The aim of the course; to create social responsibility awareness, to develop a social responsibility project and to carry out a project with team work.
Attendance to 70% of the course is compulsory.
Course Content
This course contains; Introduction to Social Responsibility,The History of CSR,The Role of Business in Society ,The Stakeholder Theory,The Stakeholder Mapping and Managing,Corporate Social Responsibility Management,Creating a CSR Project,Integrating CSR in Companies,Measuring CSR Performance,CSR as Innovation,The Sustainability & Value Production,Social Responsibility Towards Consumers,Sponsorship Management,Course Wrap-Up.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
At the end of this course, the student; 1. Understands the importance of social responsibility in public relations. 2. Explains the components of social responsibility. 3. Internalizes the importance of preparing and managing social responsibility campaigns. 4. Understands the importance of social benefit in social responsibility. 5. Experience the relationship between strategic corporate communication management and social responsibility.
10, 13, 16, 19, 4
A, F
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning
Assessment Methods:
A: Traditional Written Exam, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to Social Responsibility
Lecture notes
2
The History of CSR
Lecture notes
3
The Role of Business in Society
Lecture notes
4
The Stakeholder Theory
Lecture notes
5
The Stakeholder Mapping and Managing
Lecture notes
6
Corporate Social Responsibility Management
Lecture notes
7
Creating a CSR Project
Lecture notes
8
Integrating CSR in Companies
Lecture notes, homework
9
Measuring CSR Performance
Lecture notes, homework
10
CSR as Innovation
Lecture notes, homework
11
The Sustainability & Value Production
Lecture notes, homework
12
Social Responsibility Towards Consumers
Lecture notes, homework
13
Sponsorship Management
Lecture notes, homework
14
Course Wrap-Up
Lecture notes
Resources
Philip Kotler, Nancy Lee, Kurumsal Sosyal Sorumluluk, Mediacat Kitapları, 2006
Ceyda Aydede, Yükselen Trend Kurumsal Sosyal Sorumluluk, Mediacat Kitapları,
2007
Ebru Özgen, Kurumsal Sosyal Sorumluluk Projeleri, Mavi Ağaç Yayınları, 2006
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
16
Knowledgeable about occupational health and safety and can use this information when necessary.
X
17
Uses Turkish language fluently and accurately in scientific and professional works.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
15
2
30
Resolution of Homework Problems and Submission as a Report
6
7
42
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
20
20
General Exam
1
16
16
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
150
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
SOCIAL RESPONSIBILITY CAMPAIGNS
YMİ4210594
Spring Semester
2+1
2,5
5
Course Program
Pazartesi 09:00-09:45
Pazartesi 10:00-10:45
Pazartesi 11:00-11:45
Cumartesi 09:00-09:45
Cumartesi 10:00-10:45
Cumartesi 11:00-11:45
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Şifa ELCİL
Name of Lecturer(s)
Assist.Prof. Şifa ELCİL
Assistant(s)
Dr. Şİfa Elcil
Aim
The aim of the course; to create social responsibility awareness, to develop a social responsibility project and to carry out a project with team work.
Attendance to 70% of the course is compulsory.
Course Content
This course contains; Introduction to Social Responsibility,The History of CSR,The Role of Business in Society ,The Stakeholder Theory,The Stakeholder Mapping and Managing,Corporate Social Responsibility Management,Creating a CSR Project,Integrating CSR in Companies,Measuring CSR Performance,CSR as Innovation,The Sustainability & Value Production,Social Responsibility Towards Consumers,Sponsorship Management,Course Wrap-Up.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
At the end of this course, the student; 1. Understands the importance of social responsibility in public relations. 2. Explains the components of social responsibility. 3. Internalizes the importance of preparing and managing social responsibility campaigns. 4. Understands the importance of social benefit in social responsibility. 5. Experience the relationship between strategic corporate communication management and social responsibility.
10, 13, 16, 19, 4
A, F
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning
Assessment Methods:
A: Traditional Written Exam, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to Social Responsibility
Lecture notes
2
The History of CSR
Lecture notes
3
The Role of Business in Society
Lecture notes
4
The Stakeholder Theory
Lecture notes
5
The Stakeholder Mapping and Managing
Lecture notes
6
Corporate Social Responsibility Management
Lecture notes
7
Creating a CSR Project
Lecture notes
8
Integrating CSR in Companies
Lecture notes, homework
9
Measuring CSR Performance
Lecture notes, homework
10
CSR as Innovation
Lecture notes, homework
11
The Sustainability & Value Production
Lecture notes, homework
12
Social Responsibility Towards Consumers
Lecture notes, homework
13
Sponsorship Management
Lecture notes, homework
14
Course Wrap-Up
Lecture notes
Resources
Philip Kotler, Nancy Lee, Kurumsal Sosyal Sorumluluk, Mediacat Kitapları, 2006
Ceyda Aydede, Yükselen Trend Kurumsal Sosyal Sorumluluk, Mediacat Kitapları,
2007
Ebru Özgen, Kurumsal Sosyal Sorumluluk Projeleri, Mavi Ağaç Yayınları, 2006
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
16
Knowledgeable about occupational health and safety and can use this information when necessary.
X
17
Uses Turkish language fluently and accurately in scientific and professional works.
