Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DIGITAL MEDIA PLANNING | YMİ4114122 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Perşembe 09:00-09:45 Perşembe 10:00-10:45 Perşembe 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Saadet UĞURLU |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | |
| Aim | The aim of lesson; Understands and applies how to produce original and interactive content in line with the habits of internet users, how these content should be optimized, how they should be marketed and presented to the right target audience with appropriate tools. |
| Course Content | This course contains; Development processes from traditional media to new media,Social Status Scale and generations general information,Types of traditional advertising and its features,Internet advertising types and features,New consumer behavior,New and social media marketing,Reviewing previous course topics,Alternative advertising tools on the internet,Data Management on the Internet 1,Data Management on the Internet 2,Examination of digital media planning with examples from today,Sectoral example ,Student presentation and general evaluation,Student presentation and general evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 4.Applies and interprets digital strategies in content production. | 10, 2, 9 | A, E |
| 1. Summarizes the differences between traditional media and new media. | 10, 9 | A, E |
| 2. Explain the types of internet advertising. | 10, 11, 9 | A, E |
| 3. Evaluates digital content topics and consumed content. | 10, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 2: Project Based Learning Model, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Development processes from traditional media to new media | Course concepts can be examined |
| 2 | Social Status Scale and generations general information | Basic concepts can be examined |
| 3 | Types of traditional advertising and its features | The presentation available in the course files can be examined. |
| 4 | Internet advertising types and features | The presentation available in the course files can be examined. |
| 5 | New consumer behavior | The presentation available in the course files can be examined. |
| 6 | New and social media marketing | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
| 7 | Reviewing previous course topics | Course concepts can be examined |
| 8 | Alternative advertising tools on the internet | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
| 9 | Data Management on the Internet 1 | The loaded presentation in the course files can be examined. |
| 10 | Data Management on the Internet 2 | The loaded presentation in the course files can be examined. |
| 11 | Examination of digital media planning with examples from today | Sample campaigns can be examined |
| 12 | Sectoral example | Guest and sector can be researched |
| 13 | Student presentation and general evaluation | Group work preparations 1 |
| 14 | Student presentation and general evaluation | Group work preparations 2 |
| Resources |
| C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016. 2. S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017 3. Mehmet Özkundakçı: Medya Planlama, Hayat Yay.,2009. 4. Jonathan Bond,R. Kirshenbaum: Radar Altı İletişim, Mediacat Yay., Yay.,2003. 5. Sergio Zyman: Bildiğiniz Reklamcılığın Sonu, Mediacat Yay.,2003. 6. S. Uğurlu's lecture and sectoral notes |
| 1. Gerald Zaltman: Tüketici Nasıl Düşünür? MediaCat yay. ,2003. 2. Metin İnceoğlu: Tutum Algı İletişim, Siyasal Yay., 2011. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | X | |||||
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | X | |||||
| 4 | Plans new media projects and implements them. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Uses tools related to new media and communications, efficiently. | X | |||||
| 14 | Develops and implement new media projects specifically developed for media organizations. | X | |||||
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 2 | 14 | 28 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 14 | 28 | |||
| Term Project | 1 | 14 | 14 | |||
| Presentation of Project / Seminar | 2 | 14 | 28 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 14 | 14 | |||
| General Exam | 2 | 14 | 28 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 140 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(140/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DIGITAL MEDIA PLANNING | YMİ4114122 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Perşembe 09:00-09:45 Perşembe 10:00-10:45 Perşembe 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Saadet UĞURLU |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | |
| Aim | The aim of lesson; Understands and applies how to produce original and interactive content in line with the habits of internet users, how these content should be optimized, how they should be marketed and presented to the right target audience with appropriate tools. |
| Course Content | This course contains; Development processes from traditional media to new media,Social Status Scale and generations general information,Types of traditional advertising and its features,Internet advertising types and features,New consumer behavior,New and social media marketing,Reviewing previous course topics,Alternative advertising tools on the internet,Data Management on the Internet 1,Data Management on the Internet 2,Examination of digital media planning with examples from today,Sectoral example ,Student presentation and general evaluation,Student presentation and general evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 4.Applies and interprets digital strategies in content production. | 10, 2, 9 | A, E |
| 1. Summarizes the differences between traditional media and new media. | 10, 9 | A, E |
| 2. Explain the types of internet advertising. | 10, 11, 9 | A, E |
| 3. Evaluates digital content topics and consumed content. | 10, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 2: Project Based Learning Model, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Development processes from traditional media to new media | Course concepts can be examined |
| 2 | Social Status Scale and generations general information | Basic concepts can be examined |
| 3 | Types of traditional advertising and its features | The presentation available in the course files can be examined. |
| 4 | Internet advertising types and features | The presentation available in the course files can be examined. |
| 5 | New consumer behavior | The presentation available in the course files can be examined. |
| 6 | New and social media marketing | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
| 7 | Reviewing previous course topics | Course concepts can be examined |
| 8 | Alternative advertising tools on the internet | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
| 9 | Data Management on the Internet 1 | The loaded presentation in the course files can be examined. |
| 10 | Data Management on the Internet 2 | The loaded presentation in the course files can be examined. |
| 11 | Examination of digital media planning with examples from today | Sample campaigns can be examined |
| 12 | Sectoral example | Guest and sector can be researched |
| 13 | Student presentation and general evaluation | Group work preparations 1 |
| 14 | Student presentation and general evaluation | Group work preparations 2 |
| Resources |
| C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016. 2. S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017 3. Mehmet Özkundakçı: Medya Planlama, Hayat Yay.,2009. 4. Jonathan Bond,R. Kirshenbaum: Radar Altı İletişim, Mediacat Yay., Yay.,2003. 5. Sergio Zyman: Bildiğiniz Reklamcılığın Sonu, Mediacat Yay.,2003. 6. S. Uğurlu's lecture and sectoral notes |
| 1. Gerald Zaltman: Tüketici Nasıl Düşünür? MediaCat yay. ,2003. 2. Metin İnceoğlu: Tutum Algı İletişim, Siyasal Yay., 2011. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | X | |||||
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | X | |||||
| 4 | Plans new media projects and implements them. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Uses tools related to new media and communications, efficiently. | X | |||||
| 14 | Develops and implement new media projects specifically developed for media organizations. | X | |||||
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |