Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| VISUAL COMMUNICATION and POSTER DESIGN | MGS4216228 | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Doğa ÇÖL |
| Name of Lecturer(s) | Assoc.Prof. İhsan EKEN |
| Assistant(s) | |
| Aim | To enable students to gain comprehensive knowledge and ability on movie posters by making practice as well as theoretical explanation about poster design as a visual communication tool. |
| Course Content | This course contains; Introduction to movie poster design,Explaining the historical adventure of cinema and poster design,What is color? Expressing and applying the importance of color in design with movie poster examples,What is typography? Expression and practice of the importance of typography in design with movie poster examples,The use of images and visuals in movie poster design, exposition and practice with examples,The use of photography and light in movie posters, practice with examples,How to achieve hierarchy and balance in design? Explanation and practice with movie poster design examples,How to achieve hierarchy and balance in design? Expression and practice with movie poster design examples continued,What are the basic forms of expression in movie poster design? Presentation and application with examples of metaphorical perceptions in poster design,How to write composition in design? Explanation and practice with movie poster design examples,Movie poster design using color and effects in Adobe Photoshop,Examination of posters suitable for double exposure technique and application with Adobe Photoshop,Movie poster design with masking technique and scatter effect in Adobe Photoshop,Typographic poster design with Adobe Illustrator. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Gains the ability to read and visual designs. | 10, 16, 9 | A, D, E, F |
| Explains the reflection of visual skills on design. | 10, 16, 6, 9 | A, D, E, F |
| Organizes a project from idea to final execution. | 10, 16, 6, 9 | A, D, E, F |
| Translate thought, imagination and story into design solutions. | 10, 16, 6, 9 | A, D, E, F |
| Applies design studies with computer support. | 10, 16, 6, 9 | A, D, E, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to movie poster design | Reading the relevant section of the given source |
| 2 | Explaining the historical adventure of cinema and poster design | Reading the relevant section of the given source |
| 3 | What is color? Expressing and applying the importance of color in design with movie poster examples | Reading the relevant section of the given source |
| 4 | What is typography? Expression and practice of the importance of typography in design with movie poster examples | Reading the relevant section of the given source |
| 5 | The use of images and visuals in movie poster design, exposition and practice with examples | Poster study |
| 6 | The use of photography and light in movie posters, practice with examples | Reading the relevant section of the given source |
| 7 | How to achieve hierarchy and balance in design? Explanation and practice with movie poster design examples | Poster study |
| 8 | How to achieve hierarchy and balance in design? Expression and practice with movie poster design examples continued | Reading the relevant section of the given source |
| 9 | What are the basic forms of expression in movie poster design? Presentation and application with examples of metaphorical perceptions in poster design | Reading the relevant section of the given source |
| 10 | How to write composition in design? Explanation and practice with movie poster design examples | Poster study |
| 11 | Movie poster design using color and effects in Adobe Photoshop | Reading the relevant section of the given source |
| 12 | Examination of posters suitable for double exposure technique and application with Adobe Photoshop | Poster study |
| 13 | Movie poster design with masking technique and scatter effect in Adobe Photoshop | Reading the relevant section of the given source |
| 14 | Typographic poster design with Adobe Illustrator | Poster study |
| Resources |
| M. Kınık, Bilgisayar Destekli Grafik Tasarım 1, Gerhun Yayınları, 2006. I. İ. Akçadoğan, Temel Sanat Eğitimi ve Dijital Ortam. İstanbul: Epsilon Yayınları, 2006. E. Becer, İletişim ve Grafik Tasarım. Ankara: Dost Kitabevi, 1997. H. Yanık, Masaüstü Yayıncılık. İstanbul: Dönence Yayınları, 2009. A. Twemlow, Grafik Tasarım Ne İçindir?. İstanbul: Yem Yayınları, 2008. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 0 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| VISUAL COMMUNICATION and POSTER DESIGN | MGS4216228 | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Doğa ÇÖL |
| Name of Lecturer(s) | Assoc.Prof. İhsan EKEN |
| Assistant(s) | |
| Aim | To enable students to gain comprehensive knowledge and ability on movie posters by making practice as well as theoretical explanation about poster design as a visual communication tool. |
| Course Content | This course contains; Introduction to movie poster design,Explaining the historical adventure of cinema and poster design,What is color? Expressing and applying the importance of color in design with movie poster examples,What is typography? Expression and practice of the importance of typography in design with movie poster examples,The use of images and visuals in movie poster design, exposition and practice with examples,The use of photography and light in movie posters, practice with examples,How to achieve hierarchy and balance in design? Explanation and practice with movie poster design examples,How to achieve hierarchy and balance in design? Expression and practice with movie poster design examples continued,What are the basic forms of expression in movie poster design? Presentation and application with examples of metaphorical perceptions in poster design,How to write composition in design? Explanation and practice with movie poster design examples,Movie poster design using color and effects in Adobe Photoshop,Examination of posters suitable for double exposure technique and application with Adobe Photoshop,Movie poster design with masking technique and scatter effect in Adobe Photoshop,Typographic poster design with Adobe Illustrator. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Gains the ability to read and visual designs. | 10, 16, 9 | A, D, E, F |
| Explains the reflection of visual skills on design. | 10, 16, 6, 9 | A, D, E, F |
| Organizes a project from idea to final execution. | 10, 16, 6, 9 | A, D, E, F |
| Translate thought, imagination and story into design solutions. | 10, 16, 6, 9 | A, D, E, F |
| Applies design studies with computer support. | 10, 16, 6, 9 | A, D, E, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to movie poster design | Reading the relevant section of the given source |
| 2 | Explaining the historical adventure of cinema and poster design | Reading the relevant section of the given source |
| 3 | What is color? Expressing and applying the importance of color in design with movie poster examples | Reading the relevant section of the given source |
| 4 | What is typography? Expression and practice of the importance of typography in design with movie poster examples | Reading the relevant section of the given source |
| 5 | The use of images and visuals in movie poster design, exposition and practice with examples | Poster study |
| 6 | The use of photography and light in movie posters, practice with examples | Reading the relevant section of the given source |
| 7 | How to achieve hierarchy and balance in design? Explanation and practice with movie poster design examples | Poster study |
| 8 | How to achieve hierarchy and balance in design? Expression and practice with movie poster design examples continued | Reading the relevant section of the given source |
| 9 | What are the basic forms of expression in movie poster design? Presentation and application with examples of metaphorical perceptions in poster design | Reading the relevant section of the given source |
| 10 | How to write composition in design? Explanation and practice with movie poster design examples | Poster study |
| 11 | Movie poster design using color and effects in Adobe Photoshop | Reading the relevant section of the given source |
| 12 | Examination of posters suitable for double exposure technique and application with Adobe Photoshop | Poster study |
| 13 | Movie poster design with masking technique and scatter effect in Adobe Photoshop | Reading the relevant section of the given source |
| 14 | Typographic poster design with Adobe Illustrator | Poster study |
| Resources |
| M. Kınık, Bilgisayar Destekli Grafik Tasarım 1, Gerhun Yayınları, 2006. I. İ. Akçadoğan, Temel Sanat Eğitimi ve Dijital Ortam. İstanbul: Epsilon Yayınları, 2006. E. Becer, İletişim ve Grafik Tasarım. Ankara: Dost Kitabevi, 1997. H. Yanık, Masaüstü Yayıncılık. İstanbul: Dönence Yayınları, 2009. A. Twemlow, Grafik Tasarım Ne İçindir?. İstanbul: Yem Yayınları, 2008. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |