators Project (George Gerbner); Other Theories and Models: Gatekeeping Model, Information Deficit Hypothesis, Diffusion of Innovations Model, Riley and Riley's Sociological Model; Psychological Theories: Festinger's Cognitive Dissonance Theory, ABX Balance Model, Westley and MacLean's Mediated Communication Model; Technological Approaches to Communication (H. Innis and McLuhan),Critical Communication Theories: Frankfurt School, Critical Theory, and Culture Industry (Adorno and Horkheimer),British Cultural Studies: Raymond Williams and Flow Theory, Stuart Hall - Encoding/Decoding, Culture and Popular Culture,Gramsci and Hegemony - 'Consent Concept,' Louis Althusser - State Ideological Apparatuses, Structuralist Linguistics and Semiotics (Saussure and Barthes),Political Economy of Communication: Corporateization Process, Commodification of Communication, Globalization, Neoliberal Policies, and New Capitalism, Consumer Society,Michel Foucault and the Society of Surveillance,Jean Baudrillard and the Hyperreality Concept, Reading Media Messages in the Post-Truth Era,Globalization and Communication: Manuel Castells' Information Age, The Power of Communication. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Describe the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies". | 19, 9 | A |
| Explain the media concept of mass society and mass culture approach. | 19, 9 | A |
| Describe the strong influence approach and the syringe / hypodermic needle model. | 19, 9 | A |
| Explain the communication researches based on psychology and social psychology, the concept of humiliation and threshold supervision. | 19, 9 | A |
| The strong influence approach explains the two-stage flow theory of communication and the conception of opinion. | 19, 9 | A |
| Explain the basic arguments and representatives of the theory of use and satisfaction. | 19, 9 | A |
| Evaluates the communication and media research of the Chicago School. | 19, 9 | A |
| It explains Critical Communication Theories. | 19, 9 | A |
| Teaching Methods: | 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Evaluation of the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies" and periodicals and classifications related to communication theories | Levent Yaylagül Mass Communication Theories p. 13-37 Burak Özçetin Mass Communication Theories p.21-34 |
| 2 | to Society and Communication; From Face-to-Face Communication to Mass Communication; Historical Development of Communication Studies; Different Orientations in Mass Communication Studies | Levent Yaylagül Mass Communication Theories p. 13-37 |
| 3 | The Concept of Mass Society and the Development of Mass Society; Mass Culture; Theorists and Approaches to Mass Society; The Role of Mass Communication Tools | Burak Özçetin Mass Communication Theories p. 39-54 |
| 4 | Comparative Analysis of Mainstream Communication Theories and Critical Communication Theories; Early American Communication Studies I: Chicago School: Philosophy of the School, Centrality of Communication, Symbolic Interactionism, Main Criticisms of the School | Levent Yaylagül Mass Communication Theories p. 29-37 Burak Özçetin Mass Communication Theories p. 57-82 |
| 5 | Development and Key Features of Mainstream Communication Approaches; Powerful Effects Paradigm in Mainstream Approaches (Walter Lippmann and Public Opinion, Laswell's Communication Approach, Magic Bullet/Hypodermic Needle Model, Shannon and Weaver's Information Theory) | Levent Yaylagül Mass Communication Theories p. 55-58 Burak Özçetin Mass Communication Theories p. 85-97 |
| 6 | Limited Effects Paradigm in Mainstream Communication Studies (Hovland and Persuasion, Two-Step Flow Theory, Uses and Gratifications); Reemergence of Powerful Effects Paradigm (Agenda-Setting, Framing Theory, Dependency Theory, Spiral of Silence) | Burak Özçetin Mass Communication Theories p. 99-128 |
| 7 | Cultivation Theory and Cultural Indicators Project (George Gerbner); Other Theories and Models: Gatekeeping Model, Information Deficit Hypothesis, Diffusion of Innovations Model, Riley and Riley's Sociological Model; Psychological Theories: Festinger's Cognitive Dissonance Theory, ABX Balance Model, Westley and MacLean's Mediated Communication Model; Technological Approaches to Communication (H. Innis and McLuhan) | Burak Özçetin Mass Communication Theories p. 128-153 Levent Yaylagül Mass Communication Theories p. 61-72 |
| 8 | Critical Communication Theories: Frankfurt School, Critical Theory, and Culture Industry (Adorno and Horkheimer) | Burak Özçetin Mass Communication Theories p. 161-173 |
| 9 | British Cultural Studies: Raymond Williams and Flow Theory, Stuart Hall - Encoding/Decoding, Culture and Popular Culture | Burak Özçetin Mass Communication Theories p. 181-200 |
| 10 | Gramsci and Hegemony - 'Consent Concept,' Louis Althusser - State Ideological Apparatuses, Structuralist Linguistics and Semiotics (Saussure and Barthes) | Levent Yaylagül Mass Communication Theories p. 113-130 |
| 11 | Political Economy of Communication: Corporateization Process, Commodification of Communication, Globalization, Neoliberal Policies, and New Capitalism, Consumer Society | Burak Özçetin Mass Communication Theories 207-226 J. Baudrillard Consumer Society, Armand Mattelart Beyin İğfal Şebekesi |
| 12 | Michel Foucault and the Society of Surveillance | Aldous Huxley-Brave New World George Orwell -1984 Neil Postman Amusing Ourselves to Death |
| 13 | Jean Baudrillard and the Hyperreality Concept, Reading Media Messages in the Post-Truth Era | Watching the film "The Truman Show" and the documentary "The Great Hack" |
| 14 | Globalization and Communication: Manuel Castells' Information Age, The Power of Communication | Burak Özçetin Mass Communication Theories p. 262-265 Levent Yaylagül Mass Communication Theories p. 193-204 |
| Resources |
| 1. R. Kaya, İktidar Yumağı: Medya-Sermaye-Devlet. Ankara: İmge Kitabevi. sf. 23-33 ve 44-64, 2009. 2. D. Laughey, Medya Çalışmaları: Teoriler ve Yaklaşımlar. Çev. Ali Toprak. İstanbul: Kalkedon. sf. 9-24, 2010 3. A. Swingewood, Kitle Kültürü Efsanesi. Çev. Aykut Kansu. Ankara: Bilim ve Sanat Yayınları. sf. 17-29, 1996 4. M. Bourse ve H. Yücel İletişim Bilimlerinin Serüveni. İstanbul: Ayrıntı Yayınları. sf. 78-84, 2012 5. D. Laughey, Medya Çalışmaları: Teoriler ve Yaklaşımlar. Çev. Ali Toprak. İstanbul: Kalkedon. sf. 39-44, 2010 6. E. Maigret, Medya ve İletişim Sosyolojisi. Çev. Halime Yücel. İstanbul: İletişim Yayınları. sf. 69-81, 2011 7. J. Fiske, İletişim Çalışmalarına Giriş. 2. baskı. Çev. Süleyman İrvan. Ankara: Bilim ve Sanat Yayınları. sf. 194-202, 2003 8. O. Morva, Chicago Okulu: Pragmatik Sosyal Teoride İletişimin Keşfi. İstanbul: Doruk Yayınları. sf. 85-143, 2013 9. D. McQuail ve S. Windahl İletişim Modelleri: Kitle İletişim Çalışmalarında. Çev. Konca Yumlu. Ankara: İmge Yayınevi. sf. 127-131, 2005 10. E. Noelle-Neumann, “Suskunluk Sarmalı Kuramı’nın Medyayı Anlamaya Etkisi.” Medya Kültür Siyaset. Der. Süleyman İrvan. 2. Basım. Ankara: Alp Yayınları. sf. 379-391, 2002 11. N. Stevenson, Medya Kültürleri: Sosyal Teori ve Kitle İletişimi. Çev. Göze Orhon ve Barış Engin Aksoy. Ankara: Ütopya Yayınevi. (“Marshall McLuhan ve Kültürel Araçlar” bölümü sf. 195-216), 2008 12. N. Türkoğlu, İletişim Bilimlerinden Kültürel Çalışmalara Toplumsal İletişim: Tanımlar, Kavramlar, Tartışmalar. İstanbul: Urban Kitap. sf. 123-139, 2010 13. J. Tomlinson, John Kültürel Emperyalizm: Eleştirel Bir Giriş. Çev. Emrehan Zeybekoğlu. İstanbul: Ayrıntı Yayınları. sf. 57-74, 1999 14. N. Chomsky ve E. S. Herman Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği. Çev. Ender Abadoğlu. İstanbul: Aram Yayıncılık. sf. 75-120, 2006 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | X | |||||
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | X | |||||
| 4 | Plans new media projects and implements them. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Uses tools related to new media and communications, efficiently. | X | |||||
| 14 | Develops and implement new media projects specifically developed for media organizations. | X | |||||
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 8 | 1 | 8 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 3 | 15 | 45 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 35 | 35 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| COMMUNICATION THEORIES | YMİ2150430 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Salı 14:30-15:15 Salı 15:30-16:15 Salı 16:30-17:15 Cumartesi 14:30-15:15 Cumartesi 15:30-16:15 Cumartesi 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Asena TEMELLİ COŞGUN |
| Name of Lecturer(s) | Assist.Prof. Asena TEMELLİ COŞGUN |
| Assistant(s) | |
| Aim | The approach, theory and models developed in the field of communication and media studies are discussed in relation to the general social theory. As the basic concepts and arguments of the theories that are evaluated in this direction are put forth, the historical, cultural and intellectual context in which the theories are produced is clarified. |
| Course Content | This course contains; Evaluation of the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies" and periodicals and classifications related to communication theories,to Society and Communication; From Face-to-Face Communication to Mass Communication; Historical Development of Communication Studies; Different Orientations in Mass Communication Studies,The Concept of Mass Society and the Development of Mass Society; Mass Culture; Theorists and Approaches to Mass Society; The Role of Mass Communication Tools,Comparative Analysis of Mainstream Communication Theories and Critical Communication Theories; Early American Communication Studies I: Chicago School: Philosophy of the School, Centrality of Communication, Symbolic Interactionism, Main Criticisms of the School,Development and Key Features of Mainstream Communication Approaches; Powerful Effects Paradigm in Mainstream Approaches (Walter Lippmann and Public Opinion, Laswell's Communication Approach, Magic Bullet/Hypodermic Needle Model, Shannon and Weaver's Information Theory),Limited Effects Paradigm in Mainstream Communication Studies (Hovland and Persuasion, Two-Step Flow Theory, Uses and Gratifications); Reemergence of Powerful Effects Paradigm (Agenda-Setting, Framing Theory, Dependency Theory, Spiral of Silence),Cultivation Theory and Cultural Indicators Project (George Gerbner); Other Theories and Models: Gatekeeping Model, Information Deficit Hypothesis, Diffusion of Innovations Model, Riley and Riley's Sociological Model; Psychological Theories: Festinger's Cognitive Dissonance Theory, ABX Balance Model, Westley and MacLean's Mediated Communication Model; Technological Approaches to Communication (H. Innis and McLuhan),Critical Communication Theories: Frankfurt School, Critical Theory, and Culture Industry (Adorno and Horkheimer),British Cultural Studies: Raymond Williams and Flow Theory, Stuart Hall - Encoding/Decoding, Culture and Popular Culture,Gramsci and Hegemony - 'Consent Concept,' Louis Althusser - State Ideological Apparatuses, Structuralist Linguistics and Semiotics (Saussure and Barthes),Political Economy of Communication: Corporateization Process, Commodification of Communication, Globalization, Neoliberal Policies, and New Capitalism, Consumer Society,Michel Foucault and the Society of Surveillance,Jean Baudrillard and the Hyperreality Concept, Reading Media Messages in the Post-Truth Era,Globalization and Communication: Manuel Castells' Information Age, The Power of Communication. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Describe the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies". | 19, 9 | A |
| Explain the media concept of mass society and mass culture approach. | 19, 9 | A |
| Describe the strong influence approach and the syringe / hypodermic needle model. | 19, 9 | A |
| Explain the communication researches based on psychology and social psychology, the concept of humiliation and threshold supervision. | 19, 9 | A |
| The strong influence approach explains the two-stage flow theory of communication and the conception of opinion. | 19, 9 | A |
| Explain the basic arguments and representatives of the theory of use and satisfaction. | 19, 9 | A |
| Evaluates the communication and media research of the Chicago School. | 19, 9 | A |
| It explains Critical Communication Theories. | 19, 9 | A |
| Teaching Methods: | 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Evaluation of the concepts of "communication", "media", "mass media", "communication theories", "communication studies" and "media studies" and periodicals and classifications related to communication theories | Levent Yaylagül Mass Communication Theories p. 13-37 Burak Özçetin Mass Communication Theories p.21-34 |
| 2 | to Society and Communication; From Face-to-Face Communication to Mass Communication; Historical Development of Communication Studies; Different Orientations in Mass Communication Studies | Levent Yaylagül Mass Communication Theories p. 13-37 |
| 3 | The Concept of Mass Society and the Development of Mass Society; Mass Culture; Theorists and Approaches to Mass Society; The Role of Mass Communication Tools | Burak Özçetin Mass Communication Theories p. 39-54 |
| 4 | Comparative Analysis of Mainstream Communication Theories and Critical Communication Theories; Early American Communication Studies I: Chicago School: Philosophy of the School, Centrality of Communication, Symbolic Interactionism, Main Criticisms of the School | Levent Yaylagül Mass Communication Theories p. 29-37 Burak Özçetin Mass Communication Theories p. 57-82 |
| 5 | Development and Key Features of Mainstream Communication Approaches; Powerful Effects Paradigm in Mainstream Approaches (Walter Lippmann and Public Opinion, Laswell's Communication Approach, Magic Bullet/Hypodermic Needle Model, Shannon and Weaver's Information Theory) | Levent Yaylagül Mass Communication Theories p. 55-58 Burak Özçetin Mass Communication Theories p. 85-97 |
| 6 | Limited Effects Paradigm in Mainstream Communication Studies (Hovland and Persuasion, Two-Step Flow Theory, Uses and Gratifications); Reemergence of Powerful Effects Paradigm (Agenda-Setting, Framing Theory, Dependency Theory, Spiral of Silence) | Burak Özçetin Mass Communication Theories p. 99-128 |
| 7 | Cultivation Theory and Cultural Indicators Project (George Gerbner); Other Theories and Models: Gatekeeping Model, Information Deficit Hypothesis, Diffusion of Innovations Model, Riley and Riley's Sociological Model; Psychological Theories: Festinger's Cognitive Dissonance Theory, ABX Balance Model, Westley and MacLean's Mediated Communication Model; Technological Approaches to Communication (H. Innis and McLuhan) | Burak Özçetin Mass Communication Theories p. 128-153 Levent Yaylagül Mass Communication Theories p. 61-72 |
| 8 | Critical Communication Theories: Frankfurt School, Critical Theory, and Culture Industry (Adorno and Horkheimer) | Burak Özçetin Mass Communication Theories p. 161-173 |
| 9 | British Cultural Studies: Raymond Williams and Flow Theory, Stuart Hall - Encoding/Decoding, Culture and Popular Culture | Burak Özçetin Mass Communication Theories p. 181-200 |
| 10 | Gramsci and Hegemony - 'Consent Concept,' Louis Althusser - State Ideological Apparatuses, Structuralist Linguistics and Semiotics (Saussure and Barthes) | Levent Yaylagül Mass Communication Theories p. 113-130 |
| 11 | Political Economy of Communication: Corporateization Process, Commodification of Communication, Globalization, Neoliberal Policies, and New Capitalism, Consumer Society | Burak Özçetin Mass Communication Theories 207-226 J. Baudrillard Consumer Society, Armand Mattelart Beyin İğfal Şebekesi |
| 12 | Michel Foucault and the Society of Surveillance | Aldous Huxley-Brave New World George Orwell -1984 Neil Postman Amusing Ourselves to Death |
| 13 | Jean Baudrillard and the Hyperreality Concept, Reading Media Messages in the Post-Truth Era | Watching the film "The Truman Show" and the documentary "The Great Hack" |
| 14 | Globalization and Communication: Manuel Castells' Information Age, The Power of Communication | Burak Özçetin Mass Communication Theories p. 262-265 Levent Yaylagül Mass Communication Theories p. 193-204 |
| Resources |
| 1. R. Kaya, İktidar Yumağı: Medya-Sermaye-Devlet. Ankara: İmge Kitabevi. sf. 23-33 ve 44-64, 2009. 2. D. Laughey, Medya Çalışmaları: Teoriler ve Yaklaşımlar. Çev. Ali Toprak. İstanbul: Kalkedon. sf. 9-24, 2010 3. A. Swingewood, Kitle Kültürü Efsanesi. Çev. Aykut Kansu. Ankara: Bilim ve Sanat Yayınları. sf. 17-29, 1996 4. M. Bourse ve H. Yücel İletişim Bilimlerinin Serüveni. İstanbul: Ayrıntı Yayınları. sf. 78-84, 2012 5. D. Laughey, Medya Çalışmaları: Teoriler ve Yaklaşımlar. Çev. Ali Toprak. İstanbul: Kalkedon. sf. 39-44, 2010 6. E. Maigret, Medya ve İletişim Sosyolojisi. Çev. Halime Yücel. İstanbul: İletişim Yayınları. sf. 69-81, 2011 7. J. Fiske, İletişim Çalışmalarına Giriş. 2. baskı. Çev. Süleyman İrvan. Ankara: Bilim ve Sanat Yayınları. sf. 194-202, 2003 8. O. Morva, Chicago Okulu: Pragmatik Sosyal Teoride İletişimin Keşfi. İstanbul: Doruk Yayınları. sf. 85-143, 2013 9. D. McQuail ve S. Windahl İletişim Modelleri: Kitle İletişim Çalışmalarında. Çev. Konca Yumlu. Ankara: İmge Yayınevi. sf. 127-131, 2005 10. E. Noelle-Neumann, “Suskunluk Sarmalı Kuramı’nın Medyayı Anlamaya Etkisi.” Medya Kültür Siyaset. Der. Süleyman İrvan. 2. Basım. Ankara: Alp Yayınları. sf. 379-391, 2002 11. N. Stevenson, Medya Kültürleri: Sosyal Teori ve Kitle İletişimi. Çev. Göze Orhon ve Barış Engin Aksoy. Ankara: Ütopya Yayınevi. (“Marshall McLuhan ve Kültürel Araçlar” bölümü sf. 195-216), 2008 12. N. Türkoğlu, İletişim Bilimlerinden Kültürel Çalışmalara Toplumsal İletişim: Tanımlar, Kavramlar, Tartışmalar. İstanbul: Urban Kitap. sf. 123-139, 2010 13. J. Tomlinson, John Kültürel Emperyalizm: Eleştirel Bir Giriş. Çev. Emrehan Zeybekoğlu. İstanbul: Ayrıntı Yayınları. sf. 57-74, 1999 14. N. Chomsky ve E. S. Herman Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği. Çev. Ender Abadoğlu. İstanbul: Aram Yayıncılık. sf. 75-120, 2006 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | X | |||||
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | X | |||||
| 4 | Plans new media projects and implements them. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Uses tools related to new media and communications, efficiently. | X | |||||
| 14 | Develops and implement new media projects specifically developed for media organizations. | X | |||||
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |