Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| VISUAL LITERACY | MGS3116046 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Çarşamba 14:30-15:15 Çarşamba 15:30-16:15 Çarşamba 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Başak GEZMEN |
| Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
| Assistant(s) | |
| Aim | The aim of this course is to provide visual literacy skills by developing critical thinking skills on visual images. |
| Course Content | This course contains; Discussing signs, symbols and words on the axis of visual communication and visual perception,Concept of literacy in visual media,Media and visual perception as a way to convey messages,Critical thinking skills on visual images,Art, culture and society and forms of visual communication,Color and hierarchy in visual communication,Perception and Association, Gestalt theories in visual perception,Visual techniques: Communication strategies,Semiotics in Visual Communication,Visual Narratives and Storytelling,Digital Visual Literacy,Role of Typography in Visual Communication,Cultural Context in Visual Perception,Future Trends in Visual Communication. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Defines visual perception | 10, 9 | A, C |
| Demonstrates verbal and literary skills to discuss visual content. | 10, 14, 9 | A, C |
| Analyzes images in line with critical thinking | 10, 9 | A, C |
| Analyzes images with multiple ways of thinking. | 9 | A, D |
| Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam, D: Oral Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Discussing signs, symbols and words on the axis of visual communication and visual perception | Prepare for the lesson by reading/watching the recommended resources. |
| 2 | Concept of literacy in visual media | Prepare for the lesson by reading/watching the recommended resources. |
| 3 | Media and visual perception as a way to convey messages | Prepare for the lesson by reading/watching the recommended resources. |
| 4 | Critical thinking skills on visual images | Prepare for the lesson by reading/watching the recommended resources. |
| 5 | Art, culture and society and forms of visual communication | Prepare for the lesson by reading/watching the recommended resources. |
| 6 | Color and hierarchy in visual communication | Prepare for the lesson by reading/watching the recommended resources. |
| 7 | Perception and Association, Gestalt theories in visual perception | Prepare for the lesson by reading/watching the recommended resources. |
| 8 | Visual techniques: Communication strategies | Prepare for the lesson by reading/watching the recommended resources. |
| 9 | Semiotics in Visual Communication | Prepare for the lesson by reading/watching the recommended resources. |
| 10 | Visual Narratives and Storytelling | Prepare for the lesson by reading/watching the recommended resources. |
| 11 | Digital Visual Literacy | Prepare for the lesson by reading/watching the recommended resources. |
| 12 | Role of Typography in Visual Communication | Prepare for the lesson by reading/watching the recommended resources. |
| 13 | Cultural Context in Visual Perception | Prepare for the lesson by reading/watching the recommended resources. |
| 14 | Future Trends in Visual Communication | Prepare for the lesson by reading/watching the recommended resources. |
| Resources |
| Alpan, G. (2008). Visual literacy and instructional technology. Journal of Van Yüzüncü Yıl University Faculty of Education, 5(2), 74-102. Parsa, A. F. (2007). Parsa, A. F. (2007). VISUAL LITERACY: THE PROCESS OF READING, EVALUATING AND CREATING VISUALS. Ege University Faculty of Communication New Thoughts Refereed E-Journal (2), 111-127. Visual Literacy: A Conceptual Approach to Graphic Problem Solving" - Judith Wilde & Richard Wilde Practices of Looking: An Introduction to Visual Culture" - Marita Sturken & Lisa Cartwright The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand" - Ekaterina Walter & Jessica Gioglio Görme Biçimleri - John Berger Visual Thinking: Empowering People and Organizations through Visual Collaboration" - Willemien Brand |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | X | |||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | X | |||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | X | |||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | X | |||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 10 | 5 | 50 | |||
| Resolution of Homework Problems and Submission as a Report | 3 | 9 | 27 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 3 | 2 | 6 | |||
| General Exam | 3 | 5 | 15 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 140 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(140/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| VISUAL LITERACY | MGS3116046 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Çarşamba 14:30-15:15 Çarşamba 15:30-16:15 Çarşamba 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Başak GEZMEN |
| Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
| Assistant(s) | |
| Aim | The aim of this course is to provide visual literacy skills by developing critical thinking skills on visual images. |
| Course Content | This course contains; Discussing signs, symbols and words on the axis of visual communication and visual perception,Concept of literacy in visual media,Media and visual perception as a way to convey messages,Critical thinking skills on visual images,Art, culture and society and forms of visual communication,Color and hierarchy in visual communication,Perception and Association, Gestalt theories in visual perception,Visual techniques: Communication strategies,Semiotics in Visual Communication,Visual Narratives and Storytelling,Digital Visual Literacy,Role of Typography in Visual Communication,Cultural Context in Visual Perception,Future Trends in Visual Communication. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Defines visual perception | 10, 9 | A, C |
| Demonstrates verbal and literary skills to discuss visual content. | 10, 14, 9 | A, C |
| Analyzes images in line with critical thinking | 10, 9 | A, C |
| Analyzes images with multiple ways of thinking. | 9 | A, D |
| Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam, D: Oral Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Discussing signs, symbols and words on the axis of visual communication and visual perception | Prepare for the lesson by reading/watching the recommended resources. |
| 2 | Concept of literacy in visual media | Prepare for the lesson by reading/watching the recommended resources. |
| 3 | Media and visual perception as a way to convey messages | Prepare for the lesson by reading/watching the recommended resources. |
| 4 | Critical thinking skills on visual images | Prepare for the lesson by reading/watching the recommended resources. |
| 5 | Art, culture and society and forms of visual communication | Prepare for the lesson by reading/watching the recommended resources. |
| 6 | Color and hierarchy in visual communication | Prepare for the lesson by reading/watching the recommended resources. |
| 7 | Perception and Association, Gestalt theories in visual perception | Prepare for the lesson by reading/watching the recommended resources. |
| 8 | Visual techniques: Communication strategies | Prepare for the lesson by reading/watching the recommended resources. |
| 9 | Semiotics in Visual Communication | Prepare for the lesson by reading/watching the recommended resources. |
| 10 | Visual Narratives and Storytelling | Prepare for the lesson by reading/watching the recommended resources. |
| 11 | Digital Visual Literacy | Prepare for the lesson by reading/watching the recommended resources. |
| 12 | Role of Typography in Visual Communication | Prepare for the lesson by reading/watching the recommended resources. |
| 13 | Cultural Context in Visual Perception | Prepare for the lesson by reading/watching the recommended resources. |
| 14 | Future Trends in Visual Communication | Prepare for the lesson by reading/watching the recommended resources. |
| Resources |
| Alpan, G. (2008). Visual literacy and instructional technology. Journal of Van Yüzüncü Yıl University Faculty of Education, 5(2), 74-102. Parsa, A. F. (2007). Parsa, A. F. (2007). VISUAL LITERACY: THE PROCESS OF READING, EVALUATING AND CREATING VISUALS. Ege University Faculty of Communication New Thoughts Refereed E-Journal (2), 111-127. Visual Literacy: A Conceptual Approach to Graphic Problem Solving" - Judith Wilde & Richard Wilde Practices of Looking: An Introduction to Visual Culture" - Marita Sturken & Lisa Cartwright The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand" - Ekaterina Walter & Jessica Gioglio Görme Biçimleri - John Berger Visual Thinking: Empowering People and Organizations through Visual Collaboration" - Willemien Brand |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | X | |||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | X | |||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | X | |||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | X | |||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |