Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CONSUMER BEHAVIOR | MGS2252430 | Spring Semester | 3+0 | 3 | 5 |
| Course Program | Pazartesi 15:30-16:15 Pazartesi 16:30-17:15 Pazartesi 17:30-18:15 Cumartesi 15:30-16:15 Cumartesi 16:30-17:15 Cumartesi 17:30-18:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Assist.Prof. Ahmet Serkan OKAY |
| Assistant(s) | PROF.DR.AYŞEN AKYÜZ |
| Aim | The objective of this course is to make students understand the consumer behavior, factors effecting the consumer behavior and have a command of consumer buying decision process. It covers the topics such as : Theories of consumer behavior, consumer buying decision process, factors (psychological, personal, cultural, social) influencing buying process, attitude formation, perception and learning. |
| Course Content | This course contains; Introduction to Consumer Behavior Tüketici Davranışına Giriş,Consumer Behavior and Ethics,Perception, Culture, Learning,Perception, Culture and Learning,Reference Groups,Personality,Personality ,Attitude and Persuasion,Motivation,Consumer Behavior Theories,Loyalty,Social Class and Income,Organizational Buying Process and Integral Business Strategies,New Tendencies at Consumer Behavior. . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explain the essentials and theories related to consumer behavior. | 13, 16, 9 | A |
| 2. Comprehend the motivation. | 13, 16, 9 | A |
| 3. Explain consumer buying decision process. | 13, 16, 9 | A |
| 4. Explain ethics in consumer behavior. | 13 | C |
| 5. Apprehend perception and learning in the context of consumer behavior. | 10, 16, 9 | A |
| 6. Discusses culture in context of consumer behavior. | 16, 9 | C |
| 7. Explains the theories of consumer behavior. | 9 | C |
| 8. Summarizes concepts as loyalty, attitude. | 13, 9 | C |
| 9. Explains the nature of CRM systems and integral business strategies. | 13, 9 | C |
| 10. Explains the concepts such as social class and reference groups. | 9 | C |
| 11. Apprehends the importance of personality in terms of Consumer Behavior. | 9 | C |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Consumer Behavior Tüketici Davranışına Giriş | |
| 2 | Consumer Behavior and Ethics | Reading the section requested by the lecturer from the relevant chapter |
| 3 | Perception, Culture, Learning | Reading the section requested by the lecturer from the relevant chapter |
| 4 | Perception, Culture and Learning | Reading the section requested by the lecturer from the relevant chapter |
| 5 | Reference Groups | Reading the section requested by the lecturer from the relevant chapter |
| 6 | Personality | Reading the section requested by the lecturer from the relevant chapter |
| 7 | Personality | Reading the section requested by the lecturer from the relevant chapter |
| 8 | Attitude and Persuasion | Reading the section requested by the lecturer from the relevant chapter |
| 9 | Motivation | Reading the related section from textbook. |
| 10 | Consumer Behavior Theories | Reading the section requested by the lecturer from the relevant chapter |
| 11 | Loyalty | Reading the related section from textbook. |
| 12 | Social Class and Income | Reading of the related white paper |
| 13 | Organizational Buying Process and Integral Business Strategies | Reading of the related white paper |
| 14 | New Tendencies at Consumer Behavior. | Reading of the related white paper |
| Resources |
| 1. Tüketici Davranışı. Odabaşı, Y., Barış, G. Mediacat Yayıncılık. 2. Tüketici Davranışları. Altunışık, R. Beta Yayıncılık. 3.Ed. Çakırer Mehmet Akif, Sezen Bozyiğit (2020) Tüketici Davranışları, Nobel Yayınevi, Ankara. |
| Powerpoint presentations |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 14 | 3 | 42 | |||
| Term Project | 2 | 12 | 24 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 158 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(158/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CONSUMER BEHAVIOR | MGS2252430 | Spring Semester | 3+0 | 3 | 5 |
| Course Program | Pazartesi 15:30-16:15 Pazartesi 16:30-17:15 Pazartesi 17:30-18:15 Cumartesi 15:30-16:15 Cumartesi 16:30-17:15 Cumartesi 17:30-18:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Assist.Prof. Ahmet Serkan OKAY |
| Assistant(s) | PROF.DR.AYŞEN AKYÜZ |
| Aim | The objective of this course is to make students understand the consumer behavior, factors effecting the consumer behavior and have a command of consumer buying decision process. It covers the topics such as : Theories of consumer behavior, consumer buying decision process, factors (psychological, personal, cultural, social) influencing buying process, attitude formation, perception and learning. |
| Course Content | This course contains; Introduction to Consumer Behavior Tüketici Davranışına Giriş,Consumer Behavior and Ethics,Perception, Culture, Learning,Perception, Culture and Learning,Reference Groups,Personality,Personality ,Attitude and Persuasion,Motivation,Consumer Behavior Theories,Loyalty,Social Class and Income,Organizational Buying Process and Integral Business Strategies,New Tendencies at Consumer Behavior. . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explain the essentials and theories related to consumer behavior. | 13, 16, 9 | A |
| 2. Comprehend the motivation. | 13, 16, 9 | A |
| 3. Explain consumer buying decision process. | 13, 16, 9 | A |
| 4. Explain ethics in consumer behavior. | 13 | C |
| 5. Apprehend perception and learning in the context of consumer behavior. | 10, 16, 9 | A |
| 6. Discusses culture in context of consumer behavior. | 16, 9 | C |
| 7. Explains the theories of consumer behavior. | 9 | C |
| 8. Summarizes concepts as loyalty, attitude. | 13, 9 | C |
| 9. Explains the nature of CRM systems and integral business strategies. | 13, 9 | C |
| 10. Explains the concepts such as social class and reference groups. | 9 | C |
| 11. Apprehends the importance of personality in terms of Consumer Behavior. | 9 | C |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Consumer Behavior Tüketici Davranışına Giriş | |
| 2 | Consumer Behavior and Ethics | Reading the section requested by the lecturer from the relevant chapter |
| 3 | Perception, Culture, Learning | Reading the section requested by the lecturer from the relevant chapter |
| 4 | Perception, Culture and Learning | Reading the section requested by the lecturer from the relevant chapter |
| 5 | Reference Groups | Reading the section requested by the lecturer from the relevant chapter |
| 6 | Personality | Reading the section requested by the lecturer from the relevant chapter |
| 7 | Personality | Reading the section requested by the lecturer from the relevant chapter |
| 8 | Attitude and Persuasion | Reading the section requested by the lecturer from the relevant chapter |
| 9 | Motivation | Reading the related section from textbook. |
| 10 | Consumer Behavior Theories | Reading the section requested by the lecturer from the relevant chapter |
| 11 | Loyalty | Reading the related section from textbook. |
| 12 | Social Class and Income | Reading of the related white paper |
| 13 | Organizational Buying Process and Integral Business Strategies | Reading of the related white paper |
| 14 | New Tendencies at Consumer Behavior. | Reading of the related white paper |
| Resources |
| 1. Tüketici Davranışı. Odabaşı, Y., Barış, G. Mediacat Yayıncılık. 2. Tüketici Davranışları. Altunışık, R. Beta Yayıncılık. 3.Ed. Çakırer Mehmet Akif, Sezen Bozyiğit (2020) Tüketici Davranışları, Nobel Yayınevi, Ankara. |
| Powerpoint presentations |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |