Produce orijinal interactive content in line with the habits of Internet users and explains the how the contents should be optimized, presented within a layout.
Course Content
This course contains; Explanation of the qualities of digital content
,Explanation of the concepts of digital content,The process development contents from traditional media to new media ,Types of digital content,The development of digital content platforms,The rules of digital content production,Social media and digital content production,Explanation of the video production ,Social CRM,Online reputation management,Digital essay writing. Practical examples,The preparation of original and interactive digital content. Student studies,General Evaluation,Digital content examples.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
• Prepare original and interactive digital content
10
A, E, F
• Summarize the differences between traditional media and new media
10, 9
F
• Recognize the basic criteria for digital content
6
A, E, F
• Resolves stereotypes and errors in the production of digital content
6, 9
A, E, F
• Resolves stereotypes and errors in the production of digital content
10, 9
A, E, F
• Recognize the types of digital content
10, 9
A, E, F
• Evaluate the topics and the digital contents which are consumed
10, 9
A, E, F
• Apply and interprets the production of digital content strategies
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Explanation of the qualities of digital content
Basic concepts can be examined.
2
Explanation of the concepts of digital content
Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read.
3
The process development contents from traditional media to new media
Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read.
4
Types of digital content
Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read.
5
The development of digital content platforms
Sample channels can be examined.
6
The rules of digital content production
Basic concepts can be examined
7
Social media and digital content production
Sample channels can be examined.
8
Explanation of the video production
Group work preparations 1
9
Social CRM
Case studies can be done
10
Online reputation management
Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read.
11
Digital essay writing. Practical examples
Group work preparations 2
12
The preparation of original and interactive digital content. Student studies
Group work preparations 3
13
General Evaluation
Project preparations can be made
14
Digital content examples
Project preparations should be made 2
Resources
Instructor’s Lecture Notes.
1. C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016.
2. O. Kuş, İçerik Pazarlama: Dijital Dünyada Marka ve Hikâye Yaratma Stratejileri, 2016.
3.S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
14
1
14
Term Project
0
0
0
Presentation of Project / Seminar
14
2
28
Quiz
0
0
0
Midterm Exam
14
2
28
General Exam
14
3
42
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
154
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(154/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
DIGITAL CONTENT PRODUCTION
YMİ3110584
Fall Semester
1+2
2
5
Course Program
Perşembe 14:30-15:15
Perşembe 15:30-16:15
Perşembe 16:30-17:15
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Saadet UĞURLU
Name of Lecturer(s)
Assist.Prof. Saadet UĞURLU
Assistant(s)
Aim
Produce orijinal interactive content in line with the habits of Internet users and explains the how the contents should be optimized, presented within a layout.
Course Content
This course contains; Explanation of the qualities of digital content
,Explanation of the concepts of digital content,The process development contents from traditional media to new media ,Types of digital content,The development of digital content platforms,The rules of digital content production,Social media and digital content production,Explanation of the video production ,Social CRM,Online reputation management,Digital essay writing. Practical examples,The preparation of original and interactive digital content. Student studies,General Evaluation,Digital content examples.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
• Prepare original and interactive digital content
10
A, E, F
• Summarize the differences between traditional media and new media
10, 9
F
• Recognize the basic criteria for digital content
6
A, E, F
• Resolves stereotypes and errors in the production of digital content
6, 9
A, E, F
• Resolves stereotypes and errors in the production of digital content
10, 9
A, E, F
• Recognize the types of digital content
10, 9
A, E, F
• Evaluate the topics and the digital contents which are consumed
10, 9
A, E, F
• Apply and interprets the production of digital content strategies
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Explanation of the qualities of digital content
Basic concepts can be examined.
2
Explanation of the concepts of digital content
Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read.
3
The process development contents from traditional media to new media
Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read.
4
Types of digital content
Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read.
5
The development of digital content platforms
Sample channels can be examined.
6
The rules of digital content production
Basic concepts can be examined
7
Social media and digital content production
Sample channels can be examined.
8
Explanation of the video production
Group work preparations 1
9
Social CRM
Case studies can be done
10
Online reputation management
Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read.
11
Digital essay writing. Practical examples
Group work preparations 2
12
The preparation of original and interactive digital content. Student studies
Group work preparations 3
13
General Evaluation
Project preparations can be made
14
Digital content examples
Project preparations should be made 2
Resources
Instructor’s Lecture Notes.
1. C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016.
2. O. Kuş, İçerik Pazarlama: Dijital Dünyada Marka ve Hikâye Yaratma Stratejileri, 2016.
3.S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
