Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| COPYWRITING on TV and RADIO | - | Spring Semester | 3+0 | 3 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | Lect. Sonıa LOTFI |
| Name of Lecturer(s) | Lect. Mustafa ÇİTACI |
| Assistant(s) | |
| Aim | To explore the techniques, aesthetics, creative writing and meaning processes of different types of narrative texts such as texts, advertising, short films, and television texts to be used in the activities of Radio Television programming, to develop students' writing skills, to simplify writing language and to think on writing. In the course, students will have the opportunity to get to know all the functions of the text writers and to get experience from the visual perspective and also to understand the creative problem solving process in case of marketing communication. |
| Course Content | This course contains; Writing and word relationship,Writing, meaning and communication,Creative writing, professional writing,Writing and editing,Point of View (homodiegetic narrator, autodiegetic narrator heterodiegetic narrator etc),Unique and effective use of time in narration.,News texts, documentary research and writing processes,Dialogues: Accent, jargon. Relationship between character and dialogue,Advertising texts,Word selection, sound and image balance,Provide sufficient and effective information,Preparing campaigns and public spots on any issue of public interest.,Preparing campaigns and public spots on any issue of public interest., General evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.Students will be able to comprehend text writing. | 10, 16, 19, 6, 9 | A, D, E |
| 2.Understand the functions of visual language. | 10, 13, 16, 19, 4, 6, 9 | D |
| 3.Understand the formation of dramatic structure. | 10, 16, 19, 21, 9 | A |
| 4.Understand scenario techniques and types. | 10, 13, 16, 19, 6, 9 | A, D |
| 5.Can understand the personality (personality) and how to handle the personality in the scenario. | 10, 13, 19, 5, 9 | A, D |
| 6.Knows and applies speech structure (Dialog). At the same time, the external voice or visual expression can understand how to create monologue and image (Voice Over). | 10, 12, 14, 15, 16, 19, 4, 5, 6, 9 | A, D, E |
| 7.Learn the operation of the phenomenon of time and space. | 10, 13, 15, 16, 19, 5, 6, 9 | A, D |
| 8.Learn the operation of the phenomenon of time and space. | 10, 13, 15, 16, 18, 19, 5, 6, 9 | D |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 15: Role Play and Drama Technique, 16: Question - Answer Technique, 18: Micro Teaching Technique, 19: Brainstorming Technique, 21: Simulation Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Writing and word relationship | Reading related books from source books and other sources. |
| 2 | Writing, meaning and communication | Reading related books from source books and other sources. |
| 3 | Creative writing, professional writing | Reading related books from source books and other sources. |
| 4 | Writing and editing | Reading related books from source books and other sources. |
| 5 | Point of View (homodiegetic narrator, autodiegetic narrator heterodiegetic narrator etc) | Reading related books from source books and other sources. |
| 6 | Unique and effective use of time in narration. | Reading related books from source books and other sources. |
| 7 | News texts, documentary research and writing processes | Reading related books from source books and other sources. |
| 8 | Dialogues: Accent, jargon. Relationship between character and dialogue | Reading related books from source books and other sources. |
| 9 | Advertising texts | Reading related books from source books and other sources. |
| 10 | Word selection, sound and image balance | Reading related books from source books and other sources. |
| 11 | Provide sufficient and effective information | Reading related books from source books and other sources. |
| 12 | Preparing campaigns and public spots on any issue of public interest. | Reading related books from source books and other sources. |
| 13 | Preparing campaigns and public spots on any issue of public interest. | Reading related books from source books and other sources. |
| 14 | General evaluation |
| Resources |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To be able to understand the basic concepts of Radio and Television. | X | |||||
| 2 | Will be able to master general action in radio and tlevision systems | X | |||||
| 3 | Will be able to master legislation of radio and television systems | X | |||||
| 4 | Will be able to obtain basic law and business ethics. | X | |||||
| 5 | Will be able to obtain written and verbal informations | X | |||||
| 6 | Will be able to comment and evaluate concerning with course of legislation | X | |||||
| 7 | Will be pursuit and dissolution on account of transaction and affairs of legislation | X | |||||
| 8 | Wiil be able to know English and information technology required to provide services. | X | |||||
| 9 | Will be able to apply radio and tlevision process in the direct of course information, in accordance with team work or self study. | X | |||||
| 10 | Will be able to obtain ability of making a decision autonomously and using initiative. | X | |||||
| 11 | Will be able to know importance of life long learning, following changings about social insurance and obtain ability of evaluation. | X | |||||
| 12 | Will be able to verbalisation and deposition about radio and television. | X | |||||
| 13 | Will be able to reply by using information technologies to other persons and institues. | X | |||||
| 14 | Will be able to maintain process about social insurance in accordance with abilities. | X | |||||
| 15 | Will be able to be aware of professional ethics, responsibility, quality, law and treat fairly. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 4 | 8 | 32 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 2 | 2 | |||
| Term Project | 2 | 6 | 12 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 1 | 14 | 14 | |||
| Midterm Exam | 2 | 14 | 28 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 116 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(116/30) | 4 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| COPYWRITING on TV and RADIO | - | Spring Semester | 3+0 | 3 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | Lect. Sonıa LOTFI |
| Name of Lecturer(s) | Lect. Mustafa ÇİTACI |
| Assistant(s) | |
| Aim | To explore the techniques, aesthetics, creative writing and meaning processes of different types of narrative texts such as texts, advertising, short films, and television texts to be used in the activities of Radio Television programming, to develop students' writing skills, to simplify writing language and to think on writing. In the course, students will have the opportunity to get to know all the functions of the text writers and to get experience from the visual perspective and also to understand the creative problem solving process in case of marketing communication. |
| Course Content | This course contains; Writing and word relationship,Writing, meaning and communication,Creative writing, professional writing,Writing and editing,Point of View (homodiegetic narrator, autodiegetic narrator heterodiegetic narrator etc),Unique and effective use of time in narration.,News texts, documentary research and writing processes,Dialogues: Accent, jargon. Relationship between character and dialogue,Advertising texts,Word selection, sound and image balance,Provide sufficient and effective information,Preparing campaigns and public spots on any issue of public interest.,Preparing campaigns and public spots on any issue of public interest., General evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.Students will be able to comprehend text writing. | 10, 16, 19, 6, 9 | A, D, E |
| 2.Understand the functions of visual language. | 10, 13, 16, 19, 4, 6, 9 | D |
| 3.Understand the formation of dramatic structure. | 10, 16, 19, 21, 9 | A |
| 4.Understand scenario techniques and types. | 10, 13, 16, 19, 6, 9 | A, D |
| 5.Can understand the personality (personality) and how to handle the personality in the scenario. | 10, 13, 19, 5, 9 | A, D |
| 6.Knows and applies speech structure (Dialog). At the same time, the external voice or visual expression can understand how to create monologue and image (Voice Over). | 10, 12, 14, 15, 16, 19, 4, 5, 6, 9 | A, D, E |
| 7.Learn the operation of the phenomenon of time and space. | 10, 13, 15, 16, 19, 5, 6, 9 | A, D |
| 8.Learn the operation of the phenomenon of time and space. | 10, 13, 15, 16, 18, 19, 5, 6, 9 | D |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 15: Role Play and Drama Technique, 16: Question - Answer Technique, 18: Micro Teaching Technique, 19: Brainstorming Technique, 21: Simulation Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Writing and word relationship | Reading related books from source books and other sources. |
| 2 | Writing, meaning and communication | Reading related books from source books and other sources. |
| 3 | Creative writing, professional writing | Reading related books from source books and other sources. |
| 4 | Writing and editing | Reading related books from source books and other sources. |
| 5 | Point of View (homodiegetic narrator, autodiegetic narrator heterodiegetic narrator etc) | Reading related books from source books and other sources. |
| 6 | Unique and effective use of time in narration. | Reading related books from source books and other sources. |
| 7 | News texts, documentary research and writing processes | Reading related books from source books and other sources. |
| 8 | Dialogues: Accent, jargon. Relationship between character and dialogue | Reading related books from source books and other sources. |
| 9 | Advertising texts | Reading related books from source books and other sources. |
| 10 | Word selection, sound and image balance | Reading related books from source books and other sources. |
| 11 | Provide sufficient and effective information | Reading related books from source books and other sources. |
| 12 | Preparing campaigns and public spots on any issue of public interest. | Reading related books from source books and other sources. |
| 13 | Preparing campaigns and public spots on any issue of public interest. | Reading related books from source books and other sources. |
| 14 | General evaluation |
| Resources |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To be able to understand the basic concepts of Radio and Television. | X | |||||
| 2 | Will be able to master general action in radio and tlevision systems | X | |||||
| 3 | Will be able to master legislation of radio and television systems | X | |||||
| 4 | Will be able to obtain basic law and business ethics. | X | |||||
| 5 | Will be able to obtain written and verbal informations | X | |||||
| 6 | Will be able to comment and evaluate concerning with course of legislation | X | |||||
| 7 | Will be pursuit and dissolution on account of transaction and affairs of legislation | X | |||||
| 8 | Wiil be able to know English and information technology required to provide services. | X | |||||
| 9 | Will be able to apply radio and tlevision process in the direct of course information, in accordance with team work or self study. | X | |||||
| 10 | Will be able to obtain ability of making a decision autonomously and using initiative. | X | |||||
| 11 | Will be able to know importance of life long learning, following changings about social insurance and obtain ability of evaluation. | X | |||||
| 12 | Will be able to verbalisation and deposition about radio and television. | X | |||||
| 13 | Will be able to reply by using information technologies to other persons and institues. | X | |||||
| 14 | Will be able to maintain process about social insurance in accordance with abilities. | X | |||||
| 15 | Will be able to be aware of professional ethics, responsibility, quality, law and treat fairly. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |